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All Journal Journal Of Management Science (JMAS) PUBLIKASI PENELITIAN TERAPAN DAN KEBIJAKAN JURNAL MANAJEMEN DAN BISNIS INDONESIA
Mala, Istiana Wijayanti
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Public Health Social Sciences

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Transformasi Digital Industri Handycraft Kayu Jati Di Kabupaten Ngawi Melalui Adopsi Teknologi Digital Dan Pemasaran Digital Mala, Istiana Wijayanti; Misnan, Misnan; Anwar, Khoyrul; Susilorini, Endang Setianingsih
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3123

Abstract

Tujuan penelitian untuk menganalisis dampak adopsi teknologi digital dan pemasaran digital terhadap penjualan produk dan pendapatan pelaku usaha UMKM handycraft kayu jati di Ngawi, serta memberikan rekomendasi bagi UMKM lain yang menghadapi permasalahan yang sama. Penelitian mengunakan metode kualitatif deskriptif. Data primer dikumpulkan melalui teknik wawancara dan observasi, dan data sekunder dikumpulkan melalui studi pustaka. Analisis data dilakukan secara interaktif model Huberrman dan Milles. Hasil penelitian menunjukkan bahwa upaya transformasi digital telah berhasil dilaksanakan. Penjualan melalui platform e-commerce telah mampu memperluas jangkauan pasar sampai tingkat Internasional. Strategi pemasaran digital juga telah dapat menargetkan audiens yang lebih spesifik, dan memberikan dampak positif pada peningkatan konversi penjualan produk hingga 40%. Penelitian juga menemukan bahwa branding yang dibangun melalui media sosial telah berhasil menciptakan dan memperkuat posisi identitas merek handycraft kayu jati Ngawi di pasar yang kompetitif. Kini industri UMKM handycraft kayu jati Ngawi siap bersaing dengan produk handycraft kayu jati dari daerah lain.
Dampak Pengembangan Kebijakan City Branding “Ngawi Ramah” terhadap Realisasi Investasi di Kabupaten Ngawi Anwar, Khoyrul; Mala, Istiana Wijayanti
Publikasi Penelitian Terapan dan Kebijakan Vol 6 No 2 (2023): Publikasi Penelitian Terapan dan Kebijakan
Publisher : Badan Penelitian dan Pengembangan Daerah Provinsi Sumatera Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46774/pptk.v6i2.542

Abstract

Ngawi Regency implemented a city branding policy through the slogan "Ngawi Ramah" which initially only aimed to increase tourist visits. Then the policy was developed again to attract and bring investment. The strategy taken is to offer various conveniences for investors, especially in terms of business license management services. This study aims to determine how the impact of city branding policy on investment realization achievements. This study used a qualitative descriptive approach. Data collection was conducted through interviews and document review. Data analysis is carried out interactively through stages: data collection, assessment, interpretation, and conclusion. The results showed that the development of the "Ngawi Ramah" city branding policy through various service innovations offered has succeeded in attracting investors to invest, so that it has an impact on achieving investment realization performance which tends to increase every year. This policy is considered to have been able to increase investment realization, however, all levels of work units in Ngawi Regency still need to continue to carry out stronger, massive and widespread marketing, and also increased commitment and creativity in developing various programs so that city branding policies are increasingly realized and can better sell the potential of Ngawi Regency.
Tourism strategy management in an effort to increase regional income and community economic resilience by the tourism, youth and sports office of Ngawi Regency Mala, Istiana Wijayanti; Misnan, Misnan; Sutawa, Sutawa; Anwar, Khoyrul
Junal Ilmu Manajemen Vol 7 No 3 (2024): July: Management Science and Field
Publisher : Institute of Computer Science (IOCS)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35335/jmas.v7i3.498

Abstract

Ngawi Regency has interesting and diverse tourism potential. However, Covid-19 has hampered tourism development and economic growth. Diparpora Ngawi Regency is trying to create a strategy in the tourism sector to increase the number of tourists again and have a good impact on increasing regional income and community economic resilience. This research focuses on Tawun Tourism Park because it is a legendary tour and offers more attractions. This research aims to examine tourism strategy management using the theory of strategic management stages, namely: strategy formulation, strategy implementation, and strategy evaluation. This research uses descriptive qualitative methods with data collection techniques through: interviews, documentation, and observation. The results showed that the strategy formulation was good because it was prepared based on the analysis of internal and external strengths and weaknesses. In the implementation of the strategy, the human resources of tourism managers are given training and coaching to be more skilled in conducting promotions, utilization of information technology and media is quite good. In the evaluation of the strategy, the results obtained an increase in the number of tourists who gradually improved and had an impact on increasing regional income and the economic resilience of the surrounding community.
Co-Authors Anwar, Khoyrul Misnan, Misnan Susilorini, Endang Setianingsih Sutawa, Sutawa