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ANALISIS MANAJEMEN RANTAI PASOK BERAS DI KABUPATEN DEMAK Kurniawati, Nurul Imani; Mege, Stacia Reviany; Werdani, Riandhita Eri
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.19885

Abstract

A well-managed supply chain flow will make the product distribution up to the final consumers runs effectively and efficiently. This study aimed to analyze the rice supply chain flow in Demak Regency, Central Java Province. Using a qualitative descriptive method, the authors conducted field observations, in-depth interviews, and focus group discussions with several parties as informants. The informants consisted of farmers, merchant collectors, rice grinders, wholesalers, retailers, and the Department of Agriculture and Trade Office officers. The results showed that the rice supply chain in Demak Regency starts from farmers to traders and mills, then to the wholesalers, retailers, Indonesian Bureau of Logistics, supermarkets, and final consumers. The government can encourage and facilitate every process to create effectiveness and efficiency in the rice supply chain in Demak Regency. Keywords: distribution, rice, supply chain
PELATIHAN LANGKAH-LANGKAH MEMULAI EKSPOR UNTUK UMKM DI KABUPATEN PEKALONGAN Stacia Reviany Mege; Anafil Windriya; Maya Aresteria
ABDIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT Vol 13, No 2 (2020): AGUSTUS (2020) ABDIMAS: JURNAL PENGABDIAN KEPADA MASYARAKAT
Publisher : LPPM UNIMA

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (604.009 KB) | DOI: 10.36412/abdimas.v13i2.2273

Abstract

Indonesia’s trade deficit is one problem that government plan to overcome by several strategies including increasing exports. The contribution of Micro, Small and Medium Enterprise (MSME) also known as UMKM to total export in 2019 was approximately 14%. Despite their large contribution to overall GDP, UMKM are expected to participate more active in international trade by exporting their products. However, their perspective on internal or external barriers inhibit them to start exporting. The purpose of this community service is to empower UMKM in Pekalongan regency with knowledge about export and to help preparing them to enter international trade. Four steps were undertaken throughout the process, started by surveying and followed by deciding UMKM partner. The third and the fourth steps were preparation and training activity respectively. Upon participating in the training, the participants have shown positive attitude toward export and have gained understanding about export preparation. This community service will be held continuously.
Model Pemberdayaan dan Pengembangan Potensi Sumber Daya Lokal Berkelanjutan pada Desa Kangkung Kecamatan Mranggen Kabupaten Demak Stacia Reviany Mege; Rianditha Eri Werdani; Nurul Imani Kurniawati; Kholidin Kholidin
Jurnal Pengabdian Pada Masyarakat Vol 5 No 4 (2020)
Publisher : Universitas Mathla'ul Anwar Banten

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30653/002.202054.548

Abstract

MODEL OF EMPOWERMENT AND DEVELOPMENT OF LOCAL RESOURCE POTENTIAL IN KANGKUNG VILLAGE, MRANGGEN SUBDISTRICT, DEMAK REGENCY IN ORDER TO CONTINUOUSLY IMPROVING THE STANDARD OF LIVING OF COMMUNITIES. Kangkung Village is located in Mranggen Subdistrict, Demak Regency, Central Java and rich in natural resources and other potentials. However, the local potentials are not well utilized due to lack of funding, technology, skill, and knowledge of the communities. Some sectors such as farming or gardening have been the main source of income for most of the villagers even though the disparity between village and cities is increasing. The purpose of this community service is to empower the community to realize their potential and to take action and move together for the prosperity of all villagers. Methods used to obtain the objective were socialization and assistance. The result of the community service was the identification of problems, solutions, and potential in Kangung Village. Furthermore, the community realized that local resource potential does not rely on natural resources only but more to human resources that they are motivated to improve their potential. In conclusion, socialization and assistance are needed by the village to realize their potential and must be done continuously and the collaboration between the community and village administrators is highly necessary to improve the standard of living.
The Impact of Destination Exposure in Reality Shows on Destination Image, Familiarity, and Travel Intention Mege, Stacia Reviany; Aruan, Daniel Tumpal H
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

The increasing popularity of reality shows renders them as potential media for tourism promotion. However, there is limited research regarding the impact of destination exposure in reality shows. This study aimed to investigate the impact of destination exposure in television reality shows on destination image, familiarity, and travel intention. To test the hypotheses, a within subject experiment was conducted. A worldwide popular reality show, The Amazing Race, was used as a stimulus for the participants. The results revealed that, in general, both cognitive and affective destination im- ages were rated higher after watching the reality show. Furthermore, familiarity with the destination and travel intention to the destination increased after watching the destination in the reality show. The result of this study will be useful for destination marketing organization and the government to explore alternative promotional media and aid the promotion of tourism destination.
REVEALING PAST IDENTITY OF UPCYCLED PRODUCTS: HOW SIMPLE NARRATIVE IMPROVE PRODUCT PERCEPTION Mege, Stacia Reviany; Oematan, Grouse
ASEAN Marketing Journal
Publisher : UI Scholars Hub

Show Abstract | Download Original | Original Source | Check in Google Scholar

Abstract

Manuscript type: Research Article Research Aims: Telling a story about the past identity of a product is believed to help improve the positive perception towards the product. Certain product has gone through transformation from its past identity to new and more valuable product, known as upcycled product. This study aimed to investigate whether a simple narrative about repurposed products can generate higher perception of product biography, product appeal, felt specialness, and purchase intention of consumers. Design/methodology/approach: To test the hypotheses, a two-group between subject experiment involving 103 university students was conducted . Two upcycled products (pouch and bag) with simple narrative were used as stimulus. Research Findings: The result revealed that people who are aware of the past identity of the product perceived that the product has a story and feel more special, unique, and recognized if they use the product. Contrary to the previous research, this study found no difference in perception about product appeal and purchase intention between two groups. Theoretical Contribution/Originality: This research contribute in filling the gap of the impact of storytelling with simple narrative toward upcycled products especialy in Indonesia. Practitioner/Policy Implication: This study could provide some insights to business owners and marketers that building a story about the product or around the product can help build positive attitude toward the product and a simple or minimal narrative can function well. Research limitation/Implications: This research however has some limitations such as the variety of participants which limited to university students. Furthermore, this research did not take into account the prior knowledge and awareness of participants about repurposed products.
The Effect of Placement Exposure and Placement Prominence on Recognition, Attitude, and Travel Intention of Tourism Destination in Reality Television Show Stacia R. Mege
Journal of Business on Hospitality and Tourism Vol 1, No 1 (2015): Journal of Business on Hospitality and Tourism
Publisher : Institut Pariwisata dan Bisnis Internasional

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (45.452 KB) | DOI: 10.22334/jbhost.v1i1.20

Abstract

Previous studies of tourism have proven that inclusion of destination in movies and television serials can induce tourism. This study aims to investigate the effect of destination placement in reality television show. The author will study the interaction of exposure to destination placement and the placement prominence toward recognition, attitude, and intention to visit of participants to the destination. An experimental study using videos of Korean reality show- Running Man will be run on groups of participants. The expected results are as follows. Prominent placement will be more recognized than subtle placement. Participants who will be exposed to destination placement will have higher attitude than those who don’t. And attitude is expected to mediate effect of destination placement to intention to visit. The results expected from this research will enrich the literature of product placement from two perspectives, the product (tourism destination) and the media (reality show). The result of this study will be useful for destination marketing organization to explore alternative promotional media.    
Audio Visual Nutrition Education and Breakfast Habits in Children : Edukasi Gizi Berbasis Audio Visual dan Kebiasaan Sarapan Pada Anak Gustaf Oematan; Grouse Oematan; Stacia R Mege
Mattawang: Jurnal Pengabdian Masyarakat Vol. 4 No. 2 (2023)
Publisher : Yayasan Ahmar Cendekia Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35877/454RI.mattawang1785

Abstract

Breakfast is very important for the body. The right breakfast can provide the energy and important nutrients needed by children. The purpose of this service activity is to increase children's knowledge about nutrition and the importance of breakfast. This educational activity is carried out using audio-visual media in the form of animated videos. The results of the service showed an increase in students' knowledge before (pre test 4%) and after (post test 76.3%) educational activities were carried out. Abstrak Sarapan sangat penting bagi tubuh. Sarapan yang tepat dapat memberikan energi dan nutrisi penting yang dibutuhkan oleh anak. Tujuan kegiatan pengabdian ini adalah untuk meningkatkan pengetahuan anak mengenai gizi dan pentingnya sarapan. Kegiatan edukasi ini dilakukan menggunakan media audio visual dalam bentuk video animasi. Hasil pengabdian menunjukkan adanya peningkatan pengetahuan siswa sebelum (pre test 4%) dan setelah (post test 76,3%) kegiatan edukasi dilakukan.
DIGITALISASI UMKM PRODUK OLAHAN SUSU KEDAI SUSU COWBOY DI DESA BANYUANYAR, KECAMATAN AMPEL, KABUPATEN BOYOLALI Windriya, Anafil; Mege, Stacia Reviany; Sri Utami Handayani
J-Dinamika : Jurnal Pengabdian Masyarakat Vol 9 No 1 (2024): April
Publisher : Politeknik Negeri Jember

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25047/j-dinamika.v9i1.4326

Abstract

Usaha Mikro Kecil dan Menengah (UMKM) merupakan salah satu sektor yang berkontribusi besar dalam rangka pertumbuhan ekonomi. Salah satu UMKM yang ada di Desa Banyuanyar, Boyolali, yakni UMKM Kedai Susu Cowboy memiliki lini produk olahan susu, kopi dan juga jahe. Salah satu UMKM yang ada di Desa Banyuanyar, Boyolali, yakni UMKM Kedai Susu Cowboy memiliki lini produk olahan susu, kopi dan juga jahe. Produk yang dihasilkan cukup bervariasi namun masih terdapat sejumlah kekurangan dan kendala dalam produksi. Kegiatan pengabdian kepada masyarakat lewat Program PIM Kemdikbud Ristek ini bertujuan untuk meningkatkan performa bisnis UMKM omah cowboy khususnya dalam bidang produksi produk, peningkatan ekonomi UMKM desa Banyuanyar serta pemasaran digital sebagai wadah untuk mendukung pendidikan vokasional. Hasil kegiatan pengabdian menunjukkan adanya peningkatan pemahaman terhadap pengolahan dan inovasi produk olahan UMKM  serta peningkatan keterampilan pemasaran digital.
Enhancing English Language Proficiency in HRM: A Strategic Imperative for Logistics Efficiency Rahmawati, Yusi; Mege, Stacia Reviany
Asian Journal of Logistics Management Vol 2, No 2 (2023): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2023.20519

Abstract

Good human resource management is critical to organizational success in the frantic logistics environment. The importance of English language skills in this setting cannot be overstated. This study piece dives into the interconnected connection between human resource management and English language abilities in the logistics sector. The internationalization of trade and the spread of supply chains across borders has prompted the development of a common language for communication. English, as the international corporate lingua franca, is critical in overcoming linguistic gaps across varied logistics teams and stakeholders. This article discusses the significant impact that English proficiency has on numerous facets of logistics operations. This study looks into the critical importance of English language competency in human resource management in the logistics industry, focusing on cross-cultural communication, talent acquisition, and retention. A comprehensive analysis of the literature, case studies, and surveys within the logistics industry was conducted to assess the significance of English language skills. Our research demonstrates a significant link between English language competency and effective cross-cultural communication, which is essential for timely information exchange in logistics operations. The strategic importance of English language ability for logistics organizations is highlighted by this research. In order to enable the staff to communicate effectively and promote operational excellence, it highlights the need for ongoing investment in language training programs. The findings of this study highlight the fact that comprehending English is a strategic need in the field of global logistics, not just a desired talent.
Impact Analysis Of Covid-19 Pandemic On E-Commerce In Indonesia Business And Recovery Strategies In The Era Of New Normal Suwandi, Suwandi; Mege, Stacia Reviany; Werdani, Riandhita Eri; Kurniawati, Nurul Imani
Asian Journal of Logistics Management Vol 1, No 1 (2022): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.516 KB) | DOI: 10.14710/ajlm.2022.14297

Abstract

The purpose of the study was to analyze the impact of the covid-19 pandemic on E-commerce business in Indonesia and recovery strategies in the era of new normal. This study uses qualitative method. Collecting data using observations, interviews and focus group discussion with research subjects including E-commerce business actors, logistics practitioners and employees in shipping services companies. The result showed that the covid-19 pandemic had an impact on E-commerce businesses. There was decline in income for 85,83% of E-commerce business actors. The decline in smoothness distribution occurred in almost all province in Indonesia.