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All Journal JMB : Jurnal Manajemen dan Bisnis Dynamic Management Journal Community Services and Social Work Bulletin Innovative: Journal Of Social Science Research West Science Interdisciplinary Studies West Science Interdisciplinary Studies Global Insights in Management and Economic Research
Kartini, Raden Asri
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Environmental Science Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Public Health Social Sciences Other

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Journal : JMB : Jurnal Manajemen dan Bisnis

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The Role Of Facebook In Digital Promotion At Lanta Nice Beach Resort Nuranissa, Dinda Widy; Kartini, Raden Asri; Adrial, Adrial
JMB : Jurnal Manajemen dan Bisnis Vol 14, No 2 (2025): JMB : Jurnal Manajemen dan Bisnis
Publisher : Universitas Muhammadiyah Tangerang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31000/jmb.v14i2.14852

Abstract

This study aims to analyze the effectiveness of Facebook as a social media platform in enhancing tourist interest in Lanta Nice Beach Resort, Koh Lanta, Thailand. The research employs a quantitative approach with data collected through questionnaires distributed to tourists who have visited or interacted with the resort's social media account. The variables examined include the intensity of Facebook usage, the quality of visual content, user interaction, and its influence on visit interest. The findings reveal a significant positive relationship between Facebook-based digital promotion and the increase in tourist visits. Promotional strategies such as high-quality photo uploads, seasonal promotions, and interactive features contribute to building a positive perception of the resort's image. These findings indicate that social media, particularly Facebook, can serve as an effective promotional tool in the tourism industry if utilized strategically and consistently
Co-Authors Abdul Rohim, Abdul Adrial Adrial, Adrial Aliyah, Aliyah Amanda Amanda Judijanto, Loso Maulana, M. Ilham Nuranissa, Dinda Widy Respati, Rella Dwi Rosalina, Tita Sartika, Tik Tik Dewi Yusron Difinubun