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All Journal Jurnal AUDI Jurnal Riset Ekonomi dan Akuntansi
Febrina Gerhani
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Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education

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MODEL OF SNAKE LADDER GAME AGAINST SOCIAL VALUE OF SOCIETY THROUGH SOCIAL INTERACTION IN THE COVID 19 PANDEMIC Pertiwi, Eky Prasetya; Dedy Ariyanto; Febrina Gerhani; Ianatuz Zahro
Jurnal AUDI: Jurnal Ilmiah Kajian Ilmu Anak dan Media Informasi PAUD Vol 9 No 1 (2024): Jurnal AUDI
Publisher : UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jai.v6i2.6662

Abstract

This study aimed to know whether there is an interaction between the snake and ladder game model and the community social interaction. The type this research was quantitative method and the design used is the experimental method. The research was carried out at TK Labschool Jember and TK Aisyiyah Bustanul Athfal ( ABA) Kalisat. Based on the result of the research showed that there was no interaction between the snake and ladder game model and the community social interaction. H0 is rejected and Ha is accepted if Fhitung has a significance less than 0.05 (Sig < 0.05). H0 in this study means that there was no interaction between the snake and ladder game model and social interaction with the social values of the community. The results of the analysis found that there were factors that influenced no interaction between the snake and ladder game model and social interaction on the social values of the community, including too many children playing the snake and ladder game, lack of time for children because this activity was carried out for the first time in covid 19 era. This game played after the children did not meet face to face at school and even play activities with their peers in long time period, besides that children do not understand the meaning of social values in society.
Pengaruh Host Live Streaming terhadap Pembelian Spontan dengan Diskon sebagai Variabel Moderasi di Kalangan Remaja Desa Ajung Kecamatan Kalisat Kabupaten Jember Wardinatus Salsabila; Sri Redjeki; Febrina Gerhani
Jurnal Riset Ekonomi dan Akuntansi Vol. 4 No. 2 (2026): JURNAL RISET EKONOMI DAN AKUNTANSI
Publisher : Institut Teknologi dan Bisnis (ITB) Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.54066/jrea-itb.v4i1.4209

Abstract

This study aims to analyze: (1) the effect of live streaming hosts on impulse buying; (2) the effect of discounts on impulse buying; and (3) the moderating role of discounts in the relationship between live streaming hosts and impulse buying among adolescent TikTok Shop users in Ajung Village. This research employed a quantitative approach with a causal associative design. The study population consisted of 1,247 adolescents aged 17–24 years in Ajung Village who actively use TikTok Shop. A sample of 110 respondents was selected using a purposive sampling technique. Data were collected through a questionnaire measured on a 4-point Likert scale. The data were analyzed using Moderated Regression Analysis (MRA). The results indicate that: (1) live streaming hosts have a positive and significant effect on impulse buying (β = 0.456; p = 0.000); (2) discounts have a positive and significant effect on impulse buying (β = 0.378; p = 0.000); and (3) discounts negatively moderate the effect of live streaming hosts on impulse buying (β = -0.017; p = 0.036), meaning that discounts weaken the relationship between live streaming hosts and impulse buying. These findings suggest that substantial discounts shift consumers’ shopping motivation from hedonic to utilitarian. Therefore, adolescents are encouraged to be more critical in their purchasing decisions, businesses should consider implementing moderate discount strategies, and future researchers are recommended to examine mediating variables such as positive emotions.
Co-Authors Dedy Ariyanto Eky Prasetya Pertiwi Ianatuz Zahro Sri Redjeki Wardinatus Salsabila