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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Digital Business Progress Management and Business Progress Community Service Progress Economic Development Progress
Ketaren, Abednego
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Social Sciences Other

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INFLUENCE OF PRODUCT SPECIFICATIONS AND PRICES ON THE LAPTOP PURCHASE DECISION HEWLETT PACKARD (HP) BRAND (Case Study on Pegasus Computer Store Customers Tebing Tinggi) Ketaren, Abednego
International Journal of Social Science, Educational, Economics, Agriculture Research and Technology (IJSET) Vol. 1 No. 3 (2022): FEBRUARY
Publisher : RADJA PUBLIKA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54443/ijset.v1i3.16

Abstract

This study aims to determine the effect of product specifications and prices on purchasing decisions for Hewlett Packard brand laptops (a case study on a Pegasus computer store customer at Cliff High). The independent variables of this study consist of product specifications and prices, while the dependent variable is purchasing decisions. The research was conducted on the customers of Pegasus Computer Tebing Tinggi shop. Data were analyzed using multiple linear regression analysis method. The results of this study show. (1) Product specifications have an effect on purchasing decisions, (2) price has no significant effect on purchasing decisions, (3) product specifications and prices have no simultaneous effect on purchasing decisions.
Co-Authors -, Bagus -, Bayu Adriani, Tiara Antika, Tiara Batubara, Rizki Wulanita Damanik, Zaki Faransiska, Faransiska Hakim, Alimul Juwita Juwita, Juwita Kadariah, Siti Khairullah, Fikri Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Syafridahani Nur, Fauziah Nurwijayanti Purba, Rakhmawati Rahmah Hidayati, Rahmah Rini, Aurelia Sekar Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Shofyan Roni Siahaan, Rumiris Sinaga, Eka Siregar, Satya Pranaja Tania, Safira Victor Victor