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All Journal Kajian Branding Indonesia Electronic Journal of Education, Social Economics and Technology
Hardianto, Yoga
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Relasi Konsumen dengan Brand dalam Perspektif Indonesia Permana, Muhammad Zein; Taufiq, Rachmat; Hardianto, Yoga; Hadras, Muhammad
Kajian Branding Indonesia Vol 6 No 2 (2024): Kajian Branding Indonesia
Publisher : Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21632/kbi.6.2.129-139

Abstract

This study aims to find the concept of consumer-brand relations from the perspective of Indonesian consumers. This is because so far the research related to consumer relations with the brand comes from a developed country background who is very familiar and accustomed to interactions with brands. This study will then explore the concept of what Indonesian consumers live with in relation to their relationship with the band. It was found that there are 5 main concepts of consumer relations with brands, namely: brand loyalty; feeling connected to something; connection with self; the way someone builds interactions; expand themselves and relationships; each of these categories is closely related to anthropomorphizing, namely a process called human activity to animate, humanize, and personalize Penelitian ini bertujuan untuk menemukan konsep relasi konsumen dengan brand dari perspektif konsumen Indonesia. Hal ini karena selama ini penelitian terkait relasi konsumen dengan brand itu berlatar-belakang negara maju yang sangat familiar dan terbiasa dengan interaksi dengan brand. Penelitian ini kemudian akan mengeksplorasi konsep apa yang dihayati konsumen Indonesia terkait dengan relasinya dengan band. ditemukan bahwa terdapat 5 konsep utama relasi konsumen dengan brand yakni:Loyalitas terhadap brand; perasaan terkoneksi dengan sesuatu; keterkaitan dengan diri; cara seseorang dalam membangun interaksi; memperluas diri dan relasi; yang masing-masing kategori tersebut erat kaitannya dengan anthropomorphizing yaitu proses yang disebut dengan Aktivitas manusia untuk menghidupkan, memanusiakan, dan mempersonalisasi.
Nationalism in Psychological Perspectives: An Analysis of Contemporary Dynamics and Relevance Pratiwi, Endah Andriani; Hardianto, Yoga
Electronic Journal of Education, Social Economics and Technology Vol 6, No 1 (2025)
Publisher : SAINTIS Publishing

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33122/ejeset.v6i1.631

Abstract

Rapid social change and technological advances have influenced various dimensions of life, including in interpreting nationalism. In the post-Covid era full of challenges and uncertainties (Volatility, Uncertainty, Complexity, Ambiguity - VUCA), nationalism is no longer limited to physical struggle but requires adaptation to the context of the times. This study aims to examine the understanding and application of nationalism in the modern era from a psychological perspective, with a focus on how nationalism shapes individual identity and encourages contributions to national development. The research method used is Grounded Theory, which allows researchers to build theories based on empirical data collected from 138 respondents. Data were obtained through in-depth interviews and open-ended questionnaires, then analyzed using open, axial, and selective coding techniques to identify key themes related to nationalism. The study results show that nationalism in the modern era strengthens individual identity as part of the nation, increases pride in culture and history, and encourages active participation in social and economic development. In addition, nationalism plays a role in strengthening social solidarity, maintaining national stability, and facilitating adaptation to global change. This study concludes that nationalism in the post-Covid era must be understood as a dynamic ideology, which is not only rooted in history and national pride but also in the ability of individuals and organizations to innovate, adapt, and contribute to building the nation amidst global challenges.
Co-Authors Hadras, Muhammad Permana, Muhammad Zein Pratiwi, Endah Andriani Taufiq, Rachmat