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All Journal Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Journal of Student Development Informatics Management (JoSDIM) Jurnal Ilmiah Mahasiswa Manajemen, Bisnis dan Akuntansi
Lubis, Listiya Andana
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Computer Science & IT Economics, Econometrics & Finance

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Journal : Ekonomi Bisnis Manajemen dan Akuntansi (EBMA)

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Analisis Strategi Mutu Produk Indomie Untuk Memenuhi Standarisasi Pasar Global Suhairi, Suhairi; Hayatunnufus, Annisah Fildzania; Utami, Annisa Dwi; Lubis, Listiya Andana; Putri, Tasya Yustika
Ekonomi Bisnis Manajemen dan Akuntansi (EBMA) Vol 3, No 2: 2022
Publisher : LPPM Universitas Labuhanbatu

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36987/ebma.v3i2.3770

Abstract

The purpose of this research is to find out how Indomie's product quality strategy can be analyzed to meet global market standards. Qualitative research is used as a research method, namely: 1) descriptive and explorative; 2) describe and explain. Based on the discussion, it can be concluded that an analysis of Indomie's product quality strategy to meet global market standards can be carried out through 1) Production strategy, carrying out continuous innovation, building factories overseas, product standardization and quality maintenance. 2) Location determination strategy, taking into account distribution channels, sales areas, storage locations, inventory levels and locations and transportation systems. 3) Promotional strategy, Indomie has a slogan that is very simple but suitable and easy for people to remember, namely, "Indomie is my taste" while the name or brand of Indomie is one of the successful products, so its products are widely known, especially among Indonesian people. 4) Strategies for building relationships with consumers, namely noodle communities, distribution channels, partners, health facilities, supply chains, electronic print media and pricing strategies.
Co-Authors Hayatunnufus, Annisah Fildzania Putri, Tasya Yustika Ramadhani, Sri Siti Aisyah Suhairi Suhairi Utami, Annisa Dwi Wahyu Syarvina