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All Journal Adi Widya : Jurnal Pengabdian Masyarakat Jurnal Pengabdian Masyarakat Asia INSPIRASI (JURNAL ILMU-ILMU SOSIAL) Jurnal Abdimas Komunikasi dan Bahasa Kresna: Jurnal Riset dan Pengabdian Masyarakat
Purnamasari, Yuli
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Arts Humanities Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Languange, Linguistic, Communication & Media Social Sciences Other

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MENGGAGAS ETIKA BERKOMUNIKASI DIGITAL: PROGRAM SOSIALISASI PADA REMAJA KELAS 7 DI SMP PUTRA BANGSA DEPOK Nataly, Febriansyah; Setyadji, Veronika; Purnamasari, Yuli; Alfian, Alfian; Sabrina, Afiyah; Alifah, Hasna Nismara; Natalia Zai, Ika Nuraini; Haikal Fadillah, Muhammad; Nindita, Nazwa Ayu; Akbar, Rizki Buli; Deviani, Syavalia
Adi Widya : Jurnal Pengabdian Masyarakat Vol 8 No 2 (2024): Adi Widya: Jurnal Pengabdian Masyarakat
Publisher : Lembaga Penelitian dan Pengabdian Masyarakat

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/awpm.v8i2.10883

Abstract

Negative effects of social media use may include the emergence of consumerist tendencies and hedonism. Lack of knowledge regarding communication ethics on social media causes a lack of awareness of the importance of policies in social media. Several teachers also said that many Putra Bangsa Middle School students experienced complaints about using social media, such as receiving negative comments and not understanding how to respond to issues or content on social media. The aim of carrying out this service activity is to educate about the importance of communication ethics on social media. This research has important implications in shaping student character in the digital era. Increasing understanding of communication ethics can help students interact positively and responsibly on social media platforms. The hope of this research is that Putra Bangsa Middle School students can participate actively in implementing communication ethics in social media. In this way, it is hoped that they can become critical and responsible individuals in communicating not only in the real world but also in cyberspace. In conclusion, this counseling has a positive impact in shaping student character and reflects concern for the formation of a generation with character in Indonesia.
Penerapan Pemasaran Digital Dalam Meningkatkan Personal Branding Fatimah, Fatimah; Nataly, Febriansyah; Purnamasari, Yuli
Jurnal Abdimas Komunikasi dan Bahasa Vol. 2 No. 2 (2022): Desember 2022
Publisher : LPPM Universitas Bina Sarana Informatika

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.31294/abdikom.v2i2.1461

Abstract

Penggunaan internet terus melonjak, hampir semua kegiatan memerlukan internet termasuk kegiatan pemasaran. Pemasaran digital merupakan pemasaran produk atau jasa dengan menggunakan teknologi digital melalui internet, media sosial, atau media digital lainnya. Dengan menggunakan pemasaran digital seperti saat ini dapat mengumpulkan dan menganalisis data dari perilaku pelanggan yang berbeda dari seluruh penjuru dunia, memungkinkan para calon pelanggan melihat, memperhatikan iklan dari produk atau jasa yang di media social mereka. Dalam rangka memperkaya pengetahuan maka dijalankan pengabdian masyarakat secara virtual yaitu webinar. Hasil dari kegiatan pengabdian kepada masyarakat ini terjadinya bertambahnya pengetahuan secara signifikan dari peserta setelah pemaparan materi. Penerapan pemasaran digital tersebut melalui berbagai media pemasaran digital seperti media sosial, e-commerce, maupun website, produk/jasa yang dipasarkan dapat dikenal oleh banyak orang lain dan memperluas serta berpeluang lebih besar untuk digunakan atau setidaknya direkomendasikan oleh orang lain karena personal branding terkenal baik.
PENERAPAN PEMBELAJARAN BERDIFERENSIASI DALAM MATA PELAJARAN IPAS KELAS V SEKOLAH DASAR MATERI KONDISI GEOGRAFIS INDONESIA Purnamasari, Yuli; Pramukawati, Aring
INSPIRASI : JURNAL ILMU-ILMU SOSIAL Vol 21, No 1 (2024)
Publisher : UNIVERSITAS PGRI TULUNGAGUNG

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29100/insp.v21i1.6763

Abstract

This study aims to explore the effectiveness of implementing differentiated learning in grade 5 Social Studies subject, focusing on the topic “Geographical Conditions of Indonesia.” A qualitative method with a case study approach was used in this research, which was conducted at SD Negeri 6 Besole, where students have different geographical backgrounds. Data were collected through observation, interviews, and document analysis. The results show that the implementation of differentiated learning is effective in improving students' participation and understanding. Teachers apply variations in content, process, and learning products that are tailored to students' abilities and learning styles. Students who grasp concepts faster are given additional challenges, while students who need more support get more detailed and simple explanations. Collaborative learning is also implemented, allowing students to learn in groups with support from classmates. This strategy not only improves students' academic understanding, but also helps in the development of social skills, such as cooperation and communication. The results of this study suggest that differentiated learning can be a sustainable learning strategy in social studies subjects, with the potential to create a learning environment that is inclusive and responsive to students' individual needs.
Fine Motor Development Education for Preschool Children with Puzzle and Origami Game Methods Jayatmi, Irma; Purnamasari, Yuli; Septiany, Salsabila
KRESNA: Jurnal Riset dan Pengabdian Masyarakat Vol 4 No 2 (2024): Jurnal KRESNA November 2024
Publisher : DRPM Universitas Budi Luhur

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36080/kresna.v4i2.173

Abstract

Ketika seorang anak mengalami keterlambatan perkembangan, kebanyakan orang tidak menyadarinya. Salah satu contohnya adalah keterlambatan perkembangan motorik halus. Keterampilan motorik halus mengacu pada gerakan yang secara khusus menargetkan daerah tertentu dari tubuh dan dijalankan oleh otot-otot yang lebih kecil, termasuk jari dan pergelangan tangan; jenis gerakan ini seperti menulis dan menggambar. Keterampilan motorik anak harus dalam kondisi terbaiknya agar dapat bermain sambil belajar menggunakan Alat Permainan Edukatif (APE). Origami dan puzzle adalah dua APE yang digunakan dalam program edukasi pengabdian kepada masyarakat ini. Edukasi Perkembangan Motorik Halus pada Anak Usia Prasekolah dengan Metode Permainan Puzzle dan Origami di Paud Yasmin Tahun 2024 menjadi tujuan dari kajian komunitas ini. Kegiatan pengabdian komunitas ini dilaksanakan pada tanggal 6 Maret 2024 dengan melibatkan 22 orang tua yang mempunyai anak pra sekolah. Metodologi yang digunakan dalam upaya ini mencakup kuliah langsung, diskusi interaktif, dan sesi tanya jawab. Setelah mengikuti kegiatan ini, para peserta mendapatkan materi edukasi terkini yang dapat digunakan bersama anak-anak mereka dan sebagai materi edukasi bagi orang tua dan penyedia layanan kesehatan, khususnya untuk tujuan meningkatkan perkembangan keterampilan motorik pada anak usia sekolah.
Socialization of Effective Marketing Strategies to Increase Sales of MSME Products at Khadijah Orphanage, South Jakarta Fatimah; Nataly, Febryansyah; Purnamasari, Yuli; Zebua, Dedy; El Hida, Ramdania; Setyadji, Veronika; Asfahani, Shulhuly; Mustopa; Wiratama, Adi; Yulistyarani, Tri
Jurnal Pengabdian Masyarakat Vol. 5 No. 2 (2024): Jurnal Pengabdian Masyarakat
Publisher : Institut Teknologi dan Bisnis Asia Malang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.32815/jpm.v5i2.1655

Abstract

Purpose: This study aims to address the marketing challenges faced by small and medium enterprises (SMEs) at the Khadijah Orphanage, South Jakarta, focusing on improving product appeal, pricing, and promotion to boost sales and income for the orphanage.Method: The research is based on a socialization event held on February 25, 2023, by Universitas Indonesia Maju’s Faculty of Communication Science. Data were gathered through observations and discussions with 25 participants, including orphanage staff and residents.Practical Applications: The findings suggest that SMEs at the orphanage can improve sales by enhancing product appeal, adopting competitive pricing, and expanding promotional efforts through agents, rather than relying solely on direct sales to consumers.Conclusion: Effective marketing strategies, including better product presentation, pricing, and broader promotion channels, can increase the competitiveness of SMEs at the orphanage, contributing to their financial sustainability.
Co-Authors Akbar, Rizki Buli Alfian Alfian Alifah, Hasna Nismara Asfahani, Shulhuly Deviani, Syavalia El Hida, Ramdania Fatimah fatimah Fatimah Haikal Fadillah, Muhammad Jayatmi, Irma Mustopa Natalia Zai, Ika Nuraini Nataly, Febriansyah Nataly, Febryansyah Nindita, Nazwa Ayu Pramukawati, Aring Rahyu Setiani Sabrina, Afiyah Septiany, Salsabila Setyadji, Veronika Trisnantari, Hikmah Eva Wiratama, Adi Yulistyarani, Tri Zebua, Dedy