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All Journal Jurnal AUDI Jurnal Ilmu Sosial dan Humaniora Menulis: Jurnal Penelitian Nusantara
Febrina Gerhani
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MODEL OF SNAKE LADDER GAME AGAINST SOCIAL VALUE OF SOCIETY THROUGH SOCIAL INTERACTION IN THE COVID 19 PANDEMIC Pertiwi, Eky Prasetya; Dedy Ariyanto; Febrina Gerhani; Ianatuz Zahro
Jurnal AUDI: Jurnal Ilmiah Kajian Ilmu Anak dan Media Informasi PAUD Vol 9 No 1 (2024): Jurnal AUDI
Publisher : UNIVERSITAS SLAMET RIYADI

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.33061/jai.v6i2.6662

Abstract

This study aimed to know whether there is an interaction between the snake and ladder game model and the community social interaction. The type this research was quantitative method and the design used is the experimental method. The research was carried out at TK Labschool Jember and TK Aisyiyah Bustanul Athfal ( ABA) Kalisat. Based on the result of the research showed that there was no interaction between the snake and ladder game model and the community social interaction. H0 is rejected and Ha is accepted if Fhitung has a significance less than 0.05 (Sig < 0.05). H0 in this study means that there was no interaction between the snake and ladder game model and social interaction with the social values of the community. The results of the analysis found that there were factors that influenced no interaction between the snake and ladder game model and social interaction on the social values of the community, including too many children playing the snake and ladder game, lack of time for children because this activity was carried out for the first time in covid 19 era. This game played after the children did not meet face to face at school and even play activities with their peers in long time period, besides that children do not understand the meaning of social values in society.
Pengaruh Customer Review Dan Harga Terhadap Keputusan Pembelian Pada Gen Z Pengguna Tiktok Shop Di Kecamatan Sumberjambe Kabupaten Jember Mohammad Fauzen; Pudhak Prasetiyorini; Febrina Gerhani
Menulis: Jurnal Penelitian Nusantara Vol. 2 No. 2 (2026): Menulis - Februari
Publisher : PT. Padang Tekno Corp

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59435/menulis.v2i2.1058

Abstract

Saat ini adanya pergeseran antara sosial media dan e-commerce yang menggabungkan sosial media dan e-commerce. Seiring perkembangan zaman gaya hidup semakin berubah. Hadirnya TikTok Shop banyak menawarkan berbagai kemudahan, tetapi terdapat kesenjangan antara harapan dan kenyataan yang dihadapi oleh pelanggan karena banyak pengguna Gen Z merasa ragu dengan banyaknya pilihan produk, sehingga ragu untuk menentukan barang yang mempunyai kualitas bagus. Sementara itu banyak review tidak bisa dipercaya dan harga yang ditawarkan membuat pelanggan merasa ragu. Tujuan pengkajian ini untuk mengetahui adanya pengaruh Customer Review dan Harga terhadap keputusan pembelian Gen Z di Kecamatan Sumberjambe. Kabupaten Jember. Untuk Responden sebanyak 96. Penelitian ini menerapkan pendekatan penelitian kuantitatif. Untuk pengolahan data analisis statistik memanfaatkan SPSS 25. Hasil penelitian mengindikasian bahwa Customer Review secara parsial berpengaruh signifikan terhadap Keputusan Pembelian dan Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian. Sementara Customer Review dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian pada Gen Z pengguna TikTok Shop di Kecamatan Sumberjambe, Kabupaten Jember.
Efek Harga dan Kualitas Layanan terhadap Loyalitas Pelanggan di Dira Balung Muhammad Wafi Hidayatullah; Pudhak Prasetiyorini; Febrina Gerhani
SOSMANIORA: Jurnal Ilmu Sosial dan Humaniora Vol. 5 No. 1 (2026): Maret 2026
Publisher : Yayasan Literasi Sains Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55123/sosmaniora.v5i1.6606

Abstract

This study aims to analyze the partial and simultaneous effects of price and service quality on customer loyalty at Dira Balung, a family tourism destination located in Jember, Indonesia. The research is motivated by the growing competition in the tourism sector, where price perception and service quality are critical in shaping customer loyalty. A quantitative approach was employed, with data collected through structured questionnaires distributed to 94 respondents selected using purposive sampling. The data were analyzed using multiple linear regression to examine the relationships among the variables. The findings reveal that both price and service quality significantly influence customer loyalty, with service quality demonstrating a more dominant effect. Fair and reasonable pricing enhances customer trust and repeat visit intention, while service quality dimensions such as reliability, responsiveness, assurance, and empathy play a major role in sustaining customer satisfaction. Simultaneously, the interaction between price and service quality creates a synergistic effect that strengthens overall loyalty. The practical implications of this study emphasize the necessity for Dira Balung’s management to consistently integrate competitive pricing strategies with high-quality service standards to foster long-term customer relationships and ensure sustainable business growth. These results provide valuable insights for tourism managers in developing customer retention strategies in similar service-based industries.
Co-Authors Dedy Ariyanto Eky Prasetya Pertiwi Ianatuz Zahro Mohammad Fauzen Muhammad Wafi Hidayatullah Prasetiyorini, Pudhak