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All Journal Aptisi Transactions on Management JURNAL ILMU MANAJEMEN SABURAI (JIMS) Jurnal Indonesia : Manajemen Informatika dan Komunikasi
Dewi, Faye Maya
Unknown Affiliation
Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science

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Exploration Of Subjective Norms Of Tourists In The Application Of Planned Behavior Theory To Predict The Intention To Visit Tourist Objects In Indonesia Listiawati; Sulivyo, Lod; Dewi, Faye Maya; Arsadi
Jurnal Indonesia : Manajemen Informatika dan Komunikasi Vol. 5 No. 2 (2024): Mei
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat (LPPM) STMIK Indonesia Banda Aceh

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35870/jimik.v5i2.697

Abstract

This research aims to explore a deeper understanding of the factors that influence tourists' intentions to visit tourist attractions in Indonesia using the Planned Behavior Theory (TPB) approach. This research focuses on exploring tourists' subjective norms, which is one of the main components in the TPB, along with attitudes and behavioural control. The research method involves an online survey targeting a sample of tourists who have visited or intend to visit tourist attractions in Indonesia. The research instrument consists of structured questions designed to measure critical variables in the TPB, with particular emphasis on subjective norms. Data analysis used descriptive and inferential statistical techniques to identify relationships between key variables. The research findings are expected to significantly contribute to understanding the factors that influence tourists' visiting intentions, as well as their implications for developing marketing strategies and managing tourist attractions in Indonesia. It is hoped that the results of this research can become a reference for tourism industry stakeholders, government and researchers in consumer behaviour and tourism to improve the management and development of tourist attractions in Indonesia to increase the attractiveness and competitiveness of tourist destinations globally.
“Dimensi Visual dan Psikologis dalam Ritel: Analisis Price Discount dan In-Store Display pada Impulse Buying” Sugiyanto, Agus; Dewi, Faye Maya; Suhara, Toni
JURNAL ILMU MANAJEMEN SABURAI Vol 11, No 2 (2025): JURNAL ILMU MANAJEMEN SABURAI (JIMS)
Publisher : Universitas Sang Bumi Ruwa Jurai

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24967/jims.v11i2.4442

Abstract

Tujuan penelitian ini adalah untuk mempelajari bagaimana pengurangan harga dan penampilan di toko berdampak pada keputusan impulse buying yang dibuat oleh pelanggan Matahari Department Store di Mal Ciputra Tangerang. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey, data dikumpulkan melalui kuesioner kepada sejumlah responden yang berbelanja di Matahari. Pengaruh kedua variabel independen terhadap impulse pembelian secara parsial dan simultan dinilai melalui analisis data regresi linier berganda. Hasil penelitian menunjukkan bahwa potongan harga meningkatkan impulse pembelian secara signifikan, karena konsumen terdorong untuk membeli produk ketika merasa mendapatkan keuntungan harga. Selain itu, terbukti bahwa penampilan di toko memiliki efek positif yang signifikan, di mana penataan produk, signage, dan tampilan visual yang menarik mampu memicu pembelian spontan. Secara simultan, kedua faktor ini memperkuat keputusan impulse buying konsumen. Implikasi praktis penelitian ini adalah pentingnya manajemen Matahari mengombinasikan strategi diskon harga dengan tampilan toko yang berinovatif untuk memperkuat daya tarik pelanggan, memperkuat daya saing, dan mendorong penjualan. Kebaruan (novelty) dari penelitian ini terletak pada fokus pengujian simultan price discount dan in-store display di konteks ritel fesyen besar di Kabupaten Tangerang, yang belum banyak diteliti secara spesifik.
Influence of Consumer Behavior and Marketing Mix on Product Purchasing Decisions Dewi, Faye Maya; Sulivyo, Lod; Listiawati; Dewi, Faye Maya Dewi
APTISI Transactions on Management (ATM) Vol 6 No 2 (2022): ATM (APTISI Transactions on Management: July)
Publisher : Pandawan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33050/atm.v6i2.1737

Abstract

The purpose of the study was: 1) to look at the direct influence between consumer behaviour on the marketing mix, 2) to look at the direct relationship between consumer behaviour on purchasing decisions, 3) to look at the influence of direct relationships between marketing mixes on purchasing decisions, 4) to look at the indirect influence of indirect relationships between consumer behaviour toward purchasing decisions mediated by the marketing mix. The sample used in the study was as many as 120 randomly selected respondents, and data processing using Smart PLS 2.0 software. The results of this study are, 1) consumer behaviour towards the marketing mix has a positive and significant influence with a relationship value of 55,899 > 1.96. 2) Consumer behaviour towards purchasing decisions has a positive and significant influence with a relationship value of 2,850 > 1.96. 3) Marketing mix on purchasing decisions has a positive and significant influence value with a relationship value of 13,764 > 1.96. 4) The results of analysis of indirect influence pathways between consumer behaviour to purchasing decisions mediated by marketing mix is 13,554 > 1.96 with a significance level of 5% proving that marketing mix has a significant effect in mediating the relationship between consumer behaviour to purchasing decisions. 
Co-Authors Arsadi Dewi, Faye Maya Dewi Listiawati Sugiyanto, Agus Suhara, Toni Sulivyo, Lod