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All Journal JKBM (JURNAL KONSEP BISNIS DAN MANAJEMEN) Journal Physical Health Recreation (JPHR) International Journal of Asian Business and Management (IJABM) BULLET : Jurnal Multidisiplin Ilmu
Rizky Putra
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Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Medicine & Pharmacology Nursing Public Health

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Journal : BULLET : Jurnal Multidisiplin Ilmu

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Analisis Faktor-Faktor Yang Mempengaruhi Repurchase Intention Pada Produk Alat Berat Rizky Putra; Berma Sakti Pradipta
BULLET : Jurnal Multidisiplin Ilmu Vol. 1 No. 02 (2022): BULLET : Jurnal Multidisiplin Ilmu
Publisher : CV. Multi Kreasi Media

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Abstract

The purpose of this study is to examine a number of factors that are considered to influence repurchase intention, including customer satisfaction, brand awareness, product quality and brand loyalty. The literature used in this study includes brand image, price fairness, customer satisfaction, brand awareness and brand loyalty. This research method refers to a quantitative approach, which is more precisely a structural model. The results of this research study indicate that all factors affect repurchase intention in heavy equipment products.
Co-Authors Alfin Paulus Maruli Sirait Berma Sakti Pradipta Eka Abdurrahman Emanuel Perlindungan Daeli Gardner Paulus Sinaga Hafasnuddin Ignasia Br Ginting Iskandarsyah Jonathan Aprilo Utodam Silaban Winda Ardiani Yongki Fardila