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All Journal International Journal of Educational Research and Social Sciences (IJERSC) PEDAMAS (Pengabdian Kepada Masyarakat)
Primadona
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SOSIALISASI SADAR WISATA UNTUK MASYARAKAT DI NAGARI TABEK PATAH Pricilla, Siti Permata; Primadona; Afriyeni, Endang; Yani, Zulfitri; Azizah, Nur; S. Saad, Fikri
PEDAMAS (PENGABDIAN KEPADA MASYARAKAT) Vol. 3 No. 01 (2025): JANUARI 2025
Publisher : MEDIA INOVASI PENDIDIKAN DAN PUBLIKASI

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Sosialisasi sadar wisata merupakan upaya penting untuk meningkatkan kesadaran masyarakat dalam mengelola pariwisata yang berkelanjutan, khususnya di daerah dengan potensi wisata alam dan budaya yang tinggi. Penelitian ini bertujuan untuk memberikan edukasi kepada masyarakat Nagari Tabek Patah mengenai konsep sadar wisata dan penerapan prinsip-prinsip pariwisata yang ramah lingkungan. Kegiatan sosialisasi dilakukan melalui penyuluhan, pelatihan, dan diskusi interaktif yang melibatkan anggota POKDARWIS, pelaku wisata, dan warga setempat. Hasil dari kegiatan ini adalah meningkatnya kemampuan anggota POKDARWIS dan masyarakat Nagari Tabek Patah dalam menerapkan prinsip Sapta Pesona, yang terlihat saat peserta pelatihan berdiskusi dengan narasumber mengenai cara menciptakan suasana yang Aman, Tertib, Bersih, Sejuk, Indah, Ramah, dan Berkesan bagi wisatawan. Upaya tersebut meliputi penyediaan akomodasi yang nyaman, keindahan alam dan budaya yang menarik, makanan khas yang lezat, serta cenderamata unik di Nagari Tabek Patah. Kegiatan ini diharapkan dapat meningkatkan kualitas sumber daya manusia dan memberikan dampak positif terhadap pengembangan pariwisata yang berkelanjutan di Nagari Tabek Patah, Kecamatan Salimpaung, Kabupaten Tanah Datar.
Family Business Failure Of Minang Ethnic, Indonesia In Facing Digital Transformation Primadona; Emrizal
International Journal of Educational Research & Social Sciences Vol. 1 No. 1 (2020): December 2020
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v1i1.167

Abstract

The purpose of this study is to determine the failure faced by family businesses of Minang ethnic due to digital transformation. This is a qualitative research with data obtained from 20 failed family businesses in the food and convection sector in 4 provinces of Pekanbaru, Palembang, Jakarta, and Surabaya in Indonesia from 2018 to 2020 through in-depth interviews. The results showed that the failures experienced by family businesses are due to several conditions, such as inadequate management. Furthermore, its leaders are mostly direct descendants like biological children with very weak leadership abilities, hence they are unable to make changes to digitization. Despite the fact, the products have a good culture and brand, they are unable to develop the company due to their inability to carry out digital transformation. In addition, consumers or the public have very little knowledge of existing companies or products because they are unable to convey adequate information. This research contributes to highlighting cases of family business failure due to the inability to carry out digital transformation.The literature provides more information and theories regarding developed countries and little is done to family companies of an ethnicity that have strong products, culture and social capital. The limitation of this research is that it still has a few respondents and uses qualitative methods. Therefore, further research needs to be carried out using quantitative methods, a greater number of respondents, and other variables.
Social Capital, Entrepreneurial Success on SMEs facing The COVID-19 Pandemic in West Sumatera Indonesia Primadona
International Journal of Educational Research & Social Sciences Vol. 2 No. 6 (2021): December 2021
Publisher : CV. Inara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.51601/ijersc.v2i6.241

Abstract

Social capital is a new science to see entrepreneurial success because it is a measurement of success not from assets and financial calculations. This study aims to see the effect of social capital on the entrepreneurial success of food SMEs in West Sumatra. This study uses a quantitative method with a questionnaire of 250 respondents consisting of 4 locations, namely Padang City, Bukittinggi City, Payakumbuh City and Padang Pariaman Regency. The requirements that will be used as respondents are SMEs that have been established for at least 5 years and are included in the successful category. The data was processed using Structural Equation Modeling (SEM) with the Amos application. The results showed that social capital had an effect on entrepreneurial success in food SMEs. All dimensions have a major contribution in the formation of the construct. Further research can be done by adding other variables to obtain a comprehensive research output with a larger number of respondents, especially in Small and Medium Enterprises (SMEs).
Co-Authors Emrizal Endang Afriyeni Nur Azizah Pricilla, Siti Permata S. Saad, Fikri Yani, Zulfitri