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All Journal Jurnal Manajemen Universitas Bung Hatta
Visza Adha, Howardi
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance

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Purchase Intention in Live Streaming Shopping : Investigating the Effect of Hedonic Value on Purchase Intention with Emotional Pleasure as Mediation and Trust as Moderation Utami, Wiry; Visza Adha, Howardi
JURNAL MANAJEMEN UNIVERSITAS BUNG HATTA Vol 20 No 2 (2025): Jurnal Manajemen Universitas Bung Hatta
Publisher : Management Department, Faculty of Economics and Business, Universitas Bung Hatta

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37301/jmubh.v20i2.28285

Abstract

Co-Authors Utami, Wiry