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All Journal PERSPEKTIF Community Development Journal: Jurnal Pengabdian Masyarakat Ihsan: Jurnal Pengabdian Masyarakat Budapest International Research and Critics Institute-Journal (BIRCI-Journal): Humanities and Social Sciences Jurnal Kesejahteraan Sosial, Komunikasi dan Administrasi Publik
Tanjung, Irwan Syari
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Religion Arts Humanities Economics, Econometrics & Finance Education Health Professions Languange, Linguistic, Communication & Media Public Health Social Sciences

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Journal : PERSPEKTIF

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Model Komunikasi City Branding dalam Pengembangan Wisata Bahari Pulau Terintegrasi di Kota Sibolga Tanjung, Irwan Syari; Tanjung, Hasrudy; Tenerman, Tenerman
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11654

Abstract

Sibolga City has great potential in the development of integrated island marine tourism, but still faces challenges in attracting an optimal number of tourist visits. This study aims to identify the factors that cause low tourist visits on the integrated island and design an online media-based city branding communication model to increase the number of tourist visits. The research method used is qualitative descriptive with data collection through interviews, observation, and document tracing. The results showed that the development of integrated island marine tourism requires attention to aspects of tourist attraction, facilities, and institutional additional services. This research recommends the use of online media and innovative branding strategies to improve the image of Sibolga marine tourism and increase tourist participation in tourism promotion through social media. Thus, this research contributes to strengthening the tourism potential of Sibolga city and increasing tourist visits to the integrated island.
Strategi Komunikasi dalam Pemasaran Pariwisata Berbasis Digital Tourism di Kabupaten Tapanuli Tengah Tanjung, Hasrudy; Tanjung, Irwan Syari; Astuti, Rini
PERSPEKTIF Vol. 13 No. 3 (2024): PERSPEKTIF July
Publisher : Universitas Medan Area

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31289/perspektif.v13i3.11656

Abstract

Digital tourism is the main strategy in promoting tourism destinations in Central Tapanuli Regency through the "Pesona Tapanuli Tengah" application and other digital platforms. However, challenges such as lack of attention from local governments and limited human resources in information technology are still issues. This study designed a digital-based tourism marketing model and identified factors influencing the low mastery of information technology among tourism human resources. Through a qualitative descriptive approach, this study highlights that the "Pesona Tapanuli Tengah" application and digital marketing strategy have a positive impact on increasing tourist interest. However, local governments, tourism industry players, and local communities need collaborative efforts to address these challenges. By continuing to improve digital marketing strategies and increasing digital literacy among the community, it is hoped that the tourism potential of Central Tapanuli Regency can be maximized, providing significant economic benefits for the local community.
Co-Authors Alpi, M.Firza Astutit, Rini Fanreza, Robie Hasrudy Tanjung, Hasrudy Putri, Mayolla Fransiska Rini Astuti Siregar, Almi Apriyansyah Tenerman Triatma, Muhammad Fikri Ulayya, Atikah Wibowo, Yogi Sumarsono