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Pelatihan Komunikasi Pemasaran Terpadu Berbasis Online bagi Pelaku Usaha Minyak Kayu Putih Firman Gazali Djunaidi; Susiati Susiati; Saidna Zulfiqar Bin Tahir; Rahma Satya Masna Hatuwe; Ibnu Hajar
BAKTI : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021): BAKTI : Jurnal Pengabdian Kepada Masyarakat
Publisher : LLDikti Wilayah XII Maluku dan Maluku Utara

Tujuan pengabdian masyarakat ini, yakni memberikan pelatihan komunikasi pemasaran terpadu berbasis online kepada para pelaku usaha minyak kayu puith di Desa Sawa. Metode yang digunakan dalam pengabdian masyarakat ini adalah berupa pelatihan berbasis teori dan praktik komunikasi pemasaran terpadu berbasis online dengan tiga tahap, yakni tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Sasaran pelaksanaan kegiatan pengabdian masyarakat ini, yaitu para pelaku usaha minyak kayu putih Desa Sawa, Kecamatan Lilialy, Kabupaten Buru. Hasil kegiatan pengabdian masyarakat ini adalah para pelaku usaha mendapatkan pengetahuan melalui pelatihan dengan menekankan materi yang berbasis teori dan praktik mengenai pengenalan internet, Penerapan Teknologi Website & Ekonomi Digital, Website e-Business dan e-Commerce, e-Marketing, dan komunikasi pemasaran. Dari hasil pelatihan tersebut, para pelaku usaha minyak kayu puith Desa Sawa dapat mempraktekkan pemasaran secara online melalui website, facebook, dan instagram

THE EFFECT OF SERVICE AND PRODUCT QUALITY ON CUSTOMER SATISFACTION AND LOYALTY IN MALUKU REGIONAL DEVELOPMENT BANK (BPDM): (Pengaruh Pelayanan dan Kualitas Produk terhadap Kepuasan dan Loyalitas Nasabah pada Bank Pembangunan Daerah Maluku (BPDM)) Muspiha Muspiha; Firman Gazali Djunaidi; R.S Masna Hatuwe
Uniqbu Journal of Social Sciences Vol. 1 No. 2 (2020): Uniqbu Journal of Social Sciences (UJSS)
Publisher : LPPM UNIQBU

The study aims to determine the effect of service quality and product quality on customer satisfaction and loyalty at Bank BPDM Namlea Branch. This research is a type of explanatory research (explanatory), which has the aim of explaining the influence. The influence of service quality and product quality on customer satisfaction and loyalty of BPDM bank customers. The research object in this study is the branch office of the Maluku Regional Development Bank (BPDM). The population in this study were all customers who use the services of the Bank BPDM Namlea Branch. While the sample in the study were customers who used BPDM Namlea Branch bank service products who happened to meet a researcher who was considered suitable as a data source and was willing to fill out a questionnaire or questionnaire. Analysis of the data used in this study using path analysis with the help of calculations through the SPSS release 23.0 program. The results of this study are the quality of service and products has a significant effect on customer satisfaction. This proves that the better the quality of service and product quality, the more customer satisfaction will be Keywords: service quality, product quality, customer satisfaction, customer loyalty

EFFECT OF SATISFACTION TOWARDS COMMITMENTS OF BANK BNI CUSTOMERS (PERSERO) TBK. NAMLEA : (Pengaruh Kepuasan Terhadap Komitmen Bank BNI Terhadap Nasabah (persero)Tbk. Cabang Namlea) Muspiha Muspiha; Firman G Djunaidi; R.S Masna Hatuwe; Anida Faradila Besan
Uniqbu Journal of Social Sciences Vol. 2 No. 1 (2021): Uniqbu Journal of Social Sciences (UJSS)
Publisher : LPPM UNIQBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47323/ujss.v2i1.89

The problem of satisfaction and trust in marketing strategies is important to pay attention to the foster commitment that leads to customer loyalty which will then generate added value for the banking company itself. With customers' full trust and satisfaction from the customers themselves, of course, PT. Bank BNI Namlea Branch will be favored by customers. Through the background above, what is the problem formulation of this research is how is the effect of satisfaction on the commitment of the Bank BNI (Persero) TBK customers. Namlea branch. The location of this research is located at Bank BNI (Persero) Namlea branch which is located at JL. Ahmad Yani Namlea, Buru Regency, next to the left of the PD Cantik shop, and on the right is my father's restaurant. While the author's research time to get the data needed is 2 (two) months, from January to February. The population in this study were customers who used savings at the Bank BNI Namlea branch, Buru Regency. This population is heterogeneous which can be seen from the diversity of age, sex, and education. Data collection was carried out by field research methods (field research) with data collection techniques namely questionnaires, interviews, and literature study. The type of data in this research is qualitative data analysis and quantitative data analysis. The results show that based on the results of the analysis of the distribution of respondents' answers, Bank Negara Indonesia must always improve the quality of the goods/services provided, where the Bank BNI Namlea branch must continue to strive to fulfill expectations and conformity to customer needs so that customer satisfaction is created. It is suggested that PT. Bank BNI Namlea branch is providing the best service through product quality, improved facilities such as parking lots and waiting rooms. Banks must be responsive in serving customers who will make transactions so that they don't feel bored while waiting/queuing to make transactions. Keywords: Satisfaction, Customer, Bank BNI Namlea

CUSTOMER VALUE ANALYSIS AND EMOTIONAL CLOSE TO CONSUMER LOYALTY: Analisis Nilai Pelanggan dan Kedekatan Emosional Terhadap Loyalitas Konsumen Arman Arman; Firman Gazali Djunaidi
Uniqbu Journal of Social Sciences Vol. 2 No. 2 (2021): Uniqbu Journal of Social Sciences (UJSS)
Publisher : LPPM UNIQBU

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.47323/ujss.v2i2.142

The purpose of this study was to determine and analyze the effect of customer value on consumer loyalty and the effect of emotional closeness on consumer loyalty. The type of research used in this research is quantitative with a descriptive approach. The research location is the coffee shop "Hallo Kopi" which is located at Jl Raya Namlea- Buru Regency. The type of data used in this study is quantitative in the form of primary data obtained directly from customers at the "Hallo Kopi" coffee shop, namely in the form of questionnaires that will be distributed to respondents. In the analysis method used reliability validity test, classical assumption test, hypothesis test , F test (feasibility test), t test (partial regression coefficient test). The results showed that Customer Value (X1) and Emotional Closeness (X2) on Consumer Loyalty (Y) case study on Hallo Kopi in Namlea City as follows: Customer Value has a positive and significant effect on Consumer Loyalty, Emotional Closeness has a positive and significant effect on Loyalty Consumers, Customer Value and Emotional Closeness have a positive and significant effect on Consumer Loyalty, the R square value obtained is 0.447. This means that the ability of the independent variable in influencing the dependent variable is 44.7%. It means that there are 55.3% (100% - 44.7%) dependent variable variance which is influenced by other factors. Keywords: analysis, customer value, emotional closeness, consumer loyalty

Analysis of Factors Affecting Customer Satisfaction Using Eucalyptus Oil on Walbarua Kettle in Ubung Village Firman Gazali Djunaidi; R.S. Masna Hatuwe; A. Yusdianti Tenriawali; Heny Irnayanti Umagapy; M Chairul Basrun Umanailo
Kawanua International Journal of Multicultural Studies Vol 1 No 1 (2020)
Publisher : State Islamic Institute of Manado (IAIN) Manado, Indonesia

This study aims to determine what factors influence consumer satisfaction in using eucalyptus oil in a Walbarua kettle in Ubung village, Buru Regency. This research is quantitative descriptive. The research is located in the kettle Walbarua in Ubung village. The research object is consumers having bought eucalyptus oil repeatedly in a Walbarua kettle in Ubung Village. The research period is a month from April to May 2020. The data collection techniques in this study are observation and questionnaires. Data analysis in this study using multiple linear regression analysis. The results showed that there was an effect of product quality on consumer satisfaction who had used eucalyptus oil in a Walbarua kettle in Ubung village of 41.9%, and there was an effect of price on consumer satisfaction who had used eucalyptus oil in a Walbarua kettle in Ubung village of 38.1 %. Therefore, the affordable eucalyptus oil price is one of the main factors to attract the attention of consumers for buying eucalyptus oil in Ubung Village.

PENGARUH HARGA DAN KUALITAS LAYANAN TERHADAP KEPUASAN PELANGGAN PENGGUNA PLATFORM DIGITAL NINJA EXPRESS DI KOTA NAMLEA Yusdianti tenriawali; Feni Ayu Lestari; Firman Gazali Djunaidi; Muspiha; Hamiru
Sosiologis: Kajian Sosiologi Klasik, Modern dan Kontemporer Vol. 1 No. 02 (2023): Sosiologis
Publisher : Cendekiawan Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Platfrom Digital merupakan salah satu sarana transaksi elektronik yang merupakan pemutakhiran teknologi yang paling mudah mempertemukan konsumen dengan industri manufaktur retail, selain kemudahan dan bertansaksi, konsumen juga di berikan kemudahan dalam memilih jasa pengiriman yang cepat sampai di tempat pemesanan konsumen tersendiri.Tujuan penelitian ini adalah untuk menganlisis apakah harga (X1) dan Kualitas Pelayanan (X2) Berpengaruh Terhadap Kepuasan Konsumen (Y). serta untuk mengetahui apakaha harga dn kualitas pelayanan tersebut berpengruh parsial dan juga simultan terhadap kepuasan konsumen pengguna platfromdigital pada jasa pengiriman barang Ninja Express di kota Namlea.jenis penelitian yang di gunakan adalah penelitian deskriptif kuantitatif data di peroleh dari konsumen yang ada pada pengguna platform digital dengan menggunakan purposive sampling sebanyak 40 responden. Data di peroleh dengan menggunakan kuesioner dan dengan melakukan observasi lapangan metode analisis menggunakan regresi linear berganda. Hasil penelitian menunjukan bahwa harga dan kualitas pelayanan berpengaruh secara positif dan signifikan secara simultan berpengaruh terhadap kepuasan pelanggan pengguna platform digital pada jasa pengiriman barang ninja express di kota Namlea.

Tipe Gaya Bahasa dalam Hoax Covid-19 Di Media Sosial Yusdianti tenriawali; Saidna Zulfiqar Bin Tahir; Firman Gazali Djunaidi; Ibnu Hajar; Nirwana AR
Sosiologis: Kajian Sosiologi Klasik, Modern dan Kontemporer Vol. 1 No. 03 (2023): Sosiologis
Publisher : Cendekiawan Indonesia Timur

Show Abstract | Download Original | Original Source | Check in Google Scholar

Penelitian ini bertujuan untuk mengetahui bagaimanakah bentuk gaya bahasa teks hoaks Covid-19 di media sosial Indonesia. Penelitian ini berfokus pada analisis gaya bahasa yang membangun konstruksi teks hoaks Covid-19 di media sosial. Penelitian ini merupakan penelitian deskriptif kualitatif. Data dalam penelitian ini adalah kata dan kalimat yang menunjukkan gaya bahasa pada teks hoaks Covid-19. Sumber data dalam penelitian ini adalah laporan isu hoaks Covid-19 bulan januari tahun 2020 yang dirilis oleh Kominfo. Teknik pengumpulan data dalam penelitian ini menggunakan observasi dan dokumentasi. Data yang telah terkumpul selanjutnya dianalisis berdasarkan teori gaya bahasa untuk mengatahui bentuk teks hoaks Covid-19 di media sosial Indonesia. Hasil penelitian menunjukkan berdasarkan pilihan kata, teks hoaks Covid-19 dibentuk oleh gaya bahasa percakapan, gaya bahasa resmi, dan gaya bahasa tidak resmi. Berdasarkan gaya bahasa langsung tidaknya makna, gaya bahasa yang digunakan dalam teks hoaks Covid-19 adalah gaya bahasa polisidenton, asidenton, alegori, dan tautologi. Adapun makna yang terdapat dalam teks hoaks Covid-19 terdiri atas makna; untuk memengaruhi atau meyakinkan pembaca, untuk memberi informasi, dan untuk menciptakan perasaan hati tertentu. Sehingga dapat disimpulkan bahwa konstruksi teks hoaks Covid-19 terdiri atas kata dan kalimat yang memiliki pola gaya bahasa percakapan, gaya bahasa resmi, dan gaya bahasa tidak resmi.

The Influence of Food and Beverage Sub-Sector Manufacturing Companies Value on Financial Performance Listed Indonesia Stock Exchange Masna Hatuwe; Muspiha; Firman Gazali Djunaidi; Hamiru; Hayati Hehamahua
International Journal of Management Progress Vol. 5 No. 2 (2023): International Journal of Management Progress
Publisher : Institute for Research and Community Service

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35326/ijmp.v5i2.4418

This study aims to assess the effect of financial performance on the value of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange for the 2019-2021 period. The research method used is quantitative analysis with the analytical tool used is multiple linear regression. This research was conducted at food and beverage sub-sector manufacturing companies listed on the Indonesia Stock Exchange by accessing the official website of the Indonesia Stock Exchange, namely www.idx.co.id. The results showed that partially profitability had a negative and insignificant effect on firm value, leverage had a negative and insignificant effect on firm value, liquidity had a positive and insignificant effect on firm value, while activity had a positive and significant effect on firm value. Simultaneously profitability, leverage, liquidity and activity simultaneously have a significant effect on the value of manufacturing companies in the food and beverage sub-sector listed on the Indonesia Stock Exchange.

Pengembangan Home Industry Produk Olahan Perikanan Skala Tradisional Berdasarkan Prosedur Terstandar Di Desa Kaki Air Tenriawali, Yusdianti; Djunaidi, Firman Gazali; Taufik, Taufik; Bin Tahir, Saidna Zulfiqar; Lestari, Feni Ayu
Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat) Vol 3 No 5 (2023): Jurnal Pustaka Mitra (Pusat Akses Kajian Mengabdi Terhadap Masyarakat)
Publisher : Pustaka Galeri Mandiri

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55382/jurnalpustakamitra.v3i5.623

Pengabdian kepada masyarakat ini difokuskan pada kegiatan pelatihan peningkatan keterampilan pembuatan produk abon ikan skala tradisional berdasarkan prosedur terstandar, serta pendampingan pelaksanaan produksi dan pemasaran produk bagi kelompok nelayan Poklahsar, Desa Kaki Air, Kabupaten Buru. Proses pendampingan dan pelatihan peningkatan keterampilan akan dikhususkan pada 3 aspek yang menjadi solusi permasalahan yang dihadapi mitra yaitu Aspek Manajerial yang meliputi akses dan informasi permodalan usaha, dan peningkatan ketrampilan agenda pelaksanaan produksi; Aspek Peningkatan Kapasitas Teknologi (Proses Produksi) yang meliputi peningkatan pemahaman produk olahan yang bermutu dengan mematuhi serangkaian peraturan dan prosedur yang tercantum dalam Good Manufacturing Practice (GMP) dan Sanitation Standard Operating Procedure (SSOP); peningkatan efisiensi usaha menggunakan peralatan yang memadai, serta aspek teknologi pemasaran yang meliputi pembuatan fanpage produk abon ikan. Target yang ingin dicapai melalui kegiatan ini yaitu penerapan teknologi produk olahan yang terstandar sesuai dengan GMP dan SSOP berbasis demonstrasi partisipatif, pelatihan proses produksi dan penggunaan alat produksi. Serta sistem pemasaran yang menggunakan sistem digitalisasi.

Pelatihan Komunikasi Pemasaran Terpadu Berbasis Online bagi Pelaku Usaha Minyak Kayu Putih Firman Gazali Djunaidi; Susiati Susiati; Saidna Zulfiqar Bin Tahir1,; Rahma Satya Masna Hatuwe; Ibnu Hajar
Bakti : Jurnal Pengabdian Kepada Masyarakat Vol. 1 No. 1 (2021): Bakti: Jurnal Pengabdian Kepada Masyarakat
Publisher : Lembaga Layanan Pendidikan Tinggi (LLDIKTI) Wilayah XII Ambon

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51135/baktivol1iss1pp62-69

Tujuan pengabdian masyarakat ini, yakni memberikan pelatihan komunikasi pemasaran terpadu berbasis online kepada para pelaku usaha minyak kayu puith di Desa Sawa. Metode yang digunakan dalam pengabdian masyarakat ini adalah berupa pelatihan berbasis teori dan praktik komunikasi pemasaran terpadu berbasis online dengan tiga tahap, yakni tahap persiapan, tahap pelaksanaan, dan tahap evaluasi. Sasaran pelaksanaan kegiatan pengabdian masyarakat ini, yaitu para pelaku usaha minyak kayu putih Desa Sawa, Kecamatan Lilialy, Kabupaten Buru. Hasil kegiatan pengabdian masyarakat ini adalah para pelaku usaha mendapatkan pengetahuan melalui pelatihan dengan menekankan materi yang berbasis teori dan praktik mengenai pengenalan internet, Penerapan Teknologi Website & Ekonomi Digital, Website e-Business dan e-Commerce, e-Marketing, dan komunikasi pemasaran. Dari hasil pelatihan tersebut, para pelaku usaha minyak kayu puith Desa Sawa dapat mempraktekkan pemasaran secara online melalui website, facebook, dan instagram

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