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All Journal Publika Media Wisata Jurnal Online Mahasiswa (JOM) Bidang Ilmu Ekonomi Jurnal Manajemen Jurnal Pengabdian kepada Masyarakat International Journal of Community Service Pusaka : Journal of Tourism, Hospitality, Travel and Business Event MDP Student Conference
Ratih Anggraini
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Religion Agriculture, Biological Sciences & Forestry Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Public Health Social Sciences Transportation Other

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Journal : MDP Student Conference

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Pengembangan Ekowisata Berkelanjutan Taman Rusa Sekupang Berbasis Media Tiktok Rafa Khoirunnisa; Oda I.B. Hariyanto; Ratih Anggraini
MDP Student Conference Vol 5 No 1 (2026): The 5th MDP Student Conference 2026
Publisher : Universitas Multi Data Palembang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35957/mdp-sc.v5i1.15576

Abstract

This study aims to analyze the development of sustainable ecotourism in Sekupang Deer Park based on TikTok media, with a focus on promotional strategies, visual content quality, and consistency of educational messages on conservation. The study uses a qualitative approach with a case study method. Data were obtained through in-depth interviews with managers and TikTok administrators, field observations, and digital content analysis, then analyzed descriptively using Miles and Huberman's interactive model. The results show that TikTok has been used as a promotional medium, but it has not been optimized and managed strategically. The visual content is attractive, but it emphasizes entertainment and visit promotion rather than educational messages about conservation. Messages about environmental preservation, deer conservation, and sustainable ecotourism principles are inconsistent, so that a strong sustainable ecotourism identity has not yet been established. A planned and integrated content strategy between promotion, education, and sustainability needs to be implemented in order to achieve ecotourism goals.
Co-Authors Afrianto, Whisnu Febry Al Azhar L Dessy Aliandrina Dewirahayu Sad Wijaya Laeli Nur Hasanah Oda I.B. Hariyanto R. Nandini Rafa Khoirunnisa Rindang Diannita silvana muchsinati, Evi Taufiq Hidayatullah Tiffanny Tiffanny Yellys Yuddy Giovanna Zulbahridar Zulbahridar