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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha SABDAMAS Jurnal Bakti Masyarakat Indonesia Journal of Innovation and Community Engagement Jurnal Abdimas Bina Bangsa Room of Civil Society Development Fokus Abdimas Room of Civil Social Development Jurnal Manajemen Maranatha
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Fokus Ekonomi

 1 
STUDI TENTANG DETERMINAN ACTUAL PURCHASE BEHAVIOR PADA RESTORAN: PENGUJIAN ATAS PERCEIVED FOOD QUALITY, PERCEIVED PRICE, DAN RESTAURANT TRUST Ari Setiyaningrum; Lina Salim
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 16, No 2: Desember 2021
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.16.2.372 - 394

Abstract

This study aims to examine a model of the determinants of actual purchase behavior in the context of the restaurant industry. This research specifically examines whether perceived food quality and perceived price have a direct or indirect effect on actual purchase behavior through restaurant trust as a mediating variable in the context of the restaurant industry. Data collection was carried out using an online survey involving 295 respondents who had read online reviews about the restaurants they would visit on the Zomato, Gokuliner, Food Advisor, and Trip Advisor applications. Research data were analyzed using PLS-SEM with smartPLS software. The results of the study found that perceived food quality and perceived price had a direct influence on actual purchase behavior. The study also found that perceived food quality and perceived price have a positive effect on restaurant trust. The results of the mediation test found that restaurant trust was proven to mediate the effect of perceived food quality on actual purchase behavior, but restaurant trust was not proven to mediate the effect of perceived price on actual purchase behavior.
APAKAH DIMENSI BRAND EQUITY MEMEDIASI PENGARUH SOURCE CREDIBLE ONLINE REVIEWS TERHADAP PURCHASE INTENTION? STUDI EMPIRIS PADA PRODUK SMARTPHONE SAMSUNG DI KALANGAN GENERASI MILENIAL Dwi Ardhana Widodo; Ari Setiyaningrum
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 1: Juni 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.1.235 - 261

Abstract

This study aims to examine whether the dimensions of brand equity which include brand awareness, perceived value, brand personality, organizational association, and perceived quality can mediate the effect of source credible online reviews on the purchase intention of the millennial generation on Samsung smartphone products. The research was conducted through an online survey by distributing online questionnaires to 211 millennial generation respondents in Jabodetabek. Sampling was done by purposive sampling method. The model was tested using the SEM-PLS analysis tool with the smartPLS statistical software. The findings of this study indicate that brand awareness, brand personality, and perceived value are proven to mediate the effect of source credible online reviews on purchase intention. Organizational association and perceived quality are not proven to mediate the effect of source credible online reviews on purchase intention in this study
DRIVING FACTORS OF WOMEN BUSINESS PERFORMANCE IN CREATIVE ECONOMIC INDUSTRY Lina Salim; Ari Setiyaningrum
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 17, No 2: Desember 2022
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.17.2.444 - 462

Abstract

This study aims to examine the driving factors of business performance managed by women entrepreneurs in the creative economy industry. The study was conducted by collecting primary data through the distribution of questionnaires to 185 women entrepreneurs in the DKI Jakarta area. Sampling method using non-probability sampling with purposive sampling technique. The research data were analyzed using descriptive statistical analysis and multiple linear regression analysis. The results of the study indicated that the strongest driving factor of business performance managed by women entrepreneurs is the business environment followed by socio-cultural, training and development, motivation, and networking. The financial factor is the only factor that does not drive the business performance of women entrepreneur.
THE DRIVING FACTORS OF CUSTOMER LOYALTY: STUDY ON B2B CUSTOMERS Eva Kuniasih; Ari Setiyaningrum
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 18, No 1: Juni 2023
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.18.1.129-150

Abstract

This study aims to examine the factors that determine customer loyalty to business customers. In particular, this study examines the effect of service quality and product quality on customer loyalty directly and indirectly through customer satisfaction mediation. Primary data collection was carried out by surveying through the distribution of questionnaires to 50 companies at oil and gas industry in Indonesia. Sampling was done by purposive sampling technique. The results of hypothesis testing with SEM-PLS indicated that service quality and product quality have a direct effect on customer loyalty. The results of the indirect effect test prove that customer satisfaction partially mediates the effect of service quality and product quality on customer loyalty.
FIRM CREATED VERSUS USER GENERATED: WHICH DRIVES CONSUMER PURCHASE INTENTION ON SNACK BAR PRODUCTS? Whanarahardja, Ingrid; Setiyaningrum, Ari
Fokus Ekonomi : Jurnal Ilmiah Ekonomi Vol 19, No 2: December 2024
Publisher : STIE Pelita Nusantara Semarang

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/fe.19.2.191-207

Abstract

This study aims to examine the influence of firm created social media communication and user generated social media communication on purchase intention directly and indirectly through the mediation of brand awareness and brand passion. The research model was tested on Fitbar brand snack bar products. Primary data was obtained through a survey of 150 respondents. Sampling was carried out with a nonprobability-purposive sampling approach. The results of the hypothesis test using SEM-PLS indicated that firm created social media communication and user generated social media communication had no direct effect on purchase intention. Firm created social media communication was found to influence brand awareness, while user generated social media communication had no effect on brand awareness. Firm created social media communication and user generated social media communication were found to influence brand passion. Brand awareness was found to have no effect on purchase intention, while brand passion influenced purchase intention. The results of the mediation test prove that brand awareness does not mediate the influence of firm created social media communication and user generated social media communication on purchase intention, while brand passion is able to mediate the influence of firm created social media communication and user generated social media communication on purchase intention.
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Dellarianti, Rahma Denny Jean Cross Sihombing Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari, Diana Dimas Catur Winson Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Hannyanto, Gabriela Sabina Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Pangestu, Ajie Bayu Parlin Purba Parman, Celline Tabitha Pascoal Augusto De Carvalho Pinto Rahmawati, Rahmawati Ramawati, Yussi Rivan Riawan Salim, Lina Sri Hapsari Wijayanti Steffanie Yu The, Karren Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati