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All Journal JOURNAL OF APPLIED LINGUISTICS AND LITERATURE Lakon Jurnal Pengkajian & Penciptaan Wayang Journal of English Education and Teaching (JEET) International Journal Of Science, Technology & Management (IJSTM) International Journal of Management, Economic and Accounting

Bambang Suwarno

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Author-ID : 2276036

Aerospace Engineering Agriculture, Biological Sciences & Forestry Arts Humanities Automotive Engineering Biochemistry, Genetics & Molecular Biology Chemical Engineering, Chemistry & Bioengineering Chemistry Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Earth & Planetary Sciences Economics, Econometrics & Finance Education Electrical & Electronics Engineering Energy Engineering Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mechanical Engineering Social Sciences Transportation

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Articles

Customer-Based Brand Equity, Product Quality, Price and Customer Loyalty in Electronic Industry of Refrigerator Bambang Suwarno
International Journal of Science, Technology & Management Vol. 2 No. 6 (2021): November 2021
Publisher : Publisher Cv. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46729/ijstm.v2i6.394

The purpose of this study was to analyse the extent of Consumer-Based Brand Equity, Quality Product and Price affects customer loyalty at PT. Panasonic Gobel Indonesia Branch Medan and to compare the theories. The author examined by collecting data using a variety of library research, questionnaires are structured as an instrument to obtain quantitative data with Likert-scale systems are distributed to 68 respondents. Data was then compiled then processed and analysed using multiple regression analysis techniques (multiple regression) through the test of validity, test of reliability and test of classic assumptions. By using the tools of Statistical Product Service Solutions program (SPSS version 22.0). From the survey results revealed that the influential Consumer-Based Brand Equity, Product Quality and Price simultaneously with the results Fhitung 18,457 > Ftabel 2,75 and probability sig. 0,000 < 0,05 then reject ho (accept hi) that the Consumer-Based Brand Equity, Product Quality, Price simultaneously significantly influence Customer Loyalty PT. Panasonic Gobel Indonesia Branch Medan. The Consumer-Based Brand Equity there is for the partial influence on the Customer Loyalty with a value of thitung 3,980 > ttabel 1,997 and sig. 0,000 < 0,05, the Product Quality there is for the partial influence on the Customer Loyalty with a value of thitung 3,874 > ttabel 1,997 and sig. 0,000 < 0,05 and the Price there is for the partial influence on the Customer Loyalty with a value of thitung 2,483 > ttabel 1,997 and sig. 0,002 < 0,05. From the test results are also obtained by the value of determination R square is 0,564 or 56,4%. It is claimed that Consumer-Based Brand Equity, Product Quality and Price is an excellent way to improve Customer Loyalty and also the hypothesis that the authors proposed previously received.

Situasi Pakleiran Wayang Kulit Purwa Sekarang Bambang Suwarno
Lakon Jurnal Pengkajian & Penciptaan Wayang Vol 3, No 1 (2006)
Publisher : Institut Seni Indonesia Surakarta

AN ANALYSIS OF THEMATIC PROGRESSION IN THE BACKGROUND SECTION OF ENGLISH DEPARTMENT UNDERGRADUATE STUDENTS’ THESIS OF BENGKULU UNIVERSITY IN PERIOD 2017 Nanik Anjar Yani; Bambang Suwarno; Gita Mutiara Hati
Journal of English Education and Teaching Vol 2, No 4 (2018)
Publisher : Universitas Bengkulu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33369/jeet.2.4.9-14

The aim of this research was to find out the types and the dominant type of thematic progression in the background section of theses written by undergraduate students of the English Department of Bengkulu University (UNIB) in 2017. The design was descriptive quantitative. The sample consisted of 16 background sections of undergraduate theses, which were chosen randomly. The data were collected by the documentation instrument. The result showed that there were three types of thematic progression, namely, constant theme, linear theme, and split rheme. Furthermore, the linear theme was the dominant type.The order of frequency was as follows: linear theme (50.07%), constant theme (45.81%), and split rheme (4.10%). The conclusion was that all types of thematic progression were used and that the linear theme was the most common in the background section of the UNIB undergaduate theses.

THE EFFECT OF USING MNEMONIC TECHNIQUE TOWARD STUDENTS’ VOCABULARY MASTERY AT GRADE XII-SCIENCE STUDENTS OF SMAN 9 KOTA BENGKULU LIZA OKTARINI; BAMBANG SUWARNO; I WAYAN Dharmayana
JOALL (Journal of Applied Linguistics and Literature) Vol 2, No 1: February 2017
Publisher : Universitas Bengkulu

This study aimed to find out whether the use of Mnemonic technique affected the students’ vocabulary mastery. This study employed a quasi experimental design. The subject of this study comprised 64 students of grade XII science class of SMAN 9 Kota Bengkulu. The instrument of this study was a vocabulary test. The experiment class was taught by Mnemonic technique, while the control class by contextual learning. In the pre test there was no significant difference in mastery between the experiment class (mean=71,18) and control class (mean=68) with t count (0,1)< t table (df=62 sig 0,05). After the use of Mnemonic technique, in the post test, there was a significant difference in mastery between the experiment class (mean=73,51) and control class (mean=67,53), with tcount (1,99) > t table (1,67), (df=62; sig. 0,05). It can be concuded that the use of Mnemonic technique was effective toward the students’ vocabulary mastery at grade XII-Science Students of SMAN 9 Kota Bengkulu.

THE EFFECT OF CONCEPT ORIENTED READING INSTRUCTION (CORI) STRATEGY TOWARD STUDENTS’ READING COMPREHENSION Umi Kalsum; BAMBANG SUWARNO; I Wayan Dharmayana
JOALL (Journal of Applied Linguistics and Literature) Vol 2, No 1: February 2017
Publisher : Universitas Bengkulu

The purpose of this study is to find the effect of CORI (Concept-Oriented Reading Instruction)strategy on students’ reading comprehension. This reseach was focused on whether CORI strategy affected students’ reading comprehension. This research employed a quasi-experimental design. The subjects comprised 48 students of grade VIII of SMPN 4 Kota Bengkulu, divided into two classes, the experiment and control class. The instrument was a reading test. The result showed that CORI strategy was effective to improvestudents’ reading comprehension. In addition, the students also had positive attitudes toward the use of CORI strategy. It is recommended to conduct an experiment for another school level

ENGLISH TEACHERS’ DIFFICULTIES IN DESIGNING A LESSON PLAN (RPP) BASED ON KTSP (A STUDY ON ENGLISH TEACHERS AT VOCATIONAL HIGH SCHOOLS IN BENGKULU CITY Suci Dwina Darma; BAMBANG SUWARNO; Mulyadi Mulyadi
JOALL (Journal of Applied Linguistics and Literature) Vol 2, No 1: February 2017
Publisher : Universitas Bengkulu

This research aimed to find out the difficulties faced by the English teachers in Vocational High Schools in designing a lesson plan (RPP) based on KTSP. It employed a descriptive quantitative method. The population of this research was 23 respondents, from all teachers which have followed KTSP training. The sample was taken by using total sampling techniques. To collect the data, the researcher used the questionnaire. It was consist of 37 questions that it was divided into 9 aspects in a lesson plan namely; standard of competence, basic competence, indicator, the aims of learning, teaching material, the methods/techniques, the steps of learning activity, the tools/sources of material, and evaluation. It used the percentage formula and weighted mean formula to analyze data. The result of the research showed that there were not any significant difficulties in designing a lesson plan (RPP) based on KTSP faced by the English teachers in Vocational High Schools because all aspects were in sometimes/moderate predicate. It indicated that in designing a lesson plan (RPP) based on KTSP was not significant difficult. Beside that, according to the result above, the most difficult aspects were none aspect because it also with sometimes predicate. It indicated that the English teachers in Vocational High School did not find any significant difficulties in writing all aspects of the lesson plan.

The Role of Social Media in MSME Marketing: A Systematic Literature Review Bambang Suwarno; Junawan; Syahrial Hasanuddin Pohan
International Journal of Management, Economic and Accounting Vol. 3 No. 3 (2025): June 2025
Publisher : Yayasan Multidimensi Kreatif

Show Abstract | Download Original | Original Source | Check in Google Scholar

This Systematic Literature Review (SLR), following the PRISMA methodology, examines the impact of social media marketing on the performance, sustainability, and resilience of Micro, Small, and Medium Enterprises (MSMEs), synthesizing findings from 12 studies published between 2001 and 2025. The review highlights that social media marketing adoption significantly enhances MSME performance, improving customer engagement, brand visibility, and market reach. Entrepreneurial orientation is identified as a crucial moderating factor, strengthening the effect of digital marketing adoption on business outcomes, particularly in response to disruptions like the COVID-19 pandemic. Furthermore, the adoption of e-commerce and digital marketing tools contributes positively to financial and sustainability performance, though digital literacy and resource constraints remain key barriers. The findings also underscore the importance of networking and informal marketing practices in expanding market presence and fostering customer relationships. Despite the positive effects, challenges such as limited resources and digital skills hinder the full potential of these strategies. This review calls for future research to address these gaps, focus on sector-specific practices, and explore the long-term impact of social media marketing on MSME resilience and sustainability.

Co-Authors Abd. Rasyid Syamsuri Gita Mutiara Hati I Wayan Dharmayana Junawan Junawan LIZA OKTARINI Mulyadi Mulyadi Nanik Anjar Yani Suci Dwina Darma Syahrial Hasanuddin Pohan

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