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All Journal Jurnal Manajemen Teknologi The Asian Journal of Technology Management (AJTM)
Takeshi Arai
Tokyo University of Science, Japan
Computer Science & IT Decision Sciences, Operations Research & Management

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Journal : The Asian Journal of Technology Management (AJTM)

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Factors Affecting Customer’s Perception of Service Quality: Comparing Differences among Countries - Case study: Beauty salons in Bandung and Tokyo Nakashima, Keiko; Putro, Utomo Sarjono; Mulyono, Nur Budi; Arai, Takeshi
The Asian Journal of Technology Management (AJTM) Vol 3, No 2 (2010)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

This paper examines a holistic study of analyzing several factors affecting service quality andtheir correlation with characteristic of customers based on value and life style. Furthermore,customer’s perception of service quality can be drawn from those relationships. Exploratoryfactor analysis and quantitative analysis is employed with case study of beauty salon serviceat Bandung and Tokyo. The results indicate how the quality of services is perceived differentlyby customers who have different value and life style, and also describe significant relationshipbetween value and life style with the affecting factors of service quality.Key words : service quality, value and life style, customer perception, beauty salon.
Applying System Dynamics Approach to the Fast Fashion Supply Chain: Case Study of an SME in Indonesia Lidia, Mariany W; Arai, Takeshi; Ishigaki, Aya; Yudoko, Gatot
The Asian Journal of Technology Management (AJTM) Vol 5, No 1 (2012)
Publisher : School of Business and Management Institut Teknologi Bandung

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Abstract

The fashion industry is the biggest contributor among the 14 creative industries in Indonesia. Nowadays many apparel companies are shifting toward the vertical integration. Since speed is everything to be successful in the apparel industry, fast fashion retailers must quickly respond to the market demand. This papers aims to develop a model of the supply chain of a small and medium scale enterprise (SME) of an apparel company in Indonesia and to propose a decision support system using System Dynamics (SD) and helps the management to identify the best business strategy. Simulated scenarios can help the management to identify the most appropriate policy to be applied in the future. Case study method was used in this research where data were collected from a typical fast fashion firm in Indonesia that produces its own wares ranging from raw materials to be ready-to-wear clothes, has three stores, a warehouse and is running online sales system. We analyses the result of many simulations in a fashion company from an operational point of view and from them we derive suggestions about the future business strategy in a small and medium fashion company in Indonesia. Keywords: system dynamics, fast fashion, supply chain management, SME, Indonesia
Co-Authors Aya Ishigaki Farah Alfanur Gatot Yudoko Hidetsugu Morimoto, Hidetsugu Keiko Nakashima Mariany W Lidia Nur Budi Mulyono Santi Novani Utomo Sarjono Putro Yuki Tsuruya, Yuki