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All Journal Jurnal Pengabdian Magister Pendidikan IPA Jurnal Abdimas Terapan
Soliha Hani, Evita
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Agriculture, Biological Sciences & Forestry Computer Science & IT Education Engineering Immunology & microbiology Social Sciences Other

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ENHANCING THE COMPETITIVE ADVANTAGE OF MSME’S VIA DIGITAL MARKETING AND THE "SEGITIGA EMAS" TOURISM PROGRAM: A CASE STUDY FROM MUMBULSARI, INDONESIA Ibanah, Indah; Hasanah, Julita; Purnamasari, Meidiana; Supriono, Agus; Soliha Hani, Evita
Jurnal Abdimas Terapan Vol. 4 No. 1 (2024): JURNAL ABDIMAS TERAPAN (NOVEMBER)
Publisher : Program Vokasi Universitas Negeri Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56190/jat.v4i1.75

Abstract

Mumbulsari Village of Jember, has economic development potential through Micro, Small, and Medium Enterprises (MSMEs). However, the local MSMEs face several challenges, such as limited capital, the development of quality and competitive products, and the lack of market information, which have become major obstacles to the village's economic growth, especially during the pandemic. This community service program aims to provide assistance to MSMEs in Mumbulsari through marketing training programs and the development of highly competitive products. The method used is a tiered Focus Group Discussion, at the sub-district, village, and MSME levels. The assistance program includes education on the importance of branding and technical training on using the Whatsapp Business platform and independently producing product photos by utilizing available resources. In addition, this initiative is integrated with the "Segitiga Emas" tourism program, in which Mumbulsari is positioned as a downstream tourism village. It is hoped that through this collaboration, local MSMEs can improve their production capacity, expand market access, and increase product competitiveness in wider markets. The results of this activity are expected to strengthen the local economy and position Mumbulsari Village as one of the leading destinations in the sustainable tourism ecosystem in Jember.
Pemberdayaan Masyarakat Peternak Kambing Melalui Disemenasi Feed Additive Daun Gamal di Desa Klungkung, Kabupaten Jember Soliha Hani, Evita; Ridjal, Julian Adam; Utami, Ratih Apri; Ibanah, Indah; Yulianto, Roni; Widuri, Laily Ilman; Alfarisy, Fariz Kustiawan
Jurnal Pengabdian Magister Pendidikan IPA Vol 6 No 4 (2023): Oktober-Desember 2023
Publisher : Universitas Mataram

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29303/jpmpi.v6i4.5560

Abstract

ood security is a national issue including the production of quality ruminants. The main problem in this case is the low quality of animal feed and climate change factors that feed availability is inadequate. Feed additive technology is one of solution to produce feed with high nutritional. The aim of this activity is to empower the community to downstream technology through the introduce of gamal leaf feed additive technology. The location is located in Klungkung Village, Sukorambi District, Jember Regency. The first step carried out was socialization and training on making feed additives on gamal leaves to ensure the quality and availability of additive feed. The implementation used in this acitivy is community participation and training. To find out the achievements of this socialization activity, a pre-test and post-test were made regarding farmers' understanding of the gamal leaf feed additive. The results of this community service activity show an increase in knowledge regarding gamal leaf feed additive technology from 20% to 100%. The implementation of socialization and training on making feed additives from gamal leaves went well, community participation was very good as reflected in the presence of breeders until the end of the activity in a condition of constant numbers and active discussions.
Co-Authors Agus Supriono Alfarisy, Fariz Kustiawan Ibanah, Indah Julian Adam Ridjal Julita Hasanah Laily Ilman Widuri, Laily Ilman Meidiana Purnamasari Priyadi, Yussy Faiz Aulia Ratih Apri Utami Saito, Yoko Yulianto, Roni