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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Economic Development Progress
Ketaren, Abednego
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences Other

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Journal : Management and Business Progress

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Pengaruh Kualitas Dan Citra Merek Terhadap Keputusan Pembelian Hp Merek Vivo Y100: Studi Kasus Pada Mahasiswa/i STIE Bina Karya Tebing Tinggi Ketaren, Abednego
Management And Business Progress Vol. 3 No. 1 (2024): Management and Business Progress Edisi Juni 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i1.158

Abstract

This research was conducted with the aim of finding out how quality and brand image influence the decision to purchase the VIVO Y100 brand cellphone among STIE Bina Karya Tebing Tinggi students. The independent variables of the research are quality and brand image, while the dependent variable is purchasing decisions. The results of hypothesis testing using multiple regression analysis with two independent variables and one dependent variable show that: Quality has no influence on the decision to purchase a VIVO Y100 brand cellphone among STIE Bina Karya students, brand image influences the decision to purchase a VIVO Y100 brand cellphone among students. i STIE Bina Karya, quality and brand image together influence the decision to purchase the VIVO Y100 Brand HP among STIE Bina Karya students.
Co-Authors -, Bagus -, Bayu Adriani, Tiara Antika, Tiara Batubara, Rizki Wulanita Damanik, Zaki Faransiska, Faransiska Hakim, Alimul Juwita Juwita, Juwita Kadariah, Siti Khairullah, Fikri Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Syafridahani Nur, Fauziah Nurwijayanti Purba, Rakhmawati Rahmah Hidayati, Rahmah Rini, Aurelia Sekar Roni, Shofyan Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Siahaan, Rumiris Sinaga, Eka Siregar, Satya Pranaja Tania, Safira Victor Victor