Article Per Year (5 Year)
p-Index From 2021 - 2026
0.444
P-Index
This Author published in this journals
All Journal International Journal on Food, Agriculture and Natural Resources (IJFANRES) Jurnal Manajemen Pemasaran dan Perilaku Konsumen
Pratiwi, Annisa Ayu
Unknown Affiliation
Agriculture, Biological Sciences & Forestry Decision Sciences, Operations Research & Management

Published : 2 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 2 Documents
Search

 1 
Pengaruh Citra Merek Dan Harga Terhadap Keputusan Pembelian Ulang Pratiwi, Annisa Ayu
Jurnal Manajemen Pemasaran dan Perilaku Konsumen Vol. 3 No. 2 (2024)
Publisher : Fakultas Ekonomi dan Bisnis Universitas Brawijaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21776/jmppk.2024.03.2.01

Abstract

This research was conducted to determine the effect of brand image and price on repurchasing decisions of Sarijan coffee powdered coffee products. This type of research is descriptive quantitative, namely collecting, processing, simplifying, presenting and analyzing data quantitatively (numbers) and descriptively (sentence descriptions) in order to provide a clear picture of the problem being studied. The sampling technique uses non-probability sampling and purposive sampling methods. The sample size used was 161 respondents. Data analysis uses Partial Least Square (PLS) and is assisted by SmartPLS 4.0 software. Based on the test results that (1) the brand image variable obtained a regression coefficient value of (0.603) and a significance of (0.000), (2) the price variable obtained a regression coefficient value of (0.283) and a significance of (0.000). It can be concluded that the brand image and price variables have a positive and significant effect on the repurchase variable. So to improve a positive brand image for consumers, Sarijan Coffee needs to improve and maintain product quality and be aware of the ground coffee brand Sarijan Coffee. Prices that are cheaper than competitors are one of the triggers that can influence repurchasing decisions, so reconsider the price so you don't experience losses and can compete with the market.   Abstrak Penelitian ini dilakukan untuk mengetahui pengaruh citra merek dan harga terhadap keputusan pembelian ulang produk kopi bubuk Sarijan Coffee. Jenis penelitian ini adalah deskriptif kuantitatif, yaitu mengumpulkan, mengolah, menyederhanakan, menyajikan dan menganalisis data secara kuantitatif (angka-angka) dan secara deskriptif (uraian kalimat) agar dapat memberikan gambaran yang jelas tentang masalah yang di teliti. Teknik pengambilan sampel menggunakan non-probability sampling dan metode purposive sampling. Ukuran sampel yang digunakan adalah 161 responden. Analisis data menggunakan Partial Least Square (PLS) dan dibantu oleh software SmartPLS 4.0. Berdasarkan dari hasil pengujian bahwa (1) variabel citra merek didapatkan nilai koefisien regresi sebesar (0,603) dan signifikansi sebesar (0.000), (2) variabel harga didapatkan nilai koefisien regresi sebesar (0,283) dan signifikansi sebesar (0.000). Dapat disimpulkan bahwa variabel citra merek dan harga memiliki pengaruh positif dan signifikan terhadap variabel pembelian ulang. Maka untuk meningkatkan suatu citra merek secara positif pada konsumen, Sarijan Coffee perlu meningkatkan dan mempertahankan kualitas produk dan sadar akan merek kopi bubuk Sarijan Coffee. Harga yang lebih murah dari kompetitor merupakan salah satu pemicu yang dapat mempengaruhi keputusan pembelian ulang, maka mempertimbangkan kembali akan harga agar tidak mengalami kerugian dan dapat bersaing dengan pasar.
Analysis of Work Posture in Rice Processing Unit to Reduce Risk of Musculoskeletal Disorders: A Case of Indonesia Suryaningrat, Ida Bagus Bagus; Mahardika, Nidya Shara; Rusdianto, Andrew Setiawan; Endah Hapsari, Shinta Syafrina; Pratiwi, Annisa Ayu
International Journal on Food, Agriculture and Natural Resources Vol 6, No 4 (2025): IJ-FANRES
Publisher : Food, Agriculture and Natural Resources - NETWORKS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46676/ij-fanres.v6i4.567

Abstract

This modern milling facility, called the Modern Rice Milling Plant (MRMP), operates in the field of logistics or warehousing and consists of seven production processes: raw material reception, drying process, storage (silo), milling, sorting, packaging, and stock handling. Musculoskeletal disorders (MSDs) are among the most common health problems directly associated with working conditions. This study aims to analyze workers' posture by evaluating working postures during the rice processing activities at MRMP Bulog in Jember Regency, to identify workers' Musculoskeletal Disorders (MSDs) complaints during the rice processing process at MRMP Bulog Jember, and to provide posture recommendations to reduce the risk of high-risk MSD-related injuries during rice processing activities at MRMP Bulog Jember. This research was conducted from April to June 2025. The sample consisted of 5 individuals from the raw material reception and rice transportation to the truck sections, which are part of the rice processing population. The final OWAS score at the raw material reception stage (P1 and P2) was 3, indicating that improvements must be made as soon as possible. Similarly, during the rice transportation to the distribution truck (P3, P4, and P5), the OWAS final score was also 3, meaning that improvements are urgently needed to prevent work-related accidents. Therefore, the current method and tools used during the raw material reception stage pose a high risk to workers' bodies, and immediate improvements are necessary. The recommended tool is a long, pointed iron rod used to pierce or unload wet paddy sacks. This tool is suggested to facilitate the workers in performing their tasks and to minimize the occurrence of accidents or Musculoskeletal Disorders (MSDs).
Co-Authors Endah Hapsari, Shinta Syafrina Mahardika, Nidya Shara Rusdianto, Andrew Setiawan Suryaningrat, Ida Bagus Bagus