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All Journal International Journal of Social Science, Educational, Economics, Agriculture Research, and Technology (IJSET) Digital Business Progress Jurnal Pengabdian Masyarakat SAPANGAMBEI MANOKTOK HITEI Management and Business Progress Community Service Progress Economic Development Progress
Ketaren, Abednego
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Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Nursing Social Sciences Other

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Journal : Community Service Progress

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SOSIALISASI UPAYA PENINGKATAN PENJUALAN BAGI UMKM MELALUI STRATEGI BRANDING PADA PELAKU UMKM DI KECAMATAN PADANG HILIR Sinaga, Eka; Fitrianingsih, Fitrianingsih; Ketaren, Abednego
Community Service Progress Vol. 1 No. 2 (2022): Community Service Progress Edisi Desember 2022
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v1i2.42

Abstract

Tujuan pelaksanaan Kegiatan Pengabdian Kepada Masyarakat (PKM) ini adalah untuk membantu mensosialisasikan mengenai strategi branding sebagai salah satu upaya meningkatkan penjualan bagi UMKM. Kegiatan PKM ini dilaksanakan pada kantor kelurahan yang berada di kecamatan Padang Hilir Kota Tebing Tinggi. Adapun metode pelaksanaan dalam kegiatan ini adalah dengan memberikan materi yang berkaitan dengan strategi branding melalui pemanfaatan teknologi digital. Kesimpulan yang diperoleh dari hasil kegiatan PKM ini bahwa kegiatan pendampingan kepada para pelaku usaha mengenai brand identity telah terlaksana dengan baik. Kegiatan pendampingan dilakukan dengan cara melakukan pengenalan, penguatan serta upaya peningkatan pemahaman para peserta PKM melalui strategi branding dengan menggunakan brand identity.
Strategi Digital Marketing Dalam Memperkuat Brand Image Pada Roti Kacang Mpok Atik Tebing Tinggi Purba, Rakhmawati; Siahaan, Rumiris; Batubara, Rizki Wulanita; Ketaren, Abednego; Lubis, Abdillah Fenorian; Sepvira, Bulan; Faransiska, Faransiska; Saragih, Naumi Salsabillah; Siregar, Satya Pranaja; Victor, Victor; Kadariah, Siti
Community Service Progress Vol. 4 No. 2 (2025): Community Service Progress Edisi Desember 2025
Publisher : STIE Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/csp.v4i2.266

Abstract

MSMEs play a vital role in the country's economic growth by significantly contributing to job creation, poverty alleviation, and economic equality. Peanut bread is one of the typical souvenirs from the city of Tebing Tinggi besides lemang and other products. Currently, the development of peanut bread production businesses is increasingly widespread in Tebing Tinggi with various brands and flavors. One of them is the Mpok Atik peanut bread brand. One of the problems faced by this MSME is limited capital, where there is competition from large producers, and market access is still limited. This campus collaborative activity program is a type of community service activity in helping solve problems that exist in the community / MSMEs. The enlightenment provided by the team about digitalization plays a vital role in driving the growth of the Mpok Atik peanut bread MSME. By implementing various digital-based marketing, MSMEs can compete in the increasingly competitive modern era by utilizing technology to increase market access, improve brand image, and remain competitive. This peanut bread MSME excels because its products have the characteristics of a local identity, authentic taste.
Co-Authors -, Bagus -, Bayu Adriani, Tiara Antika, Tiara Batubara, Rizki Wulanita Damanik, Zaki Faransiska, Faransiska Hakim, Alimul Juwita Juwita, Juwita Kadariah, Siti Khairullah, Fikri Laisa, Nurmayladzi Lubis, Abdillah Fenorian Lubis, Syafridahani Nur, Fauziah Nurwijayanti Purba, Rakhmawati Rahmah Hidayati, Rahmah Rini, Aurelia Sekar Roni, Shofyan Saragih, Naumi Salsabillah Sarwoto Sarwoto, Sarwoto Sepvira, Bulan Siahaan, Rumiris Sinaga, Eka Siregar, Satya Pranaja Tania, Safira Victor Victor