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All Journal Jurnal Pengabdian Masyarakat Asia Jurnal Pengabdian Masyarakat dan Riset Pendidikan
Yulistyarani, Tri
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Mathematics Other

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Socialization of Effective Marketing Strategies to Increase Sales of MSME Products at Khadijah Orphanage, South Jakarta Fatimah; Nataly, Febryansyah; Purnamasari, Yuli; Zebua, Dedy; El Hida, Ramdania; Setyadji, Veronika; Asfahani, Shulhuly; Mustopa; Wiratama, Adi; Yulistyarani, Tri
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1655

Abstract

Purpose: This study aims to address the marketing challenges faced by small and medium enterprises (SMEs) at the Khadijah Orphanage, South Jakarta, focusing on improving product appeal, pricing, and promotion to boost sales and income for the orphanage.Method: The research is based on a socialization event held on February 25, 2023, by Universitas Indonesia Maju’s Faculty of Communication Science. Data were gathered through observations and discussions with 25 participants, including orphanage staff and residents.Practical Applications: The findings suggest that SMEs at the orphanage can improve sales by enhancing product appeal, adopting competitive pricing, and expanding promotional efforts through agents, rather than relying solely on direct sales to consumers.Conclusion: Effective marketing strategies, including better product presentation, pricing, and broader promotion channels, can increase the competitiveness of SMEs at the orphanage, contributing to their financial sustainability.
Peningkatan Literasi Digital Melalui Edukasi Pemanfaatan Artificial Intelligence (AI) pada Siswa SMPN 2 Bogor: Pengabdian Ashfahani, Shulhuly; Yulistyarani, Tri; Purnamasari, Yuli; Fauziah, Azizah Sholy; Natalia Zai, Ika Nuraini; Fadilah, Muhammad Haikal; Akbar, Rizki Buli; Suseno, Syavalia Deviani
Jurnal Pengabdian Masyarakat dan Riset Pendidikan Vol. 4 No. 4 (2026): Jurnal Pengabdian Masyarakat dan Riset Pendidikan Volume 4 Nomor 4 Tahun 2026
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31004/jerkin.v4i4.6168

Abstract

This community service activity aims to improve students’ understanding of the wise use of Artificial Intelligence (AI) from an early age. The background of this program is the high level of AI usage among students, which is not yet accompanied by adequate understanding of its concepts, benefits, and potential risks. The method used was an educative-participatory approach through interactive counseling involving lecturers, students, and active participation from participants. The activity was conducted at SMPN 2 Bogor, targeting 32 seventh-grade students. The materials covered basic concepts of AI, how it works, its benefits and risks, as well as ethical considerations in its use. The results showed an increase in students’ knowledge, indicated by a 4.33% improvement in the average score from pre-test to post-test. In addition, students demonstrated high enthusiasm and active engagement throughout the activity. Therefore, this program contributes to enhancing students’ understanding and encouraging responsible and wise use of AI.
Co-Authors Akbar, Rizki Buli Asfahani, Shulhuly Ashfahani, Shulhuly El Hida, Ramdania Fadilah, Muhammad Haikal Fatimah Fauziah, Azizah Sholy Mustopa Natalia Zai, Ika Nuraini Nataly, Febryansyah Purnamasari, Yuli Setyadji, Veronika Suseno, Syavalia Deviani Wiratama, Adi Zebua, Dedy