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Peran Citra Destinasi Pada Hubungan E-Wom Dengan Minat Kunjungan Wisatawan Di Pantai Losari, Kota Makassar Sarapang, Vinny Corylitha; Surata, I Ketut; Utama, I Putu
EDUTOURISM Journal Of Tourism Research Vol. 3 No. 02 (2021): HOSPITALITY AND TOURISM
Publisher : Samarinda State Polytechnic

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.53050/ejtr.v3i02.182

Abstract

This study sees and analyzes the direct effect of e-WOM on visit intention and destination image, the direct effect of destination image on visit intention, and the indirect effect of e-WOM on visit intention through destination image. The methods of this study used a quantitative approach. I collected data through online questionnaires with a total sample of 200 respondents. The sampling technique used is purposive accidental sampling. Data analysis used the SEM-PLS method. The results showed that e-WOM has no direct effect and an insignificant positive relationship on visit intention, e-WOM has a positive and significant direct effect on destination image, destination image has a positive and significant direct effect on visit intention, and e-WOM has a positive and significant indirect effect on visit intention through destination image or destination image became a mediator between e-WOM and visit intention.
Economic Potential Analysis of Tour Package Management for Sustainable Tourism Development Sarapang, Vinny Corylitha; Rante, Margaretha Wadid; Wahyuni, Sri
Journal of Economic Education and Entrepreneurship Studies Vol. 5 No. 4 (2024): VOL. 5, NO. 4 (2024): JE3S, DESEMBER 2024
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v5i4.4681

Abstract

This research analyzes the potential of tourism packages in Barru Regency, focusing on sustainable tourism development. The methodology employed involved in-depth interviews with local government officials, homestay managers, and community members to gather data on policies, challenges, and opportunities in tourism management. The key findings highlight that the local government has made significant efforts in building infrastructure and carrying out promotional activities to enhance the appeal of tourist destinations. However, homestay management faces challenges in maintaining service quality while capitalizing on the growing interest of tourists in authentic local experiences. Natural attractions and cultural diversity have also emerged as major drivers for tourist visits. The study concludes that achieving sustainable tourism development in Barru Regency requires collaboration between the government, the local community, and tourism managers. Furthermore, the research underscores the need for continued efforts to strengthen community capacity, ensuring they can effectively manage and utilize the region's tourism potential. By doing so, Barru Regency can maximize its tourism benefits while maintaining its environmental and cultural integrity.