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Journal : Management and Business Progress

Pengaruh Lokasi, Harga Dan Keberagaman Produk Terhadap Minat Beli Konsumen : Studi Kasus Pada Pasar Tradisional Gambir Kota Tebing Tinggi Arfah, Yenni; Siregar, Wirda Ardilla
Management And Business Progress Vol. 2 No. 2 (2023): Management and Business Progress Edisi Desember 2023
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v2i2.121

Abstract

This study aims to determine the effect of location, price and product diversity on consumer buying interest (a case study on traders at Gambir Traditional Market, Tebing Tinggi City). The research method used is a quantitative method using SPSS version 25.00. The results of distributing questionnaires to the public are 96 respondents. The analytical method used in this study is to use an instrument test, namely the validity and reliability test. The classical assumption test is normality test, multicolonearity test, heteroscedasticity test, multiple linear regression analysis, coefficient of determination analysis (R2), hypothesis testing, namely T test and F test. The results of SPSS in this study, namely the location variable (X1) affect the interest variable buying (Y), Price Variable (X2) has no effect on buying interest (Y), Product Diversity (X3) has an effect on buying interest (Y) and Location (X1) is the most dominant variable affecting Buying interest (Y).
Pengaruh Stres Kerja Dan Disiplin Kerja Terhadap Kinerja Karyawan Dengan Kepuasan Kerja Sebagai Variabel Intervening: Studi Kasus Pada Karyawan PT. Karya Hevea Indonesia (KHI) Dolok Masihul Arfah, Yenni; Yuliana, Yuliana; Misni, Misni
Management And Business Progress Vol. 3 No. 2 (2024): Management and Business Progress Edisi Desember 2024
Publisher : Sekolah Tinggi Ilmu Ekonomi Bina Karya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.70021/mbp.v3i2.186

Abstract

This research aims to determine the effect of work stress and work discipline on employee performance with job satisfaction as an intervening variable for employees at PT Karya Hevea Indonesia Dolok Masihul. The effects you want to know are direct or indirect effects. This type of research is explanatory research which explains cause and effect relationships between variables through hypothesis testing. From the results of this test it can be concluded that work stress has no significant effect on employee job satisfaction. Work discipline has a significant effect on employee job satisfaction. Job stress does not have a significant effect on employee performance. Work discipline has a significant effect on employee performance. Job satisfaction does not have a significant effect on employee performance. Job satisfaction cannot mediate the significant influence of work stress on employee performance. Job satisfaction cannot mediate the significant influence of work discipline on employee performance. through the mediation of job satisfaction.