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All Journal IKRA-ITH ABDIMAS International Journal of Multidisciplinary: Applied Business and Education Research
Marnis
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Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Environmental Science Medicine & Pharmacology

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Measuring the Person-Job Fit on Perceived Productivity: A Case of Indone-sian Legislators Kurniawan, Buyung; Marnis; Samsir; Jahrizal
International Journal of Multidisciplinary: Applied Business and Education Research Vol. 4 No. 4 (2023): International Journal of Multidisciplinary: Applied Business and Education Rese
Publisher : Future Science / FSH-PH Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.11594/ijmaber.04.04.08

Abstract

Person-job fit and its relationship with technical training (Bimtek) and productivity or work performance have been widely discussed in private and public organizations but scarcely in the legislative organization. Compared to what companies have generally practiced, the mismatch between jobs and legislators' educational backgrounds and experiences is quite common. In addition, the nature of the job is often temporary and prone to rotation between commissions within legislative bodies. This study aimed to examine the impact of Bimtek on the person-job fit and productivity of legislators in Indonesia and how the experience could moderate the relationship. The research design used a quantitative method by employing a correlational approach. Of the 110 population, eighty-one Indonesian legislators were valid to be used as the respondent. Bimtek was used as the independent, person-job fit as the mediator, perceived legislation productivity was employed as the dependent, and the moderator was the experience. All hypotheses were tested using independent t-test, mediation, and moderation techniques employing Hayes PROCESS models 1, 4, and 8. The major findings showed that repeated Bimtek improved person-job fit and productivity. Legislators' experience moderated the effect of person-job fit on perceived legislation productivity. This study concludes that attempting an appropriate person-job fit and optimal legislative productivity requires sufficient technical training for legislators to perform their legislative functions. In this case, when the person-job fit increases, the new legislators have higher perceived productivity than their seniors.
Peningkatan Literasi Siswa Melalui Pemanfaatan Aplikasi Artificial Intelligence Fitri Suryani; Essy Malays Sari Sakti; Jayanti Apri Emarawati; Yunita Sari; Marnis; Nursina
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5604

Abstract

Kegiatan pengabdian kepada masyarakat ini bertujuan untuk meningkatkan literasi siswa SekolahMenengah Atas (SMA) melalui pelatihan pemanfaatan aplikasi Artificial Intelligence (AI). Literasiyang dikembangkan mencakup kemampuan membaca, menulis, serta berpikir kritis dan digital.Kegiatan dilaksanakan di SMA YAPEMRI dengan merode pendekatan observasi, pendekatanpelatihan, pendampingan dan evaluasi. Adapun pendekatan pelatihan melibatkan penggunaanaplikasi seperti ChatCPT, Grammarly, Quillbot. Sebelum mengikuti pelatihan, rata-rata skorpretest siswa adalah 1,13 dari total 5 soal. Hal ini menunjukkan bahwa pemahaman awal siswaterhadap konsep literasi digital dan pemanfaatan aplikasi Artificial Intelligence (AI) masih rendahdan Setelah pelatihan, rata-rata skor posttest meningkat menjadi 3,47 dari total 5 soal. Inimenunjukkan adanya peningkatan yang signifikan dalam pemahaman siswa setelah mendapatkanpelatihan penggunaan aplikasi AI untuk mendukung literasi. Meskipun masih terdapat tantanganseperti keterbatasan infastruktur dan perangkat yang minim, kegiatan ini berhasil menumbuhkansemangat belajar mandiri dan kesadaran literasi digital.Kata kunci : literasi siswa, kecerdasan buatan, pelatihan, pengabdian masyarakat, SMA .
Pengembangan Strategi Digital Marketing Untuk UMKM di Era Digital Essy Malays Sari Sakti; Marnis; Minda Mora Purba; Eliza; Diah Pramestari
IKRA-ITH ABDIMAS Vol. 9 No. 3 (2025): Jurnal IKRAITH-ABDIMAS Vol 9 No 3 November 2025
Publisher : Universitas Persada Indonesia YAI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37817/ikra-ithabdimas.v9i3.5605

Abstract

Transformasi digital menjadi tantangan sekaligus peluang besar bagi pelaku UMKM dalammeningkatkan daya saing dan memperluas pasar. Namun, sebagian besar anggota UMKM DesaCipambuan, Kecamatan Babakan Madang, Kabupaten Bogor, masih menghadapi kendala dalammengakses dan mengimplementasikan strategi digital marketing. Kegiatan pengabdian kepadamasyarakat ini bertujuan untuk memberikan pelatihan dan pendampingan mengenai strategi digitalmarketing yang dapat diterapkan oleh pelaku UMKM. Metode pelaksanaan terdiri dari observasi,Forum Group Discussion , pelatihan penggunaan platform digital (marketplace), Bimbingan teknisdan Pendampingan. Kegiatan ini melibatkan 20 pelaku UMKM yang bergerak di bidang usahakuliner. Hasil kegiatan menunjukkan adanya peningkatan signifikan dalam pemahaman pesertaterhadap konsep digital marketing, keterampilan dalam menggunakan media sosial untuk promosiproduk, serta motivasi untuk memperluas pasar melalui platform online. Peserta juga mulaimengembangkan konten promosi dan menggunakan WhatsApp Business. Kegiatan pengabdianini membuktikan bahwa dengan pendekatan yang tepat dan pendampingan yang berkelanjutan,UMKM di desa Cipambuan dapat bertransformasi menuju model bisnis yang lebih modern,adaptif, dan berorientasi pada pertumbuhan berkelanjutan di era digital.Kata kunci : UMKM, Digital Marketing, Pemasaran Online, Desa Cipambuan
Co-Authors Diah Pramestari Eliza Essy Malays Sari Sakti Fitri Suryani Jahrizal Jayanti Apri Emarawati Kurniawan, Buyung Minda Mora Purba Nursina Samsir Yunita Sari