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All Journal Jurnal Suluh Pendidikan UPI YPTK Journal of Business and Economics Jurnal Pemberdayaan Masyarakat Indonesia (JPMI) Jurnal Pengabdian Masyarakat Bestari (JPMB) Journal Of Science Education And Management Business
Clarissa, Cindy
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Industrial & Manufacturing Engineering Languange, Linguistic, Communication & Media Mathematics Physics Social Sciences Other

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Pengaruh Pandemi Terhadap Penjualan UMKM Sektor Makanan dan Minuman di Kota Depok Tjia, Eva Christine; Lim, Arjuna; Clarissa, Cindy; Denali, Grace Laura; Leonard, Jason; Gabrielle, Joan; Driantama, Micco; Andersson, Nicholas; H. Kahfi, Iwan
Journal Pemberdayaan Masyarakat Indonesia Vol 3 No 1 (2021): Jurnal Pemberdayaan Masyarakat Indonesia (JPMI)
Publisher : Pusat Pengabdian kepada Masyarakat (PPKM) Universitas Prasetiya Mulya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (1416.733 KB) | DOI: 10.21632/jpmi.3.1.102-119

Abstract

Jurnal ini ditulis dengan tujuan untuk menganalisis pengaruh pandemi terhadap penjualan UMKM sektor makanan dan minuman di Depok. Pandemi COVID-19 yang datang menyerang seluruh dunia termasuk Indonesia sangatlah berdampak terhadap kegiatan perekonomian. Tidak sedikit bisnis yang terpaksa harus ditutup pada masa pandemi ini akibat kurangnya pengetahuan bagaimana cara untuk dapat bertahan dalam situasi pandemi seperti sekarang. Jurnal disusun dengan cara melakukan wawancara dengan UMKM yang berada di depok sehingga harapannya dengan adanya jurnal ini, antar UMKM dapat belajar dari pengalaman satu sama lain dan bangkit kembali di pasar baik dengan cara melakukan strategi-strategi pemasaran yang benar maupun memanfaatkan teknologi yang ada untuk meningkatkan kembali minat beli masyarakat. Berdasarkan hasil wawancara yang sudah dilakukan dapat diketahui bahwa pandemi COVID-19 sempat menyebabkan penurunan pada penjualan di sektor makanan pada 2-4 bulan pertama pandemi namun karena UMKM cepat melakukan adaptasi, penjualan sektor makanan di Kota Depok dapat kembali normal setelah empat bulan.
The Role of CRM-Based Information Systems and Service Quality in Enhancing Customer Loyalty of MSMEs in Padang Clarissa, Cindy; Veri, Jhon
UPI YPTK Journal of Business and Economics Vol. 10 No. 2 (2025): May 2025
Publisher : Lembaga Penelitian dan Pengabdian Kepada Masyarakat Universitas Putra Indonesia YPTK

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.35134/jbe.v10i2.304

Abstract

The study aims to discover the influence of CRM-based information systems and service quality on MSMEs' customer loyalty in Padang City. The unit of analysis is Micro, Small, and Medium Enterprises (MSMEs) in Padang City. The study utilised primary data obtained through the questionnaire. Sampling technique by using quota sampling. 120 questionnaires from MSMEs were returned as a final sample. Data were analysed using multiple regression analysis performed by SPSS software. The result shows that CRM-based information systems significantly influenced customer loyalty in Padang City. Service quality significantly influenced customer loyalty in Padang City. The findings of this study have several important implications; MSMEs should invest in and adopt digital CRM solutions to improve customer interactions, data management, and personalised services, ultimately leading to increased customer retention. MSMEs should improve their service standards continuously. Enhancing responsiveness, reliability, and customer engagement can help build stronger customer relationships and trust.
Synergistic Role of the Church in Social Action: a Case Study of GBI Jemaat Asia Afrika's Community Service Initiatives Sasono, Rakhmad Widodo Dwi; Omega, Yuda Putra; Clarissa, Cindy; Herman, Samuel; Hermanto, Yanto Paulus
Jurnal Pengabdian Masyarakat Bestari Vol. 3 No. 5 (2024): May 2024
Publisher : PT FORMOSA CENDEKIA GLOBAL

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.55927/jpmb.v3i5.9368

Abstract

This community service explores the synergistic role of GBI Jemaat Asia Afrika in society, highlighting its social action initiatives. The method involves surveying target institutions, accurately assessing needs, and announcing plans during church services. Contributions are collected and distributed accordingly. This decade-long initiative targets residents of elderly homes, orphanages, and rehabilitation centers. Success indicators include meeting specific needs and receiving acknowledgment from institution managers. Post-action evaluations ensure continuous improvement. Consistent implementation of these activities demonstrates the church's ability to synergistically fulfill its mission of living, faithfulness, and service, providing meaningful support to the less fortunate and enhancing their sustainability.
Gender Language Differences Founded in RANS Entertainment Podcast Asya, Shafira; Fanisa, Naza; Clarissa, Cindy; Rangkuti, Rahmadsyah
Jurnal Suluh Pendidikan Vol 11 No 2 (2023): September 2023
Publisher : Fakultas Keguruan dan Ilmu Pendidikan, Universitas HKBP Nommensen

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.36655/jsp.v11i2.1164

Abstract

This research mainly to identify language contrast used by male and female on Raffi Ahmad and Nagita Slavina podcast video in RANS entertainment youtube channel. The theory used in this research is the differences between male and female language use in the form of six contrasts by Deborah Tannen (1990). The research method used is qualitative method. The results showed that the way of male speaking, the writers get 7 status, 1 independency, 2 advice, 1 information, 1 orders, and 9 conflict. On the other hand, for the way of female speaking, the writers get 1 support, 1 understanding, 4 feelings, 1 proposal, and 3 compromise. The writers didn’t get intimacy from female in this podcast video between Raffi and Nagita.
Struktur Modal, Kinerja Keuangan dan Nilai Perusahaan dengan Moderasi Kebijakan Dividen pada Perusahaan Manufaktur BEI Clarissa, Cindy; Elfiswandi; Pratiwi, Hanna
Journal of Science Education and Management Business Vol. 4 No. 3 (2025): JOSEMB (Journal Of Science Education And Management Business)
Publisher : Riset Sinergi Indonesia

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62357/joseamb.v4i3.748

Abstract

Penelitian ini bertujuan untuk menganalisis pengaruh struktur modal, kinerja keuangan, dan likuiditas terhadap nilai perusahaan dengan kebijakan dividen sebagai variabel moderating pada perusahaan manufaktur yang terdaftar di Bursa Efek Indonesia (BEI). Nilai perusahaan menjadi indikator penting bagi investor karena mencerminkan prospek perusahaan di masa depan, yang dipengaruhi oleh keputusan pendanaan, kemampuan menghasilkan laba, dan kebijakan pembagian dividen. Penelitian ini menggunakan metode kuantitatif dengan pendekatan regresi data panel dan Moderated Regression Analysis (MRA). Populasi penelitian mencakup perusahaan manufaktur yang terdaftar di BEI periode 2020–2024, dengan pemilihan sampel menggunakan metode purposive sampling. Variabel independen yang diuji adalah struktur modal (DER), kinerja keuangan (ROA), dan likuiditas (CR), sedangkan variabel dependen adalah nilai perusahaan (PBV) dan kebijakan dividen (DPR) sebagai variabel moderating. Hasil penelitian menunjukkan bahwa struktur modal dan kinerja keuangan berpengaruh positif signifikan terhadap nilai perusahaan, sedangkan likuiditas berpengaruh negatif namun tidak signifikan. Selain itu, kebijakan dividen terbukti mampu memoderasi pengaruh struktur modal terhadap nilai perusahaan, tetapi tidak memoderasi pengaruh kinerja keuangan dan likuiditas. Temuan ini menegaskan pentingnya pengelolaan struktur modal yang optimal dan kebijakan dividen yang tepat dalam meningkatkan nilai perusahaan.
Co-Authors Andersson, Nicholas Asya, Shafira Denali, Grace Laura Driantama, Micco Elfiswandi Fanisa, Naza Gabrielle, Joan Hanna Pratiwi, Hanna Herman, Samuel Hermanto, Yanto Paulus Iwan Hermawan Kahfi Leonard, Jason Lim, Arjuna Omega, Yuda Putra Rangkuti, Rahmadsyah Sasono, Rakhmad Widodo Dwi Tjia, Eva Christine Veri, Jhon