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All Journal Forum Ekonomi : Jurnal Ekonomi, Manajemen dan Akuntansi Bisma: Jurnal Bisnis dan Manajemen Asian Journal of Logistics Management
Kurniawati, Nurul Imani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Other

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Analisis pengaruh word of mouth dan citra merek terhadap keputusan pembelian produk kosmetik makeover kota semarang Kurniawati, Nurul Imani
FORUM EKONOMI Vol 22, No 2 (2020)
Publisher : Faculty of Economics and Business Mulawarman University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.29264/jfor.v22i2.7449

Abstract

Meningkatnya kesadaran wanita untuk mempercantik diri dengan penggunaan make-up, mengakibatkan laju perusahaan kosmetik di Indonesia terus bertumbuh, salah satunya kosmetik MakeOver untuk memproduksi dan menawarkan kosmetik dengan berbagai jenis produk dan harga yang bervariasi bertujuan menarik hati para konsumen khususnya konsumen wanita. Tujuan penelitian ini untuk mengetahui bagaimana word of mouth dan citra merek berpengaruh terhadap keputusan pembelian kosmetik MakeOver kota Semarang. Data diperoleh dari kuesioner dengan tipe explanatory research. Jumlah sampe 100 responden konsumen MakeOver di Semarang, dengan teknik nonprobability sampling, metode purposive sampling. Analisis data secara kualitatif dan kuantitatif menggunakan uji koefisien korelasi validitas, reliabilitas, koefisien determinasi, dan regresi yang diolah menggunakan SPSS. Hasil penelitian menunjukkan keputusan pembelian kosmetik MakeOver dipengaruhi oleh variabel word of mouth dan citra merek. Terdapat korelasi yang sangat kuat antara variabel word of mouth dan citra merek terhadap keputusan pembelian. Kenaikan atau penurunan pada variabel word of mouth dan citra merek akan mempengaruhi variabel keputusan pembelian.
ANALISIS MANAJEMEN RANTAI PASOK BERAS DI KABUPATEN DEMAK Kurniawati, Nurul Imani; Mege, Stacia Reviany; Werdani, Riandhita Eri
BISMA: Jurnal Bisnis dan Manajemen Vol 14 No 3 (2020)
Publisher : Jurusan Manajemen Fakultas Ekonomi dan Bisnis

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.19184/bisma.v14i3.19885

Abstract

A well-managed supply chain flow will make the product distribution up to the final consumers runs effectively and efficiently. This study aimed to analyze the rice supply chain flow in Demak Regency, Central Java Province. Using a qualitative descriptive method, the authors conducted field observations, in-depth interviews, and focus group discussions with several parties as informants. The informants consisted of farmers, merchant collectors, rice grinders, wholesalers, retailers, and the Department of Agriculture and Trade Office officers. The results showed that the rice supply chain in Demak Regency starts from farmers to traders and mills, then to the wholesalers, retailers, Indonesian Bureau of Logistics, supermarkets, and final consumers. The government can encourage and facilitate every process to create effectiveness and efficiency in the rice supply chain in Demak Regency. Keywords: distribution, rice, supply chain
Employee Engagement Comparative Study of Baby Boomers, x, and y Generation Workers in Transportation and Logistics Delivery service Companies Semarang Kurniawati, Nurul Imani
Asian Journal of Logistics Management Vol 1, No 1 (2022): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1076.839 KB) | DOI: 10.14710/ajlm.2022.14271

Abstract

Studies related to workers across generations have caught the attention of many researchers. For the first time in history, the company is inhabited by workers from various generations to be able to work side by side. How workers in each generation interact with and influence the organization they work for is still an interesting research gap to study. However, the studies examining employee engagement in the Baby Boomers generation, X generation and Y generation in transportation companies and logistics delivery services  are still limited. Therefore, this study aims to conduct research on the differences in employee engagement in the Baby Boomers generation, X generation and Y generation in transportation and logistics delivery service companies in Semarang. To fulfill this goal, the study was conducted on workers who were grouped by generation according to age or year of birth. To these respondents, employee engagement was measured which was then carried out a comparative test to determine the significance of differences in employee engagement in each generation. The results of the statistical tests carried out show that statistically it can be proven that workers from the Baby Boomer generation, X generation and Y generation have different employee engagement
Impact Analysis Of Covid-19 Pandemic On E-Commerce In Indonesia Business And Recovery Strategies In The Era Of New Normal Suwandi, Suwandi; Mege, Stacia Reviany; Werdani, Riandhita Eri; Kurniawati, Nurul Imani
Asian Journal of Logistics Management Vol 1, No 1 (2022): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (354.516 KB) | DOI: 10.14710/ajlm.2022.14297

Abstract

The purpose of the study was to analyze the impact of the covid-19 pandemic on E-commerce business in Indonesia and recovery strategies in the era of new normal. This study uses qualitative method. Collecting data using observations, interviews and focus group discussion with research subjects including E-commerce business actors, logistics practitioners and employees in shipping services companies. The result showed that the covid-19 pandemic had an impact on E-commerce businesses. There was decline in income for 85,83% of E-commerce business actors. The decline in smoothness distribution occurred in almost all province in Indonesia.
Analysis of Delays in Delivery of Exported Goods at Freight Forwarder PT Arindo Jaya Mandiri Semarang Anugraheni, Esti Ayu; Kurniawati, Nurul Imani
Asian Journal of Logistics Management Vol 3, No 2 (2024): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2024.24549

Abstract

PT. Arindo Jaya Mandiri is a freight forwarder company. PT. Arindo Jaya Mandiri must provide the best service to meet customer needs. However, the process of sending export goods often experiences delays so that consumers complain. This research was carried out with the aim of knowing the flow of export goods delivery and the critical points that cause delays, knowing the supporting and inhibiting factors, and knowing the Fault Tree Analysis method. The method uses a qualitative descriptive approach. The research results show that the export goods delivery flow starts from the stuffing flow to the payment flow. However, obstacles that influence such as human error, document discrepancies, natural disasters, and the fleet. The Fault Tree Analysis method is used to analyze the causes of delays in delivery of the highest priority goods, namely the fleet. The conclusion is that PT. Arindo Jaya Mandiri sends export goods without any reference so the company only carries out work according to custom. Delivery of export goods is carried out by creating Standard Operating Procedures
Optimization Of The Record Management System Using The 5S Method To Improve Performance Effectiveness and Efficiency at PT BGR Logistik Indonesia DKI Jakarta Branch Apriliani, Dita; Kurniawati, Nurul Imani
Asian Journal of Logistics Management Vol 4, No 1 (2025): Asian Journal of Logistics Management
Publisher : Universitas Diponegoro

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.14710/ajlm.2025.28183

Abstract

Inefficiencies in the record management system can delay document retrieval and reduce overall productivity. This study analyzes and aims to optimize the record management system at PT BGR Logistik Indonesia, DKI Jakarta Branch, through the implementation of the 5S method: Seiri (Sort), Seiton (Set in Order), Seiso (Shine), Seiketsu (Standardize), and Shitsuke (Sustain). The findings reveal that the current manual system hinders effective document handling, compounded by limited human resources and lack of training. Implementing 5S is expected to enhance organization, minimize waste, and improve efficiency. The study recommends digitalization, staff training, environmental improvements, provision of handling tools, and regular evaluations.
Co-Authors Anugraheni, Esti Ayu Apriliani, Dita Stacia Reviany Mege Suwandi Suwandi Werdani, Riandhita Eri