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All Journal Media Kesehatan Masyarakat Indonesia DeKaVe Health Notions Jurnal STIE Semarang (Edisi Elektronik) Jurnal Keperawatan Malang (JKM) Jurnal Manajemen Bisnis dan Kewirausahaan Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences SEMAR (Jurnal Ilmu Pengetahuan, Teknologi, dan Seni bagi Masyarakat) Matriks Teknik Sipil Media Riset Akuntansi Auditing & Informasi VIGOR: JURNAL ILMU PERTANIAN TROPIKA DAN SUBTROPIKA Ocean Engineering: Jurnal Ilmu Teknik dan Teknologi Maritim Globe: Publikasi Ilmu Teknik, Teknologi Kebumian, Ilmu Perkapalan Konstruksi: Publikasi Ilmu Teknik, Perencanaan Tata Ruang dan Teknik Sipil
Wibowo Wibowo
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The Effect of Employer Branding, Employee Branding and Job Satisfaction and Engagement as Mediation Variables on the Performance of Nurses in A Hospital Type E Windayanti Windayanti; Wibowo Wibowo; Hamidah Hamidah; Widarto Rachbini
Budapest International Research and Critics Institute-Journal (BIRCI-Journal) Vol 5, No 2 (2022): Budapest International Research and Critics Institute May
Publisher : Budapest International Research and Critics University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33258/birci.v5i2.4896

Abstract

This study aims to test, review and analyze in order to know, a picture of the influence of employer branding, employee branding, job satisfaction, and engagement as a mediating variable on the performance of hospital nurses type E. The study was conducted with a survey method against three hundred and fifty respondents using a questionnaire. While testing and data analysis were done using the technique of the analysis of Structural Equation Models (SEM) through the program SMART PLS Version 3.0. The results of the research show that Employer branding has a strong influence and positive impact on employee engagement. Employee branding influences the medium and positive impact on employee engagement. Job satisfaction influences the medium and positive impact on employee engagement. Employer branding influences the medium and positive impact on performance. Employee branding influences a weak and positive impact on performance. Job satisfaction has an influence is a weak and positive impact on performance. Engagement mediates the influence of employer branding on performance. Employee engagement mediates the influence of employee branding on performance. Employee engagement mediates the effect of job satisfaction on performance. Thus, engagement is proven to mediate the reinforcement influence on the performance of nurses in a hospital type E.
Co-Authors Agus Setiya Budi agus suprapto Andi Syam Haeru Andrew Giovanni Yustijanto Antonius Mediyanto Aries Munandar Brigitta Amelia Linardi Brilyan Gusmi Auliyaa Robbani Debby Novita Sari Delvi Maulana Diajeng Derrissyifa Salvia Dicky Apriawang Elizabeth Kurniasari Susanto Emir Ahmad Dharmawan Endah Safitri Eriszha Berti Navelia Eunike Narulita Sitompul Farhan Nuraziz Fauzy Kurnain Gishela Kristianna De Jong Hamidah Hamidah Harry Prihatmoko Hendro Aryanto Huesca Rashad Ivan Kristianto Gunawan Joko Triyono kevin julianto tejakusuma La Ode Nasrianto La Ode Rujunia Markus Koko Nur Budianto Michael Julian Wirawan Muhammad Afaza Muttaqin Muhammad Irsyad Aji Sutrasno Murtanto Murtanto Murti Astiningrum Nindya Annisa Sabrina Nur’arina Ardini Purnawan Gunawan Purwoko, Agus Rezha Renata Rika Febriani Rizki Syahrani Putri Ronald Adiguna Halim Sains Satria Nurkhasan Sebastian Hadi Santoso Sherli Pramudhita Hapsari Sonia Anggraini Saputra Stevanus Indraguna Sayono Sunarmasto Sunarmasto Supardi Supardi Syamsul Ph.D M.A. Hadi Wachidatun Nikmah Wahyu Hapsari Widarto Rachbini Widarto Rachbini Windayanti Windayanti Yessica Widyatama Oei Yuda Fadillah Yunita Yunita Zulfa Trisnasari