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All Journal Dinasti International Journal of Economics, Finance & Accounting (DIJEFA) Jurnal Pustaka Mitra : Pusat Akses Kajian Mengabdi Terhadap Masyarakat
Lestari, Feni Ayu
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Economics, Econometrics & Finance Languange, Linguistic, Communication & Media Library & Information Science Public Health Social Sciences Other

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Pengembangan Home Industry Produk Olahan Perikanan Skala Tradisional Berdasarkan Prosedur Terstandar Di Desa Kaki Air Tenriawali, Yusdianti; Djunaidi, Firman Gazali; Taufik, Taufik; Bin Tahir, Saidna Zulfiqar; Lestari, Feni Ayu
Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) Vol 3 No 5 (2023): Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamitra.v3i5.623

Abstract

Pengabdian kepada masyarakat ini difokuskan pada kegiatan pelatihan peningkatan keterampilan pembuatan produk abon ikan skala tradisional berdasarkan prosedur terstandar, serta pendampingan pelaksanaan produksi dan pemasaran produk bagi kelompok nelayan Poklahsar, Desa Kaki Air, Kabupaten Buru. Proses pendampingan dan pelatihan peningkatan keterampilan akan dikhususkan pada 3 aspek yang menjadi solusi permasalahan yang dihadapi mitra yaitu Aspek Manajerial yang meliputi akses dan informasi permodalan usaha, dan peningkatan ketrampilan agenda pelaksanaan produksi; Aspek Peningkatan Kapasitas Teknologi (Proses Produksi) yang meliputi peningkatan pemahaman produk olahan yang bermutu dengan mematuhi serangkaian peraturan dan prosedur yang tercantum dalam Good Manufacturing Practice (GMP) dan Sanitation Standard Operating Procedure (SSOP); peningkatan efisiensi usaha menggunakan peralatan yang memadai, serta aspek teknologi pemasaran yang meliputi pembuatan fanpage produk abon ikan. Target yang ingin dicapai melalui kegiatan ini yaitu penerapan teknologi produk olahan yang terstandar sesuai dengan GMP dan SSOP berbasis demonstrasi partisipatif, pelatihan proses produksi dan penggunaan alat produksi. Serta sistem pemasaran yang menggunakan sistem digitalisasi.
Marketing Competency, Marketing Innovation, and Sustainable Competitive Advantage of Small and Medium Enterprises (SMEs): A Study on Eucalyptus Oil SMEs in Buru District Lestari, Feni Ayu; Rufaidah, Popy
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5191

Abstract

The research seeks to ascertain the influence of marketing proficiency and innovative marketing strategies on enduring competitive advantage inside of small enterprises and medium enterprises (SMEs) of eucalyptus oil in Buru Regency. data was collected via a questionnaire administered to 60 populations of eucalyptus oil entrepreneurs in Buru Regency. inside of this research, the explanatory variable of marketing competency uses two dimensions, namely capabilities and resources. Then for the independent variable of marketing innovation utilizing four dimensions, namely novelty in offerings, pricing strategies, sales channel advancements, and marketing communication breakthroughs. While for the dependent variable of sustainable competitive advantage, the dimensions used are product innovation advantage, managerial capabilities, and competitive resilience. These dimensions are adopted by previous studies by relevant variables constituting the primary emphasis of the investigation. Verification of hypotheses, assessment of validity, and evaluation of reliability were conducted utilising PLS-SEM as the analytical approach. The outcomes of the research that have been presented show that marketing competency exhibits no substantial influence on enduring competitive advantage, whereas marketing innovation demonstrates a favourable and notable influence. This outcome states that innovation strategies increase the competitiveness of SMEs, especially in products According to superior commodities.
Marketing Competency, Marketing Innovation, and Sustainable Competitive Advantage of Small and Medium Enterprises (SMEs): A Study on Eucalyptus Oil SMEs in Buru District Lestari, Feni Ayu; Rufaidah, Popy
Dinasti International Journal of Economics, Finance & Accounting Vol. 6 No. 5 (2025): Dinasti International Journal of Economics, Finance & Accounting (November - De
Publisher : Dinasti Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.38035/dijefa.v6i5.5191

Abstract

The research seeks to ascertain the influence of marketing proficiency and innovative marketing strategies on enduring competitive advantage inside of small enterprises and medium enterprises (SMEs) of eucalyptus oil in Buru Regency. data was collected via a questionnaire administered to 60 populations of eucalyptus oil entrepreneurs in Buru Regency. inside of this research, the explanatory variable of marketing competency uses two dimensions, namely capabilities and resources. Then for the independent variable of marketing innovation utilizing four dimensions, namely novelty in offerings, pricing strategies, sales channel advancements, and marketing communication breakthroughs. While for the dependent variable of sustainable competitive advantage, the dimensions used are product innovation advantage, managerial capabilities, and competitive resilience. These dimensions are adopted by previous studies by relevant variables constituting the primary emphasis of the investigation. Verification of hypotheses, assessment of validity, and evaluation of reliability were conducted utilising PLS-SEM as the analytical approach. The outcomes of the research that have been presented show that marketing competency exhibits no substantial influence on enduring competitive advantage, whereas marketing innovation demonstrates a favourable and notable influence. This outcome states that innovation strategies increase the competitiveness of SMEs, especially in products According to superior commodities.
Co-Authors Djunaidi, Firman Gazali Popy Rufaidah Saidna Zulfiqar Bin-Tahir, Saidna Zulfiqar Taufik Taufik Tenriawali, Yusdianti