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All Journal MATRIK: JURNAL MANAJEMEN, STRATEGI BISNIS, DAN KEWIRAUSAHAAN Jurnal Ekonomi, Bisnis dan Kewirausahaan (JEBIK) Avatara Jurnal Manajemen dan Bisnis Sriwijaya Journal of Business Strategy and Execution MIX : Jurnal Ilmiah Manajemen Benefit: Jurnal Manajemen dan Bisnis Ekonomi Bisnis AdBispreneur Jurnal Manajemen Indonesia JURNAL AKUNTANSI, EKONOMI dan MANAJEMEN BISNIS Fokus Ekonomi SELAPARANG: Jurnal Pengabdian Masyarakat Berkemajuan Prosiding Working Papers Series In Management MABIS: Manajemen dan Bisnis Jurnal Riset Manajemen Sekolah Tinggi Ilmu Ekonomi Widya Wiwaha Program Magister Manajemen Kajian Bisnis STIE Widya Wiwaha SABDAMAS Jurnal Abdi Insani Jurnal Bakti Masyarakat Indonesia Jurnal Abdimas Bina Bangsa Room of Civil Society Development Fokus Abdimas Room of Civil Social Development Jurnal Manajemen Maranatha Journal of Innovation and Community Engagement
Ari Setiyaningrum
Universitas Katolik Indonesia Atma Jaya
Agriculture, Biological Sciences & Forestry Arts Humanities Civil Engineering, Building, Construction & Architecture Computer Science & IT Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Environmental Science Health Professions Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Mathematics Medicine & Pharmacology Nursing Public Health Social Sciences Other

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Journal : fokus abdimas

 1 
PENINGKATAN KAPASITAS PERANCANGAN STRATEGI PEMASARAN MINUMAN JAHE MERAH INSTAN BAGI UMKM KOMUNITAS ANGGREK KOSAMBI JAKARTA Setiyaningrum, Ari; Salim, Lina
Fokus ABDIMAS Vol 1, No 2: APRIL 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.1.2.59-66

Abstract

Making instant red ginger drink products become the potential business to develop during the Covid-19 pandemic. Instant red ginger drink is believed can increase the body's immunity against various viruses and diseases so that many people buy and consume it regularly. Komunitas Anggrek Kosambi Jakarta is a community service partner who has started instant red ginger drinks business since the Covid-19 pandemic. But they are facing problems and obstacles regarding instant red ginger drink’s marketing. Partners' lack of knowledge and understanding of product marketing become the reason that instant red ginger drink sells poorly in the market. This community service (PkM) aims to assist partners in overcoming marketing problems through training and mentoring activities to increase partner’s capacity in designing the marketing strategies and the marketing mix of instant red ginger. The approach used in this PkM is community-based research with methods of providing counseling, practice, and mentoring to 40 community members. The pretest and posttest analysis results show that there is an increase in partners' knowledge and understanding in designing marketing strategies and the marketing mix of instant red ginger drink products between before and after participating in training and mentoring activities. The economic impact resulting from this PkM activity is that participants can design marketing strategies and marketing mixes that are suitable for instant red ginger drink so that they can be sold. PkM partners have additional income generated from the sale of instant red ginger and indirectly also improve the family economy.Keywords: covid-19 pandemic, instant red ginger drink, marketing mix, marketing strategy.
PEMBEKALAN PENGETAHUAN TENTANG MOTIVASI BELAJAR DARING, MANAJEMEN WAKTU, DAN MANAJEMEN UANG SAKU BAGI SISWA SMP DAN SMA KRISTEN KALAM KUDUS Setiyaningrum, Ari; Salim, Lina; Utami, Novia
Fokus ABDIMAS Vol 2, No 2: OKTOBER 2023
Publisher : STIE Pelita Nusantara

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.34152/abdimas.2.2.134-140

Abstract

The covid-19 pandemic has had an impact on almost all sectors, including education. School activities must be carried out online through distance learning. The problem faced by Kalam Kudus Christian Middle School and High School students as service partners during the Covid-19 pandemic is the decline in motivation to learn due to boredom and boredom with the routine of attending online school, students/students have so far not been able to manage their time well. more effective and unable to manage pocket money more wisely. The aim of carrying out this community service is to motivate students to study, especially online, increase students' knowledge about the importance of time management and pocket money management and their application in everyday life. Community service activities were carried out in the form of online training and involved 180 students of Kalam Kudus Christian Middle School and 133 students of Kalam Kudus Christian High School. The results of this community service activity concluded that this knowledge provision and training activity regarding online learning motivation, time management, and pocket money management was proven to be able to increase the knowledge and understanding of Kalam Kudus Christian Middle School and High School students. Keywords: learning motivation, pocket money management, pandemic covid-19, time management, students
Co-Authors Ajie Bayu Pangestu Anna Adventa Mariasih Anna Rosaria Firdhiani Anthony Sadeli Aristo Surya Astra, Vitorio Celline Tabitha Parman Dellarianti, Rahma Denny Jean Cross Sihombing Denny Jean Cross Sihombing Denny Jean Cross Sihombing Diana Lestari Diana Lestari, Diana Dimas Catur Winson Dimas Catur Winson Dwi Ardhana Widodo Endang Sulistyaningsih Eva Kuniasih Gabriela Sabina Hannyanto Hannyanto, Gabriela Sabina Hapsari Wijayanti, Sri Herlin Hidayat Herlin Hidayat Hidayat, Herlin Karren The Limanjaya, Stella Lina Salim Loh Wenny Setiawati Lusya Anggraeny Manurung Lusya Anggraeny Manurung Mandy, Maryjeane Manurung, Lusya Anggraeny Margie Sabina Ranti Michael Kanisius Natalie, Nicole Parlin Purba Parman, Celline Tabitha Pascoal Augusto De Carvalho Pinto Rahmawati Rahmawati Rahmawati, Rahmawati Ramawati, Yussi Rivan Riawan Salim, Lina Saraun, Ferina Maria Arne Sri Hapsari Wijayanti Steffanie Yu The, Karren Utami, Novia Utami, Novia Whanarahardja, Ingrid Wijaya, Angel Pho Winson, Dimas Catur Yussi Ramawati Yussi Ramawati