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All Journal Humanus: Jurnal ilmiah Ilmu-ilmu Humaniora Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris
Setianingsih, Ni Ketut Alit Ida
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Arts Humanities Languange, Linguistic, Communication & Media

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Semiotic Analysis on Verbal and Visual Signs in Cyber Safety Poster Widianti, Ni Komang; Mulyawan, I Wayan; Setianingsih, Ni Ketut Alit Ida
Apollo Project: Jurnal Ilmiah Program Studi Sastra Inggris Vol 13 No 1 (2024): Februari 2024
Publisher : Program Studi Sastra Inggris, Fakultas Ilmu Budaya, Universitas Komputer Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34010/apollo.v13i1.9733

Abstract

The title of this research is Semiotic Analysis on Verbal and Visual Signs in Cyber Safety Posters. There are two aims of this study. They were to find out the types of verbal and visual signs and describe the meaning and function of verbal and visual signs in cyber safety posters. In this study, a cyber safety poster was discussed. The poster won the golden prize in the 2013 Information Security Awareness Video & Poster Contest. The data were collected from the posters using documentative and note-taking techniques. After the data were collected, they were descriptively analysed based on the Semiotic theory proposed by Pierce (in Chandler, 2007) and the theory types of meaning and function proposed by Leech (1981). The data analysis was presented through formal and informal methods. The result of the analysis showed that verbal signs dominated the poster. Then, based on the Semiotic theory proposed by Pierce, three sign classifications were found in the data. They were 4 signs classified as Rhematic Indexical Sinsign, 2 signs were (Rhematic) Iconic Sinsign, and a sign categorised as Rhematic Symbol (ic Legisign). The result indicated that the cyber safety posters dominantly used Rhematic Indexical Sinsign, a sign based on real experience. Meanwhile, based on the theory types of meaning and function proposed by Leech (1981), the analysis showed that there were 4 conceptual and 3 connotative meanings, 4 informative and 3 directive functions. It meant that conceptual meaning and informative function were the dominant types used in the Cyber Safety poster. Keywords: Semiotics, Verbal, Visual, Sign, Poster
Negotiating Language Policy in Tourist Spaces: A Linguistic Landscape Study of Bilingual Warning Signs in Bali Parthama, I Gusti Ngurah; Giri, Ni Luh Kade Yuliani; Setianingsih, Ni Ketut Alit Ida
Humanus Vol 24, No 2 (2025)
Publisher : Pusat Kajian Humaniora FBS Universitas Negeri Padang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.24036/humanus.v24i2.133436

Abstract

The study investigates the bilingual warning signs found along Kuta and Legian beaches in Bali, Indonesia. It is within the framework of linguistic landscape (LL) analysis. The study aims to examine language policy—specifically the mandatory use of Indonesian language in public sign—interacts with the communicative needs of a globally diverse tourist population. Employing a qualitative research design, the study analyzed 33 bilingual signs through documentation and content analysis. It focuses on language positioning, institutional authorship, and semiotic features. Drawing on the theories of emplacement and indexicality by Scollon and Scollon (2003), the findings reveal a varied landscape. While some signs comply with national regulations by prioritizing Indonesian language, others, particularly those by private entities or tourism-sensitive authorities, prioritize English to accommodate international audiences. The study highlights the pragmatic tension between top-down language policies and bottom-up communicative practices in multilingual public spaces. It further illustrates that the visibility and hierarchy of languages on sign are influenced not only by legal frameworks, but also by spatial function and sociolinguistic context. These findings contribute to ongoing discussions in sociolinguistics, language policy, and semiotics. It shows bilingual public sign that serves as a site of negotiation between national identity and global communicability in tourism-driven environments.
Co-Authors Giri, Ni Luh Kade Yuliani I Gusti Ngurah Parthama I Wayan Mulyawan Indah Kurnia Putri Ni Luh Ketut Mas Indrawati Widianti, Ni Komang