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All Journal JOURNAL OF BUSINESS AND ECONOMICS RESEARCH (JBE) Jurnal Muhammadiyah Manajemen Bisnis (JMMB) Jurnal Manajemen, Akuntansi, Ekonomi Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Community Service Progress Economic Development Progress
Batubara, Rizki Wulanita
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Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences Other

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PENGARUH KESELAMATAN, KESEHATAN KERJA (K3) TERHADAP PRODUKTIVITAS KERJA KARYAWAN PTPN IV BALIMBINGAN Batubara, Rizki Wulanita; Purba, Rakhmawati
JURNAL MUHAMMADIYAH MANAJEMEN BISNIS Vol 4, No 1 (2023): Jurnal Muhammadiyah Manajemen Bisnis (JMMB)
Publisher : Universitas Muhammadiyah Jakarta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24853/jmmb.4.1.1-6

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh keselamatan kesehatan kerja (K3) terhadap produktivitas kerja karyawan PTPN IV Balimbingan. Metode penelitian yang digunakan adalah penelitian kuantitatif, dimana variabel diukur dengan menggunakan skala likert. Jumlah sampel dalam penelitian ini adalah 39 orang karyawan PTPN IV Balimbingan. Teknik pengumpulan data yang digunakan dalam penelitian ini adalah studi dokumen dan angket. Teknik analisis data menggunakan SPSS versi 25. Hasil penelitian menunjukkan bahwa diperoleh nilai thitung sebesar 5,080 Dengan α = 5%, ttabel (5%; n-k = 38) dan nilai ttabel sebesar 2,02439. Dari uraian tersebut dapat diketahui bahwa thitung (5,080) > ttabel (2,02439), demikian pula dengan nilai signifikansinya sebesar 0,000 < 0,05 maka dapat disimpulkan hipotesis pertama diterima, artinya Variabel Keselamatan Kesehatan Kerja (K3) (X) berpengaruh terhadap Variabel Produktivitas Kerja (Y). Hasil penelitian ini sesuai dengan hasil penelitian yang dilakukan oleh (Pesik, 2018) yang menyimpulkan bahwa keselamatan, kesehatan kerja (K3) berpengaruh terhadap produktivitas kerja.
Pengaruh Brand Image dan Sosial Media Marketing Terhadap Keputusan Pembelian Dengan Minat Belo Sebagai Variabel Intervening: Studi Kasus pada Pembeli Geprek Bp7 di Kota Tebing Tinggi Batubara, Rizki Wulanita; Kisfa, Ajreni
Digital Business Progress Vol. 3 No. 1 (2024): Digital Business Progress Edisi Juni 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i1.149

Abstract

This research aims to determine the influence of brand image and social media marketing on purchasing decisions with purchase interest as an intervening variable (Case Study of Geprek Bp7 in Tebing Tinggi City). This type of research is quantitative descriptive research. The research population includes Geprek BP7 customers in Tebing Tinggi City. The research sample consisted of 66 respondents. The sampling method uses the probability sampling method. Research data uses primary data sources. Data was obtained from the results of distributing questionnaires to respondents. The data analysis method uses the path analysis method. The results of the analysis show that brand image influences purchasing interest in geprek bp7, Tebing Tinggi City, social media marketing influences purchasing interest, brand image influences purchasing decisions, social media marketing influences purchasing decisions, purchasing interest influences purchasing decisions, purchasing interest can mediating the relationship between brand image and purchasing decisions and purchasing interest can mediate the relationship between social media marketing and purchasing decisions at Geprek BP7, Tebing Tinggi City.
Pengaruh Harga, Lokasi Dan Kualitas Pelayanan Terhadap Kepuasan Pelanggan Doorsmer 225 Tebing Tinggi Batubara, Rizki Wulanita
Digital Business Progress Vol. 3 No. 2 (2024): Digital Business Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/dbp.v3i2.191

Abstract

This research aims to determine the effect of price, location and service quality on customer satisfaction at the 225 Doorsmer Motorcycle Wash in Tebing Tinggi City. This type of research is quantitative descriptive research. The research population includes consumers at Amanda Brownies Tebing Tinggi City Branch. The research sample consisted of 37 respondents. The sampling method uses the total sampling method. Research data uses primary data sources. Data was obtained from the results of distributing questionnaires to respondents. The data analysis method uses multiple linear regression analysis methods. The results of the analysis show that the first hypothesis is accepted, meaning the price variable influences the customer satisfaction variable, the second hypothesis is accepted, meaning the location variable influences the customer satisfaction variable, the third hypothesis is accepted, meaning the service quality variable influences the customer satisfaction variable, and the fourth hypothesis is accepted, meaning price, location and service quality influence simultaneously (simultaneously) on the customer satisfaction variable.
Manajemen Pengelolaan UMKM Budidaya Ikan Lele Untuk Meningkatkan Pendapatan Masyarakat dalam Perspektif Maqasid Syariah Siahaan, Rumiris; Purba, Rakhmawati; Batubara, Rizki Wulanita; Suwadi, Suwadi; Roni, Shofyan; Syahputra, Andry; Amanda, Fatia; Sihaloho, Japenton
Community Service Progress Vol. 3 No. 2 (2024): Community Service Progress Edisi Desember 2024
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v3i2.201

Abstract

In running a micro, small and medium enterprise, good management elements are needed, one of which is financial management which plays a very important role in managing a business and is evidence of fund development in the modern era today. Catfish farming, which is one of the MSMEs, has become one of the main businesses of the Kuta Baru Village community, Tebing Tinggi District, Serdang Bedagai. However, there are still many catfish farmers who experience obstacles in managing their business, especially in managing their financial management. The role of the Campus through Student KKN activities tries to help solve the problems in the Kuta Baru Village community. In this activity, catfish farmers are given guidance and assistance on how to make basic financial reports such as cash flow, profit and loss, and balance sheets, as well as strategies for managing production costs, maximizing profits, and long-term financial planning. The Maqasid Syariah aspects are also applied as an effort to realize community welfare through catfish farming which has a positive impact on entrepreneurs and their families as well as the surrounding community.
Efek Mediasi Emotional Condition pada Pengaruh Display Product dan Store Atmosphere terhadap Impulse Buying Devi, Sri; Halijah, Siti Nur; Sarwoto, Sarwoto; Batubara, Rizki Wulanita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7295

Abstract

This study aims to determine the effect of product display and store atmosphere on emotional conditions and their implications on impulse buying. The research method used is a quantitative method with Smart PLS 3.0 software. The population in this study were buyers of Irian Supermarket & Dept. Store Tebing Tinggi who made impulse buying, but the exact number is unknown. Determination of the number of samples using the Cochran formula, the sampling technique used was non-probability sampling with accidental sampling technique. Data collection using a questionnaire with a sample of 97 respondents. The results of the outer model test showed that the instrument was valid and reliable as seen from the cross loading table and construct reliability and validity. The inner model test showed that the Z determinant coefficient value was 0.418 and the Y determinant coefficient was 0.251. The results of the hypothesis test showed that product display had no effect on impulse buying, store atmosphere had no effect on impulse buying. Product display had an effect on emotional conditions, store atmosphere had an effect on emotional conditions, emotional conditions had an effect on impulse buying, and emotional conditions were mediating variables in the effect of product display and store atmosphere on impulse buying.
Model Mediasi Kepuasan Konsumen Terhadap Loyalitas Pelanggan Apriyanti, Rini; Dinovidta, Tio Lenta; Gunawan, Didik; Batubara, Rizki Wulanita
Journal of Business and Economics Research (JBE) Vol 6 No 2 (2025): June 2025
Publisher : Forum Kerjasama Pendidikan Tinggi

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47065/jbe.v6i2.7359

Abstract

This study aims to analyze the influence of price and reliability on consumer satisfaction and its implications for customer loyalty at PT. Tiki Jalur Nugraha Ekakurir (JNE) Batu Bara Branch. The research is motivated by the declining market share of JNE compared to its main competitor, J&T Express, which indicates potential issues in maintaining customer loyalty. This study employs a quantitative approach using non-probability sampling with a purposive sampling technique. Data were collected from 94 respondents who were active JNE customers and analyzed using the Structural Equation Modeling (SEM) method based on Partial Least Squares (PLS) with the assistance of SmartPLS 3.0 software. The results show that the variables of price and reliability do not have a direct significant effect on customer loyalty. This is indicated by the t-statistic value for price at 1.663 with a significance level (p-value) of 0.097, and for reliability at 0.529 with a p-value of 0.597—both below the threshold for significance (t > 1.96 and p < 0.05). Conversely, price and reliability significantly influence consumer satisfaction, with t-statistics of 3.939 (p = 0.000) and 3.167 (p = 0.002), respectively. Consumer satisfaction also has a direct significant effect on customer loyalty with a t-value of 5.701 and p = 0.000. Furthermore, consumer satisfaction acts as a mediating variable, as shown by the indirect effect of price on loyalty (0.267; t = 3.240) and reliability on loyalty (0.211; t = 2.759), both statistically significant. These findings affirm that consumer satisfaction is a key factor in building customer loyalty
Pengaruh Brand Love Terhadap Keputusan Pembelian Produk Skincare Glad2glow (G2g) dengan Word Of Mouth Sebagai Variabel Intervening (Studi kasus pada mahasiswi STIE Bina Karya Tebing Tinggi) Arlianti, Ashilah Putri; Anggraeni, Nafa; Nainggolan, Benhart; Batubara, Rizki Wulanita
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 1 (2025): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i1.1265

Abstract

Penelitian ini bertujuan untuk mengetahui pengaruh Brand Love Terhadap Keputusan Pembelian Produk Skincare Glad2glow (G2g) pada Mahasiswi STIE Bina Karya Kota Tebing Tinggi Dengan Word Of Mouth Sebagai Variabel Intervening. Metode penelitian yang digunakan adalah metode kuantitatif dengan menggunakan SPSS 25. Kuesioner disebarkan kepada 69 responden yang merupakan sampel pada penelitian ini. Metode analisis data yang digunakan dalam penelitian ini yaitu uji validitas , uji reliabilitas , uji asumsi klasik (uji normalitas, uji multikolinieritas , uji heteroskedastisitas) , analisis regresi linear berganda , uji hipotesis (uji t) dan analisis jalur. Hasil SPSS 25 pada penelitian ini adalah Brand Love berpengaruh terhadap Word Of Mouth , Brand Love tidak berpengaruh terhadap Keputusan Pembelian . Word Of Mouth berpengaruh terhadap Keputusan Pembelian , Brand Love berpengaruh terhadap Keputusan Pembelian dengan Word Of Mouth sebagai variabel Intervening.
Pengaruh Brand Image, Fitur, Dan Gaya Hidup, Terhadap Keputusan Pembelian Smartphone Merek Iphone (Studi Kasus Pada Mahasiswa STIE Bina Karya Tebing Tinggi) Surya, Stefany; Richo, Muhammad; Nainggolan, Benhart; Batubara, Rizki Wulanita
Jurnal Manajemen, Akuntansi, Ekonomi Vol. 4 No. 1 (2025): Jurnal Manajemen, Akuntansi, Ekonomi
Publisher : CV. Era Digital Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59066/jmae.v4i1.1269

Abstract

Tujuan dari penelitian ini adalah untuk menganalisis pengaruh Brand Image, Fitur, Dan Gaya Hidup Terhadap Keputusan Pembelian Smartphone Merek Iphone. Penelitian ini merupakan penelitian kuantitatif yang mencakup beberapa uji regresi linier dan uji asumsi klasik. Sampelnya sebanyak 66 responden. Data untuk penelitian ini dikumpulkan dengan cara menyebarkan kuesioner kepada responden yang mencakup pertanyaan pilihan ganda, diberi peringkat pada skala likert 1-5, dan dianalisis menggunakan aplikasi Software SPSS 25. Hasil dari uji hipotesis menyatakan bahwa: Hipotesis 1  ditolak, hal ini dapat dilihat dari nilai thitung 0,397 < ttabel 1,998, demikian pula dengan nilai signifikansinya sebesar 0,693 > 0,05 maka dapat disimpulkan hipotesis pertama ditolak, artinya variabel Brand Image tidak berpengaruh terhadap Keputusan Pembelian smartphone  merek iphone. Hipotesis 2 diterima, hal ini dapat dilihat dari nilai thitung 2,705 > ttabel 1,998, demikian pula dengan nilai signifikansinya sebesar 0,025 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya Variabel Fitur berpengaruh terhadap Variabel Keputusan Pembelian.  Hipotesis 3 diterima, hal ini dapat dilihat thitung 3,577 > ttabel 1,998, demikian pula dengan nilai signifikansinya sebesar 0,025 < 0,05 maka dapat disimpulkan hipotesis kedua diterima, artinya Variabel Gaya Hidup berpengaruh terhadap Variabel Keputusan Pembelian. Hipotesis 4 diterima, hal ini dapat dilihat Fhitung 33,856 > Ftabel 2,75, dan nilai signifikansi sebesar 0,000 < 0,05 maka dapat disimpulkan hipotesis keempat diterima, artinya Variabel Brand Image, Variabel Fitur, dan variabel Gaya Hidup berpengaruh secara bersama-sama (simultan) terhadap Variabel Keputusan Pembelian.
Pengaruh Kompensasi Terhadap Kinerja Karyawan Pada RSU Natama Batubara, Rizki Wulanita; Roni, Shofyan
Economic Development Progress Vol. 4 No. 1 (2025): Economic Development Progress Edisi Juni 2025
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/edp.v4i1.230

Abstract

This study aims to examine the influence of compensation on employee performance at RSU Natama. Where data will be collected through distributing questionnaires to 32 respondents who are employees of RSU Natama, using the census method. The data obtained were then analyzed using a quantitative approach, which includes validity and reliability tests, classical assumption tests, hypothesis tests through t-tests, and analysis of the coefficient of determination (R²) using the SPSS 25 statistical analysis tool.
Inovasi Produk dan Manajemen Kualitas Keripik Singkong Syagina Dalam Perspektif Tantangan dan Peluang Handoko, Diki; Bawamenewi, Benedikta M.; Simaremare, Tesya Prysilia Claudia M.; Fahrozi, Gilang; Habibi, Setia Suci; Purba, Rakhmawati; Siahaan, Rumiris; Batubara, Rizki Wulanita; Roni, Shofyan
Community Service Progress Vol. 4 No. 1 (2025): Community Services Progress Edisi Juni 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i1.218

Abstract

In the midst of increasingly tight market competition, product innovation and quality management are key factors to ensure the sustainability and growth of MSMEs. Syagina Cassava Chips is one example of an MSME engaged in the processed food sector, especially cassava chips. The purpose of this activity is to identify and analyze the challenges faced by Syagina in product innovation and its impact on competitiveness in the market and to explore the quality management strategies implemented by Syagina in meeting consumer standards and competing with chip products from big brands and identifying opportunities that can be utilized by Syagina in developing product innovation and improving quality management to support business sustainability. The results of this activity show that limited financial and technological resources are the main obstacles in carrying out product innovation. However, by implementing effective quality management strategies, such as Total Quality Management (TQM) and strict quality control, Syagina Cassava Chips can ensure that the products produced meet the standards expected by consumers.
Co-Authors Amanda, Fatia Anggraeni, Nafa Antika, Tiara Apriyanti, Rini Arlianti, Ashilah Putri Bawamenewi, Benedikta M. Dinovidta, Tio Lenta Fahrozi, Gilang Gunawan, Didik Habibi, Setia Suci Hakim, Alimul Halijah, Siti Nur Handoko, Diki Ketaren, Abednego Khairullah, Fikri Kisfa, Ajreni Nainggolan, Benhart Nur, Fauziah Purba, Rakhmawati Richo, Muhammad Roni, Shofyan Sarwoto Sarwoto, Sarwoto Siahaan, Rumiris Sihaloho, Japenton Simaremare, Tesya Prysilia Claudia M. Sri Devi, Sri Surya, Stefany Suwadi Suwadi Syahputra, Andry