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All Journal Journal Evaluation in Education (JEE) Jurnal Grafis
Angelika, Angelika
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Improving Vocabulary Comprehension Lower Grade Elementary Students: Lawang Sewu Semarang Game Mobile Based on the Teams Games Tournament Angelika, Angelika; Purwati, Panca Dewi
Journal Evaluation in Education (JEE) Vol 6 No 3 (2025): July
Publisher : Cahaya Ilmu Cendekia Publisher

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37251/jee.v6i3.1756

Abstract

Purpose of the study: The lack of innovation in Indonesian language learning media lowers students’ cognitive ability in interpreting vocabulary Indonesian language. This study aims to: 1) analyze learning needs; 2) describe the design of the Lawang Sewu mobile game; 3) describe its feasibility; and 4) describe its effectiveness. Methodology: This study used a research and development (R&D) method based on the Borg and Gall model. Participants were divided into small- and large-scale trial groups. One media expert and one subject expert validated the product. Data were collected through observation, interviews, and questionnaires. Effectiveness was measured using t-tests and N-Gain analysis. Main Findings: The study results revealed that needs analysis through questionnaires, interviews, and observations indicated that current learning does not utilize effective media and requires media development. The media was developed as a digital application with interactive content and visual illustrations. Validation results showed the media was highly feasible, receiving scores of 95% from media experts and 94% from material experts. The effectiveness test confirmed the alternative hypothesis (Ha), with N-Gain scores of 0.71 and 0.77, categorized as high. Novelty/Originality of this study: This research introduces the Lawang Sewu mobile game, an innovative learning media based on the Teams Games Tournament (TGT) model. Its novelty lies in using interactive digital media, rarely applied before, combined with Semarang local stories to enhance low-grade students' vocabulary interpretation in a fun, contextual, and competitive way.
PERANCANGAN MEDIA PROMOSI TAS PRELOVED PUSPITA GALLERY MENGGUNAKAN METODE INTEGRATED MARKETING COMMUNICATION Wijaya, Abdun; Mutohari, A Sobi; Angelika, Angelika; Kholilullah, Muhammad
Jurnal Grafis Vol 2, No 2 (2024): Jurnal Grafis Volume 2, Nomor 2
Publisher : Universitas Catur Insan Cendekia

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Abstract

Bisnis produk tas preloved merupakan bisnis yang cukup menjanjikan dan memiliki banyak peminat, namun untuk memenangkan persaingan di tengah pasar dan menunjang penjualan, sebuah usaha sangat membutuhkan media promosi untuk mengenalkan produknya kepada konsumen.  Dengan berbagai keunggulan yang dimiliki, Puspita Gallery belum diimbangi dengan media promosi yang memadai, hal tersebut menjadi ancaman bagi Puspita Gallery untuk bertahan di tengah ketatnya persaingan pasar saat ini. Salah satu strategi yang dapat digunakan untuk penyelesaian masalah diatas adalah dengan menggunakan metode Integrated Marketing Comunication. Metode tersebut dianggap sebagai konsep yang tepat bagi suatu usaha untuk berkomunikasi dan memperkenalkan produknya terhadap konsumen. Adapun media promosi yang akan dirancang oleh penulis antara lain : packaging produk, poster, banner, konten feed dan reels Instagram, katalog foto, voucher belanja, kartu member, kartu nama, hang tag, Instagram Ads, jasa endorsement serta sewa reklame. Media-media tersebut dapat digunakan sebagai media yang membuat ketertarikan bagi para calon konsumen, membangun brand awareness, meningkatkan engagement, memberikan informasi mengenai Puspita Gallery dan juga menjalin ikatan dengan para konsumen, sehingga diharapkan dengan itu dapat meningkatkan penjualan produk.
Co-Authors Kholilullah, Muhammad Mutohari, A Sobi Panca Dewi Purwati, Panca Wijaya, Abdun