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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha SABDAMAS Jurnal Bakti Masyarakat Indonesia Journal of Innovation and Community Engagement Jurnal Abdimas Bina Bangsa Room of Civil Society Development Fokus Abdimas Room of Civil Social Development Jurnal Manajemen Maranatha
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : Prosiding Working Papers Series In Management

 1 
STUDI MENGENAI EXPERIENTIAL MARKETING DAN PENGARUHNYA TERHADAP EXPERIENTIAL VALUE DAN CUSTOMER SATISFACTION PADA MAXX COFFEE Anthony Sadeli; Ari Setiyaningrum
Prosiding Working Papers Series In Management Vol 10, No 1 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (410.95 KB)

Abstract

This research aims to analyze the effect of experiential marketing dimensions namely sense perception, feel perception and think perception on experiential value as well as customer satisfaction of Maxx Coffee’s consumers. The sampling method that used in this research is non-probability sampling using the convenience sampling technique. 120 consumers of Maxx Coffee participated as the respondents. Multiple regression analysis with SPSS 23 software used in this research to analyze the data. This research indicated that sense perception have no significant effect on experiential value while feel perception and think perception have a significant effect on experiential value. This research also indicated that sense perception, feel perception and think perception have a significant effect on customer satisfaction.Keywords : sense perception, feel perception, think perception, experiential value, customer satisfaction
STUDI MENGENAI PENGARUH SELF EXPRESSIVE, HEDONIC PRODUCT, BRAND TRUST, DAN BRAND ENGAGEMENT TERHADAP BRAND LOVE PADA PRODUK SMARTPHONE SAMSUNG Rivan Riawan; Ari Setiyaningrum
Prosiding Working Papers Series In Management Vol 10, No 2 (2018): Prosiding Working Papers Series In Management
Publisher : Prosiding Working Papers Series In Management

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Abstract

This research aims to analyze the effect of self expressive, hedonic product, brand trust and brand engagement toward brand love on Samsung Smartphone product. This research used 120  respondents in Jakarta. Nonprobability samping with purposive sampling technique used in this research to recruit the sample. The data is analyzed by using multiple linear regression analysis with IBM SPSS Statistics 22 program for windows. The results of this research indicated that hedonic product, brand trust and brand engagement have positive effect toward brand love, whereas self expressive has no significant effect toward brand love. Keywords : Self Expressive, Hedonic Product, Brand Trust, Brand Engagement, Brand Love.
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Dellarianti, Rahma Denny Jean Cross Sihombing Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari, Diana Dimas Catur Winson Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Hannyanto, Gabriela Sabina Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Pangestu, Ajie Bayu Parlin Purba Parman, Celline Tabitha Pascoal Augusto De Carvalho Pinto Rahmawati, Rahmawati Ramawati, Yussi Rivan Riawan Salim, Lina Sri Hapsari Wijayanti Steffanie Yu The, Karren Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati