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All Journal Jurnal Madani International Journal Of Science, Technology & Management (IJSTM) JURNAL ABDIMAS TRIDHARMA MANAJEMEN Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Jurnal Ekonomi dan Bisnis Digital (MINISTAL) Journal of Research and Publication Innovation Jurnal Intelek Insan Cendikia JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Journal of Advanced Research in Social Sciences and Humanities
Fauziah Septiani
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Penguatan Kompensasi Digital Melalui Perencanaan Sumber Daya Manusia Ibu-Ibu PKK Kelurahan Benda Baru Deiz Novitasari; Waluyo Jati; Fauziah Septiani
Jurnal Lokabmas Kreatif : Loyalitas Kreatifitas Abdi Masyarakat Kreatif Vol. 7 No. 1 (2026): Maret 2026
Publisher : Universitas Pamulang

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Abstract

Tujuan kegiatan pengabdian kepada masyarakat ini untuk memberikan penyuluhan danpelatihan kepada para warga terutama di Kelurahan Pamulang Barat bekerja sama dengan paraDosen Universitas Pamulang. Metode kegiatan yang digunakan yaitu tim pelaksana kegiatanPengabdian Kepada Masyarakat mengunjungi kelurahan. Tahap berikutnya yaitu tahap pelaksanaankegiatan Pengabdian Kepada Masyarakat. Tahap ini akan diberikan penjelasan singkat danpelatihan kepada Ibu-Ibu PKK tentang bagaimana Penguatan Kompetensi Digital melaluiPerencanaan Sumber Daya Manusia Ibu-Ibu PKK Kelurahan Benda Baru secara efektif dan efisien.Melalui kegiatan Pengabdian Kepada Masyarakat ini, Ibu-Ibu PKK
PENGARUH KUALITAS PRODUK DAN PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PADA DIMSUM BANG ADWA DI TANGERANG SELATAN Anisa Ayu Oktarina; Fauziah Septiani
JURNAL AKADEMIK EKONOMI DAN MANAJEMEN Vol. 3 No. 1 (2026): JURNAL AKADEMIK EKONOMI DAN MANAJEMEN 
Publisher : CV. KAMPUS AKADEMIK PUBLISING

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61722/jaem.v3i1.9251

Abstract

  The purpose of this study is to determine the effect of product quality on the purchase decision of dimsum bang adwa in south tangerang partially. to determine the effect of price on the purchase decision of dimsum bang adwa in south tangerang partially. to determine the effect of product quality and promotion on the purchase decision of dimsum bang adwa in south tangerang simultaneously. this research method uses a quantitative description method, data collection techniques using questionnaires. the population is 12,284 consumers, sampling can use saturated sampling, so the sample is all employees totaling 99 consumers. data analysis uses validity test, reliability test, classical assumption test, multiple regression analysis, multiple correlation coefficient analysis, determination coefficient analysis and hypothesis test, there is an effect of product quality (x1) with a t count of 4.669 and a significance of 0.000. because t count is greater than t table (4.669> 1.984) and the significance is less than 5% then ha is accepted and h0 is rejected, it can be stated that product quality (x1) has a significant effect on consumer satisfaction (y). there is an influence of promotion (x2) with a t count of 7.531 and a significance of 0.000. because t count is greater than t table (7.531 > 1.984) and the significance is less than 5% (0.000) then ha is accepted and h0 is rejected, it can be stated that promotion (x2) has a significant effect on consumer satisfaction (y). there is a significant influence between product quality and price on consumer satisfaction. based on the results of the analysis in the table above, namely the anova test, the f count value is 76.718 while f table (฀ 0.05) for n = 96 is 2.70. so f count> from f table (฀ 0.05) or 76.718> 2.70, with a significance level of 0.000 because 0.000 <0.05, it can be said that product quality (x1), promotion (x2) and together have an effect on consumer satisfaction (y).  
Co-Authors Adita Nur Arifah Ahmat Barji Meturan Alma Shabilla Anisa Ayu Oktarina Deiz Novitasari Dinda Oktaviani Eko Sudarso Erlita Kurniawaty Fadillah Fadillah Fadlan Rafi Kenny Astria Khaila Fadlya Maharani, Lismiatun Lismiatun Muhammad Ridho Al-Rashid Novia Susanti Putri Nilam Kencana Veta Lidya Delimah Pasaribu Waluyo Jati