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All Journal Journal of Business Strategy and Execution Jurnal Bisnis dan Kewirausahaan (Journal of Business and Entrepreneurship) Journal of Business, Management and Social Studies Journal of Community Services: Sustainability and Empowerment
Muhril Ardiansyah
Faculty of President University, Jababeka Education Park, Jl. Ki Hajar Dewantara. Kota Jababeka, Bekasi 17550
Humanities Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Engineering Environmental Science Languange, Linguistic, Communication & Media Social Sciences Other

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ANALISIS STRATEGI BISNIS DENGAN MENGGUNAKAN PENDEKATAN METODE BALANCED SCORECARD PADA PT. XYZ Ramelan, Satria Widyatama; Sidhi, Purnomo; Ardiansyah, Muhril
Journal of Business Strategy and Execution Vol 1, No 2 (2009): Published on June 2009
Publisher : Bina Nusantara University

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Abstract

PT. XYZ established in 1986 by the idea of PT. B as the first foundry company in Indonesia and made a business partnership with PT. K who has access to the automotive spare part component technologies. To know and improve the company performance, therefore the research is held on PT.XYZ with balanced scorecard method. With the approach and result from the Balanced Scorecard method, there by, a strategic planning can be made for the company, so the company could analyze their performance with the external business condition, so the company can compete in automotive industry. The method used for this research is descriptive method with case study research. The qualitative data achieved by translating company vision and mission to be measureable and fit into the four balanced scorecard perspectives, then the quantitative data achieved by evaluating the financial ratios. For the research samples are 98 employees and 5 main customers of PT. XYZ. The result of balanced scorecard method is implemented to the SWOT analysis (Strength, Weakness, Opportunity, Threat), for strategic action. According to the SWOT analysis the company position in ST (Strength, Threat) zone, which is support the diversification strategies. The strategies might be useful by the company are concentric diversification, market penetration, and efficiency strategy. The IE matrix showed quadrant 1 for the company position, which mean that the company is in the growing position. With the applied strategies action, the company progress can be achieved and able to maintain the existence in the automotive industry.
The Role of Instagram Influencers in Affecting Purchase Decision of Generation Z Ghalib, Abie Syahrin; Ardiansyah, Muhril
Journal of Business, Management, and Social Studies Vol. 2 No. 3 (2022): Journal of Business, Management, and Social Studies
Publisher : APPS Publications

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (602.043 KB) | DOI: 10.53748/jbms.v2i3.44

Abstract

Currently, social media is an online communication tool that made a huge impact on society. It makes social media a means for companies that want to attract the attention of potential consumers by utilizing the role of social media influencers who are considered to have great power and influence in the online world. An influencer could evaluate a product that consumers would admire, encouraging them to purchase it. A social media influencer has a significant role in consumer purchase intention. Hence, it is essential to analyze a factor that might affect a customer’s purchase intention. Therefore, this paper will examine the effect of Instagram influencers on customer purchase intention for Generation Z in Jakarta, Indonesia. An online questionnaire was used to collect the data from 162 respondents who are active Instagram users, currently living in Jakarta, following at least two Instagram influencers, and have purchased a product/service reviewed by Instagram influencers at least once. The findings indicate that Instagram influencers’ expertise and trustworthiness significantly affect customer purchase intention. Therefore, marketers and entrepreneurs in all sectors need to consider and engage with Instagram influencers as a strategy to increase customer purchase intention, particularly when planning to target Gen Z in Jakarta, Indonesia. Also, it can help them evaluate the long term impact that Instagram influencers may have on their business. This study will give a deeper understanding regarding the influence of influencer’s credibility, expertise, and trustworthiness toward Gen Z’s purchase intention.
ANALYZING THE EFFECTS OF PRODUCT QUALITY, PACKAGING, PROMOTIONAL OFFER, AVAILABILITY, AND VARIETY TOWARD BRAND LOYALTY OF “MIE SEDAAP” Pangaribuan, Christian Haposan; Yandi, Muhammad; Ardiansyah, Muhril
Journal of Business And Entrepreneurship Vol. 6 No. 1 (2018): JOURNAL OF BUSINESS AND ENTREPRENEURSHIP (May 2018 Edition)
Publisher : APPS Publications

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Abstract

This research was motivated by business rivalry in instant noodle segment in Indonesia. From time to time, the business in this sector is getting tight therefore the company needs to create a new marketing strategy in order to keep the market share steady if not higher. For the past several years, most of the market shares of instant noodle business in Indonesia is led by Indomie. The objective of this study is to see which factor would affect the brand loyalty of one of Indomie’s competitors, Mie Sedaap. The purpose of this study is to analyze whether or not product quality, packaging, promotional offer, availability, and variety affecting brand loyalty. The questionnaires were distributed online to 164 college students of Sampoerna University. The data were analyzed in the form of quantitative analysis using validity test, reliability test, multicollinearity test, multiple correlation test, multiple regression test F-test and t-test. The study found out that availability and variety significantly affect the dependent variable. Keywords: brand loyalty, product quality, packaging, promotional offer, availability, variety Penelitian ini dilatarbelakangi oleh persaingan bisnis di segmen mie instan di Indonesia. Dari waktu ke waktu, bisnis di sektor ini semakin ketat sehingga perusahaan perlu membuat strategi pemasaran baru agar pangsa pasar tetap stabil jika tidak lebih tinggi. Selama beberapa tahun terakhir, sebagian besar pangsa pasar bisnis mie instan di Indonesia dipimpin oleh Indomie. Tujuan dari penelitian ini adalah untuk melihat faktor mana yang akan mempengaruhi loyalitas merek dari salah satu pesaing Indomie, Mie Sedaap. Tujuan dari penelitian ini adalah untuk menganalisis apakah kualitas produk, kemasan, penawaran promosi, ketersediaan, dan variasi mempengaruhi loyalitas merek. Kuesioner dibagikan secara online kepada 164 mahasiswa Universitas Sampoerna. Data dianalisis dalam bentuk kuantitatif menggunakan uji validitas, uji reliabilitas, uji multikolinieritas, uji korelasi ganda, uji regresi berganda F-test dan uji-t. Studi ini menemukan bahwa ketersediaan dan variasi secara signifikan mempengaruhi variabel dependen. Kata Kunci: loyalitas merek, kualitas produk, pengemasan, penawaran promosi, ketersediaan, variasi
Workshop Teknologi Digital Komunikasi di Era New Normal Tjhin, Santo; Setiawan, Iwan; Islam, Sri Susilawati; Pangaribuan, Christian Haposan; Ardiansyah, Muhril
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 01 (2021): March 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i1.167

Abstract

Pengabdian masyarakat ini dilaksanakan guna menjawab kebutuhan akan pemahaman peran komunikasi melalui digital media, dimasa pandemic Covid 19. Proses komunikasi dalam kehidupan bersosialisasi mulai mengalami hambatan disaat pandemic Covid 19 mewabah di Indonesia pada awal tahun 2020, pemerintah mewajibkan semua aktifitas dilakukan dengan menjaga jarak fisik (physical distancing), kerja dari rumah, belajar di rumah, hingga beribadah di rumah, untuk memutus penyebaran wabah virus Covid 19. Pelatihan ini diharapkan dapat memberikan pengetahuan dan memberdayakan teknologi digital dalam berkomunikasi. Metode pelaksanaan kegiatan dilakukan dengan pelatihan teoritis, dan workshop (demonstrasi), hal ini dianggap sesuai dengan target dan objek dampingan. kegiatan ini diharapkan dapat memberikan banyak manfaat , dimana pada awalnya tidak memahami menggunakan teknologi digital dalam berkomunikasi dua arah secara optimal hingga dapat memahami dan menggunakan teknologi digital dengan baik. Melalui pelatihan ini peserta diharapkan dapat menggunakan smartphone dan komputer secara optimal untuk berkomunikasi secara online dan memahami cara menggunakan aplikasi Zoom.
Pelatihan Pengolahan Data dengan Menggunakan Microsoft Excel di Sekolah Menengah Atas Bina Putera, Kecamatan Kopo, Kabupaten Serang Provinsi Banten Trino, Kirana Alya Luthfa Monaco; Perila, Sinta; Maharsi, Sri; Ardiansyah, Muhril
Journal of Community Services: Sustainability and Empowerment Vol. 1 No. 02 (2021): September 2021
Publisher : Center for Research and Community Service of Sampoerna University

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35806/jcsse.v1i2.232

Abstract

Minimnya literasi digital di kalangan siswa Sekolah Menengah Atas menyebabkan sebagian siswa lulusan Sekolah Menengah Atas kesulitan untuk menyesuaikan diri dengan lingkungan kampus dan tuntutan dunia kerja dalam hal penggunaan teknologi informasi. Pengabdian kepada masyarakat ini dilakukan di Sekolah Menengah Atas Bina Putera, Serang, Banten, dimana sekolah telah memiliki lab komputer, tetapi belum maksimal digunakan untuk membekali siswanya dengan kemampuan menggunakan aplikasi komputer. Siswa belum diperkenalkan bagaimana mengolah data dengan menggunakan Microsoft Excel. Tujuan dari pengabdian masyarakat ini adalah memberikan pelatihan kepada siswa mengenai pemanfaatan Microsoft Excel untuk membantu siswa dalam mengolah data secara efisien dan menyajikan informasi yang dibutuhkan dalam bentuk yang mudah dipahami. Penyampaian materi, latihan soal, diskusi interaktif dan test dalam pelatihan ini dilakukan secara daring melalui aplikasi Zoom. Hasil yang dicapai dari pelatihan ini adalah meningkatnya pemahaman dan kemampuan siswa Sekolah Menengah Atas Bina Putera Serang Banten dalam hal penggunaan Microsoft Excel, yang dibuktikan dengan adanya peningkatan signifikan pada hasil tes yang dilakukan.
Co-Authors Ghalib, Abie Syahrin islam, sri susilawati Iwan Setiawan Pangaribuan, Christian Haposan Perila, Sinta Purnomo Sidhi Santo Tjhin Satria Widyatama Ramelan Sri Maharsi Trino, Kirana Alya Luthfa Monaco Yandi, Muhammad