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ANALISIS KEPUTUSAN KONSUMEN TERHADAP PENGGUNAAN JASA SEND MEULABOH Mellyan; Nadya Agustina
AT-TASYRI': JURNAL ILMIAH PRODI MUAMALAH Vol. 12 No. 01 (2020): At-Tasyri': Jurnal Ilmiah Prodi Muamalah
Publisher : Prodi Hukum Ekonomi Syariah STAIN Teungku Dirundeng Meulaboh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47498/tasyri.v12i01.363

Abstract

Send Meulaboh the first online motorcycle taxi to operate in Meulaboh. This study aims to determine the analysis of consumer decisions on the use of Send Meulaboh services on students of the Teungku State Islamic University Dirundeng Meulaboh. The type of data used in this study is qualitative data using the Field Research and Library Research methods which are sourced from primary and secondary data. Data collection techniques used were interviewing, observing and searching books, journals, online media and related articles. Researchers conducted interviews by giving several questions to students who use the Meulaboh send service. The results showed the vendor control system (efficiency, price and quality) and marketing stimulation (product, price and promotion) seemed very closely related to the reasons for using Send Meulaboh services.
Repositioning Islamic Banking Education in Aceh: Insights from Student Perceptions and Global Best Practices Diana, Sari; Friwarti, Sri Dwi; Maulida, Ulvia; Mellyan
BANCO: Jurnal Manajemen dan Perbankan Syariah Vol 7 No 1 (2025): Banco: Jurnal Manajemen dan Perbankan Syariah
Publisher : Institut Agama Islam Negeri Parepare

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35905/banco.v7i1.12867

Abstract

Purpose – This research aims to explore the perceptions of prospective students in choosing the Islamic Banking Study Program at STAIN Teungku Dirundeng Meulaboh and to explore the factors influencing their views on the program. Method – The research employs a mixed-method approach, involving 267 students from the West-South Aceh region as respondents. Findings –.The results indicate that 193 prospective students (73.40%) are interested in pursuing higher education, while 71 the students (26,6%) have no intention of continuing their studies. Furthermore, 207 prospective students (77.5%) were unaware of the Islamic Banking Study Program at STAIN Meulaboh, whereas 60 (22.5%) acknowledged knowing about the program. In terms of interest, 167 prospective students (62.5%) were not interested in enrolling in the Islamic Banking Study Program, while 100 (37.5%) expressed their interest. Several factors influencing their perceptions include experience, faculty qualifications, and cost. Practical implications – Understanding the factors affecting prospective students' perceptions can help institutions, particularly STAIN Teungku Dirundeng Meulaboh, develop strategies such as create engaging content for social media platform and build strong alumni networks to improve awareness and attract more interest in the Islamic Banking Study Program. Originality/value – This study provides insights into islamic banking study program, prospective students’ behavior, Islamic finance education, and mixed-method research