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All Journal Neo-Bis Prosiding Konferensi Nasional PKM-CSR Akuntansi'45 EKONOMIKA45

Fitra Mardiana

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Author-ID : 2321736

Humanities Control & Systems Engineering Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science Nursing Public Health Social Sciences

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QUALITY SERVICE, TRUST, SATISFACTION, IMAGE COMPANY AND CUSTOMER LOYALTY: THE EFFECT OF ORAL INFORMATION ON BANK CUSTOMERS IN SURABAYA Fitra Mardiana; Trisa Indrawati
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 3 No. 1 (2015): Desember: Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Verbal informationcanbe one of thecapital towin the competition. Wordof mouthis astatement (personal ornon-personal) delivered by someone other than the organization (service provider) to the customer. customerloyaltycan becreated if thefirstbankto beable toprovideexcellentquality of serviceandsatisfactionto its customers. The product qualityof both goods andserviceswill contributegreatly tocustomer satisfaction, market share, and return on investment (return on investment) companies through cost reduction, improved productivity and customer satisfaction. This study to determine: a) Is there a significant positive effect of service quality on customer satisfaction?, B) Is there a significant positive effect on customer loyalty customer confidence?. C) Is there a significant positive effect on customer loyalty customer satisfaction?, d) Is there a significant positive effect on customer loyalty bank's image?. e) Is there a significant positive influence on customer loyalty verbal information? This study uses the theory of the service quality , corporate image , customer satisfaction , customer trust , customer loyalty and word of mouth marketing strategy .The method used is quantitative research . The method of selecting the sample using the method of selecting a random sample ( randomly sampling ) , while the technical implementation is accidental . This research was carried out on state-owned bank in Surabaya BNI , BRI , Bank Mandiri and BTN . The number of samples in this study 113 data collection techniques and procedures with questionnaires , interviews and literature study . While this type of data used is quantitative data . Test Validity and Reliability Research Tool application using the Statistical Program for Social Science ( SPSS ) 19.0 for Windows . Instrument reliability using Cronbach alpha coefficient . Based on test validity indicators for all the questions are valid as indicated r count for each indicator to the positive variables and greater than 0.3 . Meanwhile, for Cronbach alpha reliability shows all the indicators value is more than 0.6 so that it can be said that the instrument is reliable . However, customer satisfaction has a positive significant effect on the quality of service , customer loyalty significantly positive effect on customer satisfaction , and verbal information significantly positive effect on customer loyalty

ANALISIS FAKTOR-FAKTOR YANG MEMPENGARUHI KINERJA PEGAWAI (Studi Pada Kantor Sekretariat DPRD Kabupaten Manggarai) Rafael Nanggur; Fatimah Riswati; Fitra Mardiana
EKONOMIKA45 : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 8 No. 2 (2021): Juni : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Respondents of this study were 35 DPRD employees (as population) and 35 people were taken as the research sample; the sampling method using total sampling. This type of research is explanatory research, using a quantitative approach, data analysis tools using SPSS. The research objectives are: 1) To determine the effect simultaneously on the level of work ability, motivation and level of education on the performance of the secretariat staff of DPRD Manggarai Regency. 2) To determine the effect partially simultaneously on the level of work ability, motivation and level of education on the performance of the secretariat staff of DPRD Manggarai Regency. The results showed that : 1) Simultaneously, the level of work ability, motivation and education level had a positive and significant effect on the performance of the Manggarai Regency DPRD secretariat employees, as evidenced by the calculated F value that was owned was 4.439 with a significant level of 0.02 ( less than 0.05). 2) Partially, the level of work ability, motivation and level of education have a positive and significant effect on the performance of the secretariat staff of the Manggarai Regency DPRD, as evidenced by the t value of each independent variable, namely: the level of work ability has a t value of 1.019 with the level of a significance of 0.001 (less than 0.05); work motivation has a t value of 1.069 with a significance level of 0.02 (less than 0.05); and the level of education has a t value of 2.477 with a significance level of 0.03 (less than 0.05). The level of education has a dominant effect on the performance of the Manggarai Regency DPRD secretariat staff.

ANALISIS PENGARUH KEPUTUSAN INVESTASI, PENDANAAN DAN KEPUTUSAN DIVIDEN TERHADAP NILAI SAHAM PADA PERUSAHAAN MANUFAKTUR DI PASAR MODAL INDONESIA Fitra Mardiana
Neo-Bis Vol 3, No 2 (2009): DESEMBER
Publisher : Trunojoyo University of Madura

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.21107/nbs.v3i2.573

Tujuan dari penelitian ini adalah untuk mengetahui bagaimanakah pengaruh keputusan investasi, pendanaan, dan kebijakan dividen terhadap nilai perusahaan di perusahaan manufacturing yang terdaftar di pasar modal Indonesia. Hasil analisis data menunjukkan bahwa ketiga keputusan keuangan tersebut berpengaruh terhadap nilai perusahaan. Berdasarkan analisis parsial diketahui bahwa variabel yang memiliki koefisien beta tertinggi adalah dividen payout ratio (PDR) sebesar 0.632 sehingga bisa dikatakan bahwa kebijakan dividen mempunyai pengaruh yang dominan terhadap nilai perusahaan. Nilai koefisien (R2) adalah 0.401. Hal ini berarti bahwa variabel independent sebagai fungsi manajemen keuangan dapat menjelaskan 40.1% terhadap variabel dependen (market to book ratio). Dengan lain kata, sisanya 58.9% dijelaskan oleh variabel lain yang di luar dari model ini.

PEMBERDAYAAN USAHA SAMBAL KEMASAN Fitra Mardiana; Trisa Indrawati; Suprayoga Suprayoga
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 3 (2020): Peran Perguruan Tinggi dan Dunia Usaha Dalam Pemberdayaan Masyarakat Untuk Menyongsong
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Program kegiatan ini bertujuan untuk mengembangkan manajemen usaha serta meningkatkan produksi padausaha mikro Sambal Kemasan di Kelurahan Semimi Kecamatan Benowo. Target Luaran yang telah dicapaimeliputi : 1) mitra dapata meningkatkan produksi, 2) mitra memiliki pengetahuan tentang cara penjualanproduk dengan memanfaatkan media sosial ,3) mitra memiliki kemampuan untuk menyusun administrasipembukuan keuangan sederhana, Metode yang digunakan dalam Program Pemberdayaan Masyarakat iniadalah 1) pelatihan 2) pendampingan usaha mikro sambal kemasan serta 3) melakukan monitoring, evaluasidan pelaporan terhadap hasil kegiatan dan keberhasilan program yang telah ditetapkan. Dampak daripelaksanaan kegiatan ini yaitu meningkatnya jumlah produksi dan cara penjualan produk dengan kemasanyang bersih dan menarik dengan memanfaatkan media sosial.

PERAN PELATIHAN DAN MOTIVASI GURU TERHADAP KINERJA GURU PADA MADRASAH ALIYAH NEGERI (MAN) SAMPANG Fitra Mardiana; Chamariyah; Siti Nurul Hasanah
AKUNTANSI 45 Vol. 1 No. 2 (2020): Jurnal Ilmiah Akuntansi
Publisher : Fakultas Ekonomi Program Studi Akuntansi Universitas 45 Surabaya

The purpose of study are: 1) To determine the description of the training, motivation, and performance of teachers at Madrasah Aliyah Negeri Sampang; 2) Test and analyze whether training and motivation simultaneously have a significant effect on teacher performance at Madrasah Aliyah Negeri Sampang. 3) Test and analyze whether training and motivation partially have a significant effect on teacher performance at Madrasah Aliyah Negeri Sampang. The results showed that 1) Training is a planning program designed to improve performance and to bring about measurable changes. Motivation is a condition that encourages or causes a person to make a change that takes place consciously. Performance is a manifestation of work performed by a person or organization which is usually used as a basis for evaluating individuals or organizations. 2) Simultaneously, training and motivation were responded very well by respondents so that it had a significant effect on teacher performance at Madrasah Aliyah Negeri Sampang, it was proven to be true and the hypothesis was accepted. 3). Partially, the training and motivation responded very meaningfully / very well by the respondents so that they had a significant influence on the performance of teachers at Madrasah Aliyah Negeri Sampang, it was proven to be true and the hypothesis was accepted.

PENINGKATAN KAPASITAS USAHA MIKRO “DAPUR ARISHA” MELALUI PENGEMBANGAN PRODUKSI, PEMASARAN, DAN DIGITALISASI KEUANGAN DI KABUPATEN GRESIK Fitra Mardiana; Trisa Indrawati; Lili indah Pratiwi; Andi Iswoyo; Budi Sesariani; M. Saiful Hilal
Prosiding Konferensi Nasional Pengabdian Kepada Masyarakat dan Corporate Social Responsibility (PKM-CSR) Vol 8 (2025): Penguatan Ekonomi Masyarakat Berbasis Ekologis untuk Mencapai Keberlanjutan Menuju Ind
Publisher : Asosiasi Sinergi Pengabdi dan Pemberdaya Indonesia (ASPPI)

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.37695/pkmcsr.v8i0.2818

Mitra dalam program ini adalah Ibu Widi Suci Ariani, pemilik usaha mikro Dapur Arisha yang berlokasi di Desa Cagakagung, Kecamatan Cerme, Kabupaten Gresik. Usaha kuliner ini menghasilkan dua produk utama, yaitu minuman teh dan jagung kriwil, dengan skala produksi rumahan dan peralatan sederhana. Tujuan program ini adalah meningkatkan kapasitas usaha dan pendapatan mitra melalui penguatan aspek produksi, pemasaran, dan pengelolaan keuangan. Permasalahan utama mitra meliputi keterbatasan peralatan produksi, variasi produk yang minim, penjualan yang masih terbatas pada pesanan WhatsApp, belum memiliki rombong untuk penjualan langsung, serta belum melakukan pencatatan keuangan berbasis digital. Solusi yang diterapkan mencakup pengadaan peralatan produksi, pendampingan peningkatan keterampilan, pelatihan penjualan langsung dan pemasaran online, serta penerapan pencatatan transaksi melalui QRIS. Metode pelaksanaan meliputi sosialisasi, pelatihan, penerapan teknologi tepat guna, pendampingan, dan evaluasi berkelanjutan. Hasil kegiatan menunjukkan adanya peningkatan keterampilan mitra dalam penggunaan peralatan hingga 60%, penambahan variasi produk menjadi 10 jenis, peningkatan kemampuan pemasaran online hingga 40%, serta peningkatan omzet penjualan sebesar 50%. Selain itu, mitra kini memiliki satu unit rombong angkringan untuk berjualan di Foodcourt Cagakagung dan telah menerapkan pencatatan keuangan berbasis digital. Dampak kegiatan ini tidak hanya meningkatkan daya saing usaha mikro, tetapi juga memperkuat kemandirian perempuan desa dalam berwirausaha secara berkelanjutan. Rekomendasi selanjutnya adalah memperluas jangkauan pasar digital dan memperkuat jejaring kemitraan dengan CSR serta pemerintah desa

Co-Authors Andi Iswoyo, Andi Budi Sesariani Chamariyah Fatimah Riswati Lili indah Pratiwi M. Saiful Hilal Rafael Nanggur Siti Nurul Hasanah Suprayoga, Suprayoga Trisa Indrawati Trisa Indrawati Trisa Indrawati

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