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All Journal Martabe : Jurnal Pengabdian Kepada Masyarakat Jurnal Abdimas Musi Charitas
Utari Putri, Andini
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Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Health Professions Medicine & Pharmacology Nursing Public Health Social Sciences

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EKSPLORASI PEMANFAATAN SOCIAL ADVERTISING MELALUI PROMOSI BARANG RONGSOKAN DALAM UPAYA MENINGKATKAN EKONOMI LOKAL DI DESA TALANG NANGKA Khoirun, Khoirun; Roswaty, Roswaty; Syafitri, Lili; Utari Putri, Andini; Ardiwinata, Yogie
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4585-4589

Abstract

Pabrik rongsokan UMKM di Desa Talang Nangka menghadapi tantangan bersaing dalam industri yang kompetitif. Permasalahan utama meliputi kesulitan dalam menetapkan harga jual yang kompetitif dan tidak terpenuhinya pemanfaatan media sosial sebagai alat promosi. Melalui pelatihan penetapan harga dan pendampingan dalam penggunaan media sosial, UMKM ini berhasil meningkatkan daya saing produk serta eksposur bisnis mereka. Evaluasi menunjukkan peningkatan yang signifikan dalam penjualan dan keterlibatan di media sosial. Secara keseluruhan, implementasi strategi ini telah menghasilkan peningkatan daya saing harga, peningkatan pemanfaatan media sosial, dan peningkatan strategi pemasaran digital untuk UMKM pabrik rongsokan Desa Talang Nangka
PENTINGNYA PELATIHAN PENGELOLAAN KEUANGAN PRIBADI BAGI KARYAWAN UMKM PADA MASA PANDEMI COVID-19 Meiriasari, Vhika; Kemala Ratu, Mutiara; Utari Putri, Andini
Jurnal Abdimas Musi Charitas Vol. 5 No. 1 (2021): Jurnal Abdimas Musi Charitas Vol. 5 No. 1, Juni 2021
Publisher : Universitas katolik Musi Charitas

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (287.612 KB)

Abstract

Managing personal finances for some people is an activity that doesn't need to be studied anymore, because it is considered an activity that we do every day. However, we do not realize that there is still much we do not know to achieve proper financial management. In order to understand good financial management, sufficient knowledge of financial management is needed. Personal financial literacy is very important in supporting the realization of individual goals. By managing personal finances, each individual will know the goals to be achieved, and make optimal use of the management of financial resources to achieve these goals. This community service activities are carried out with the aim of enabling activity participants to manage their personal finances. Skills in managing personal finances are very important in everyday life to avoid financial difficulties. Especially during the current Covid-19 Pandemic, where many employees experienced a decline in income. Participants in this activity were MSME employees, namely 20 employees of the Panhead Café & Bar. The stages of this Community Service activity consist of three stages, namely the preparation stage, the implementation stage and the evaluation stage. After the training was carried out, the result was that as many as 65% of the total activity participants, namely 13 out of 20 participants, were able to implement their personal financial management according to their planned cost allocation which refers to three types of expenses, namely necessities (65%), wants ( desire) (5%), and saving (savings) (30%). As much as 20% of the total number of activity participants, namely 4 people, have saved but the percentage of saving is still below 30% of their total income. As much as 15% of the total activity participants, namely 3 people, do not save but buy goods that are consumptive in nature
EKSPLORASI PEMANFAATAN SOCIAL ADVERTISING MELALUI PROMOSI BARANG RONGSOKAN DALAM UPAYA MENINGKATKAN EKONOMI LOKAL DI DESA TALANG NANGKA Khoirun, Khoirun; Roswaty, Roswaty; Syafitri, Lili; Utari Putri, Andini; Ardiwinata, Yogie
Martabe : Jurnal Pengabdian Kepada Masyarakat Vol 7, No 11 (2024): MARTABE : JURNAL PENGABDIAN MASYARAKAT
Publisher : Universitas Muhammadiyah Tapanuli Selatan

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31604/jpm.v7i11.4585-4589

Abstract

Pabrik rongsokan UMKM di Desa Talang Nangka menghadapi tantangan bersaing dalam industri yang kompetitif. Permasalahan utama meliputi kesulitan dalam menetapkan harga jual yang kompetitif dan tidak terpenuhinya pemanfaatan media sosial sebagai alat promosi. Melalui pelatihan penetapan harga dan pendampingan dalam penggunaan media sosial, UMKM ini berhasil meningkatkan daya saing produk serta eksposur bisnis mereka. Evaluasi menunjukkan peningkatan yang signifikan dalam penjualan dan keterlibatan di media sosial. Secara keseluruhan, implementasi strategi ini telah menghasilkan peningkatan daya saing harga, peningkatan pemanfaatan media sosial, dan peningkatan strategi pemasaran digital untuk UMKM pabrik rongsokan Desa Talang Nangka
Co-Authors Kemala Ratu, Mutiara Khoirun, Khoirun Lili Syafitri, Lili Meiriasari, Vhika Roswaty, Roswaty Yogie Ardiwinata, Yogie