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All Journal Komunikasi Fisika Indonesia Bio-Lectura Unri Conference Series: Community Engagement EduBiologia: Biological Science and Education Journal
Arini, Arini
Universitas Riau
Agriculture, Biological Sciences & Forestry Humanities Biochemistry, Genetics & Molecular Biology Earth & Planetary Sciences Education Electrical & Electronics Engineering Energy Immunology & microbiology Materials Science & Nanotechnology Physics

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Journal : Unri Conference Series: Community Engagement

 1 
Standarisasi produk dan strategi digital marketing untuk meningkatkan pemasaran pada UMKM VCO Bertuah Sujarwati Sujarwati; Siti Fatonah; Bernadeta Leni Fibriarti; Silvera Devi Sy; Oswati Hasanah; Arini Arini
Unri Conference Series: Community Engagement Vol 2 (2020): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.2.234-240

Abstract

VCO Bertuah is an MSME in Pekanbaru that produces virgin coconut oil. Bertuah VCO has legality permits in the form of IUMK, NIB and P-IRT Certificate. However, Bertuah VCO does not have a halal certificate, BPOM distribution permit, and product SNI. The marketing of Bertuah VCO products is mostly done online, especially through social media platforms such as Facebook and Instagram. Other digital marketing strategies such as youtube and websites have not been carried out. Based on the results of the activity, it can be concluded that UMKM need assistance to take care of business legality. It is necessary to have active communication between UMKM and government agencies in charge of business licensing. Assistance activities have succeeded in increasing partners' understanding of the business legality management procedures. Assistance activities are very helpful for partners in preparing documents for business legality requirements. Assistance activities increase partners' understanding of digital marketing strategies through the website, instagram and youtube. Assistance activities help partners prepare advertising content in the form of product photos, instagram feed designs, video testimonials, and good ad copywriting.
Pemberdayaan Masyarakat Berbasis Ekonomi Kreatif Melalui Pengembangan Madu Kelulut Untuk Peningkatan Perekonomian Masyarakat Desa Rambahan Kec. Logas Tanah Darat Kab. Kuantan Singingi M. Jaya Adiputra; Yuka Martlisda; Anwika Anwika; Meyla Suhendra; Arini Arini; Daeng Ayub
Unri Conference Series: Community Engagement Vol 3 (2021): Seminar Nasional Pemberdayaan Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian kepada Masyarakat Universitas Riau

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31258/unricsce.3.486-492

Abstract

This community empowerment program has the aim of providing knowledge and skills based on the creative economy in utilizing the local potential of kelulut honey in Rambahan Village, Kec. Logas Tanah Darat Kab. Kuantan Singingi, so that there is an improvement in terms of the community's economy to be better than before. This service activity was carried out in two activities, namely counseling on kelulut bee cultivation and testing of processed honey which went through three stages, the preparation stage, implementation and monitoring stage, and the final/evaluation stage. Implementation of activities using training and guidance and assistance. With material about cultivating kelulut bees using a stupor topping system and testing processed honey products to produce beverage products (honey syrup), beauty products (honey masks, honey soap), and health products (pure honey). The results of the service activities are considered successful and by the objectives and right on target. Through this activity, increase the knowledge and skills of the community in cultivating kelulut bees. The community can cultivate, starting from nurseries, maintenance, harvesting to marketing. The community has succeeded in cultivating bees and producing honey, as well as opportunities for processed honey products that can be developed. The community is keen to uncover the potential of processed honey which has economic value and becomes additional fields for honey farmers.
Co-Authors Ahmad Parlaongan Anwika Anwika Daeng Ayub ENNIE CHAHYADI, ENNIE F.Fahri L. FIBRIARTI, BERNADETA M. JAYA ADI PUTRA, S.Si, M.Pd, M. JAYA ADI Meyla Suhendra Ninik Nihayatul Wahibah Oswati Hasanah Rahayu Rahayu Silvera Devi Siti Fatonah Sujarwati Sujarwati Vepy Asyana Yuka Martlisda