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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Economic Development Progress
Ketaren, Abednego
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Economics, Econometrics & Finance Education Nursing Social Sciences Other

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Pemberdayaan Masyarakat Dalam Pengembangan Potensi Lokal UMKM Di Kelurahan Pelita Siahaan, Rumiris; Purba, Rakhmawati; Batubara, Rizki Wulanita; Sarwoto, Sarwoto; Ketaren, Abednego; Khairullah, Fikri; Nur, Fauziah; Antika, Tiara; Hakim, Alimul; Roni, Shofyan
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/rcqccp46

Abstract

Kuliah Kerja Nyata (KKN) merupakan wujud nyata implementasi Tri Dharma Perguruan Tinggi yang menghubungkan mahasiswa dengan kehidupan sosial masyarakat. Kegiatan KKN di Kelurahan Pelita, Kecamatan Bajenis, Kota Tebing Tinggi dilaksanakan pada 2–31 Agustus 2025 dengan pendekatan holistik yang mencakup bidang pendidikan, ekonomi, lingkungan, sosial, dan literasi keuangan. Metode yang digunakan meliputi observasi awal, perencanaan bersama, implementasi program, serta evaluasi. Hasil kegiatan menunjukkan peningkatan minat baca masyarakat melalui revitalisasi Perpustakaan Mini Pelita, penguatan ekonomi lokal dengan pendataan UMKM serta digitalisasi melalui Google Maps, penerapan inovasi lingkungan berupa tong sampah minim asap, penguatan modal sosial melalui kegiatan HUT RI ke-80, serta peningkatan literasi keuangan rumah tangga. Program ini membuktikan bahwa integrasi lintas bidang memberikan dampak lebih komprehensif dalam mendukung keberlanjutan masyarakat
Pengaruh Keandalan Pegawai Terhadap Penanganan Keluhan dan Implikasinya Pada Kualitas Pelayanan PLN Tebing Tinggi Lubis, Syafridahani; Siahaan, Rumiris; Ketaren, Abednego
Economic Development Progress Vol. 1 No. 2 (2022): Economic Development Progress Edisi Desember 2022
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v1i2.35

Abstract

The background of this research is the results of observations regarding employee reliability, complaint handling and service quality at Tebing Tinggi City Branch PLN, such as the speed in responding to non-subsidized customer complaints. The aim of the study was to analyze the effect of employee reliability on complaint handling and its implications for service quality at PLN Branch, Tebing Tinggi City. This type of research is quantitative. The research population was non-subsidized PLN customers who had complaints at the Tebing Tinggi City Branch, namely 379 people. A sample of 80 people using the Slovin formula. The method uses accidental sampling. Data analysis using the SmartPLS program. The results of the study show that employee reliability directly influences complaint handling. Employee reliability influences service quality. Complaint Handling affects Service Quality Then indirectly complaint handling mediates the effect of employee reliability on service quality with p-values ​​of 0.000
INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi) Ketaren, Abednego
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 3 (2022): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i3.16

Abstract

This study aims to determine the effect of product specifications and prices on purchasing decisions for Hewlett Packard brand laptops (a case study on a Pegasus computer store customer at Cliff High). The independent variables of this study consist of product specifications and prices, while the dependent variable is purchasing decisions. The research was conducted on the customers of Pegasus Computer Tebing Tinggi shop. Data were analyzed using multiple linear regression analysis method. The results of this study show. (1) Product specifications have an effect on purchasing decisions, (2) price has no significant effect on purchasing decisions, (3) product specifications and prices have no simultaneous effect on purchasing decisions.
Pengaruh Kualitas Dan Citra Merek Terhadap Keputusan Pembelian Hp Merek Vivo Y100: Studi Kasus Pada Mahasiswa/i STIE Bina Karya Tebing Tinggi Ketaren, Abednego
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.158

Abstract

This research was conducted with the aim of finding out how quality and brand image influence the decision to purchase the VIVO Y100 brand cellphone among STIE Bina Karya Tebing Tinggi students. The independent variables of the research are quality and brand image, while the dependent variable is purchasing decisions. The results of hypothesis testing using multiple regression analysis with two independent variables and one dependent variable show that: Quality has no influence on the decision to purchase a VIVO Y100 brand cellphone among STIE Bina Karya students, brand image influences the decision to purchase a VIVO Y100 brand cellphone among students. i STIE Bina Karya, quality and brand image together influence the decision to purchase the VIVO Y100 Brand HP among STIE Bina Karya students.
SOSIALISASI UPAYA PENINGKATAN PENJUALAN BAGI UMKM MELALUI STRATEGI BRANDING PADA PELAKU UMKM DI KECAMATAN PADANG HILIR Sinaga, Eka; Fitrianingsih, Fitrianingsih; Ketaren, Abednego
Community Service Progress Vol. 1 No. 2 (2022): Community Service Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i2.42

Abstract

Tujuan pelaksanaan Kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk membantu mensosialisasikan mengenai strategi branding sebagai salah satu upaya meningkatkan penjualan bagi UMKM. Kegiatan PKM ini dilaksanakan pada kantor kelurahan yang berada di kecamatan Padang Hilir Kota Tebing Tinggi. Adapun metode pelaksanaan dalam kegiatan ini adalah dengan memberikan materi yang berkaitan dengan strategi branding melalui pemanfaatan teknologi digital. Kesimpulan yang diperoleh dari hasil kegiatan PKM ini bahwa kegiatan pendampingan kepada para pelaku usaha mengenai brand identity telah terlaksana dengan baik. Kegiatan pendampingan dilakukan dengan cara melakukan pengenalan, penguatan serta upaya peningkatan pemahaman para peserta PKM melalui strategi branding dengan menggunakan brand identity.
BAKTI SOSIAL CINTA KASIH UNTUK MEMBANTU KELUARGA PRASEJAHTERA DI KOTA TEBING TINGGI Purba, Rakhmawati; Hidayati, Rahmah; Laisa, Nurmayladzi; Tania, Safira; Rini, Aurelia Sekar; Juwita, Juwita; Ketaren, Abednego; Batubara, Rizki Wulanita; Siahaan, Rumiris; Adriani, Tiara
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 1 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/fpdvcy19

Abstract

Economic problems are one of the problems that people often face today, both in urban and rural areas. This condition can of course have an influence on their social life and daily activities. Social service is a social service activity that is a form of humanity between people in order to create a sense of love, a sense of helping each other, a sense of mutual care for people who need a helping hand from various parties. The Buddhist Tzu Chi Foundation carried out social service activities providing charity food assistance for the umpteenth time in the city of Tebing Tinggi. Focusing on underprivileged communities in the Persikan and Tualang sub-districts as well as janitors and street sweepers, scavengers who depend on their livelihoods at the Tebing Tinggi TPA based on a survey conducted previously with the help of Tzu Chi Buddhist Volunteers and Volunteers guided by good government officials from Padang Hulu District and Tualang and Persikan Subdistricts along with hamlet heads and local communities. The activity was right on target because before the distribution of basic necessities a survey had been carried out at houses with predetermined criteria and during the implementation it went in an orderly and smooth manner without any problems, because it had gone through the briefing and direction stages for 130 volunteers and volunteers. 
Program Kegiatan Promosi Melalui Sistem Kanvas (Studi Media Informasi Promosi Sekolah Tinggi Ilmu Ekonomi) Siahaan, Rumiris; Batubara, Rizki Wulanita; Ketaren, Abednego; -, Bayu; Damanik, Zaki; -, Bagus; Purba, Rakhmawati
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 4 No. 2 (2024): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/715xm176

Abstract

Promosi adalah suatu kegiatan menawarkan dan menperkenalkan suatu brand dan produk baik barang maupun jasa kepada masyarakat luas. Kampus merupakan organisasi pada bidang pendidikan, dan termasuk dalam kategori organisasi nonprofit. Dunia bisnis yang terpuruk setelah pandemi covid - 19, sangat berdampak pada semua sektor, tidak terkecuali pada bidang pendidikan. Rendahnya minat masyarakat mengkuliahkan putra - putri mereka di STIE Bina Karya mengakibatkan penurunan jumlah peserta didik. Salah satu sistem promosi menggunakan model kanvas lebih diterapkan selain menjalankan promosi yang lainnya. Harapan utama agar prospek penyebaran informasi kampus dapat tersampaikan ke khalayak masyarakat lebih luas dari tahun sebelumnya dan capaian jumlah mahasiswa baru bisa meningkat
Pemberdayaan Masyarakat Dalam Pengembangan Potensi Lokal UMKM Di Kelurahan Pelita Siahaan, Rumiris; Purba, Rakhmawati; Batubara, Rizki Wulanita; Sarwoto, Sarwoto; Ketaren, Abednego; Khairullah, Fikri; Nur, Fauziah; Antika, Tiara; Hakim, Alimul; Roni, Shofyan
Jurnal Pengabdian Masyarakat Sapangambei Manoktok Hitei Vol. 5 No. 2 (2025): Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI
Publisher : Universitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36985/rcqccp46

Abstract

Kuliah Kerja Nyata (KKN) merupakan wujud nyata implementasi Tri Dharma Perguruan Tinggi yang menghubungkan mahasiswa dengan kehidupan sosial masyarakat. Kegiatan KKN di Kelurahan Pelita, Kecamatan Bajenis, Kota Tebing Tinggi dilaksanakan pada 2–31 Agustus 2025 dengan pendekatan holistik yang mencakup bidang pendidikan, ekonomi, lingkungan, sosial, dan literasi keuangan. Metode yang digunakan meliputi observasi awal, perencanaan bersama, implementasi program, serta evaluasi. Hasil kegiatan menunjukkan peningkatan minat baca masyarakat melalui revitalisasi Perpustakaan Mini Pelita, penguatan ekonomi lokal dengan pendataan UMKM serta digitalisasi melalui Google Maps, penerapan inovasi lingkungan berupa tong sampah minim asap, penguatan modal sosial melalui kegiatan HUT RI ke-80, serta peningkatan literasi keuangan rumah tangga. Program ini membuktikan bahwa integrasi lintas bidang memberikan dampak lebih komprehensif dalam mendukung keberlanjutan masyarakat
Co-Authors -, Bagus -, Bayu Adriani, Tiara Antika, Tiara Batubara, Rizki Wulanita Damanik, Zaki Hakim, Alimul Juwita Juwita, Juwita Khairullah, Fikri Laisa, Nurmayladzi Lubis, Syafridahani Nur, Fauziah Nurwijayanti Purba, Rakhmawati Rahmah Hidayati, Rahmah Rini, Aurelia Sekar Roni, Shofyan Sarwoto Sarwoto, Sarwoto Siahaan, Rumiris Sinaga, Eka Tania, Safira