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All Journal EDUCATIONE: Journal of Education Research and Review JURNAL MANAJEMEN DAN BISNIS INDONESIA
Susilorini, Endang Setianingsih
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Humanities Education Social Sciences

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Transformasi Digital Industri Handycraft Kayu Jati Di Kabupaten Ngawi Melalui Adopsi Teknologi Digital Dan Pemasaran Digital Mala, Istiana Wijayanti; Misnan, Misnan; Anwar, Khoyrul; Susilorini, Endang Setianingsih
Jurnal Manajemen dan Bisnis Indonesia Vol. 11 No. 1 (2025): Edisi Bulan Juni 2025
Publisher : Universitas Muhammadiyah Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32528/jmbi.v11i1.3123

Abstract

Tujuan penelitian untuk menganalisis dampak adopsi teknologi digital dan pemasaran digital terhadap penjualan produk dan pendapatan pelaku usaha UMKM handycraft kayu jati di Ngawi, serta memberikan rekomendasi bagi UMKM lain yang menghadapi permasalahan yang sama. Penelitian mengunakan metode kualitatif deskriptif. Data primer dikumpulkan melalui teknik wawancara dan observasi, dan data sekunder dikumpulkan melalui studi pustaka. Analisis data dilakukan secara interaktif model Huberrman dan Milles. Hasil penelitian menunjukkan bahwa upaya transformasi digital telah berhasil dilaksanakan. Penjualan melalui platform e-commerce telah mampu memperluas jangkauan pasar sampai tingkat Internasional. Strategi pemasaran digital juga telah dapat menargetkan audiens yang lebih spesifik, dan memberikan dampak positif pada peningkatan konversi penjualan produk hingga 40%. Penelitian juga menemukan bahwa branding yang dibangun melalui media sosial telah berhasil menciptakan dan memperkuat posisi identitas merek handycraft kayu jati Ngawi di pasar yang kompetitif. Kini industri UMKM handycraft kayu jati Ngawi siap bersaing dengan produk handycraft kayu jati dari daerah lain.
URBANIZATION AND SOCIAL CHANGE IN THE POST-PANDEMIC CITY: A CRITICAL INTEGRATIVE REVIEW OF INEQUALITY, COHESION, AND GOVERNANCE (2020–2025) Susilorini, Endang Setianingsih
EDUCATIONE Volume 4, Issue 1, January 2026
Publisher : CV. TOTUS TUUS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59397/edu.v4i1.209

Abstract

Urbanization is widely framed as a pathway to modernization and improved living standards, yet its social consequences remain theoretically fragmented and empirically contested across contemporary social science scholarship. This study aims to synthesize how recent urbanization processes reshape social structures, cultural norms, and patterns of interaction, while identifying the mechanisms that mediate uneven social outcomes. Using a qualitative critical integrative literature review, the study systematically analyzes peer-reviewed journal articles published between 2020 and 2025, selected from reputable academic databases and coded through a document analysis matrix. The data were examined using thematic and critical content analysis to compare dominant paradigms, underexplored perspectives, and cross-contextual patterns. Findings indicate that urbanization produces non-linear and context-dependent social change. Across settings, urban growth is consistently associated with intensified social stratification, residential and mobility-based segregation, and weakened community cohesion, alongside the emergence of flexible, network-based forms of sociality. Cultural change is characterized less by convergence than by cultural hybridity and contestation as local norms interact with global urban lifestyles. Crucially, governance arrangements and urban infrastructures (housing, transportation, public services) operate as mediating variables that either amplify exclusion or enable inclusion. Post-pandemic dynamics further highlight digital urbanism as a new axis of inequality through persistent digital divides. The study concludes that urbanization should be understood as a socially embedded process whose outcomes depend on institutional capacity and socio-spatial justice. Future research should employ mixed-method and longitudinal designs, expand comparative cases across governance regimes, and treat digital infrastructures as core analytical variables.
Co-Authors Anwar, Khoyrul Mala, Istiana Wijayanti Misnan, Misnan