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All Journal Syntax Idea Jurnal Manajemen Bisnis Kewirausahaan International Journal Business, Management and Innovation Review
Santi Suciningtyas
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Aerospace Engineering Agriculture, Biological Sciences & Forestry Automotive Engineering Chemical Engineering, Chemistry & Bioengineering Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Social Sciences

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ANALISIS HARGA, FASILITAS, KUALITAS PELAYANAN DAN KERAGAMAN PRODUK TERHADAP LOYALITAS KONSUMEN DI YOGYA MALL PEMALANG Siti Masrokhah; Santi Suciningtyas
Syntax Idea Vol 1 No 2 (2019): Syntax Idea
Publisher : Ridwan Institute

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.46799/syntax-idea.v1i2.18

Abstract

Judul penelitian kali ini “Analisis pengaruh harga, fasilitas, kualitas layanan, dankeanekaragaman produk terhadap loyalitas pelanggan” (Studi Kasus di Yogya Pemalang Mall). Tujuan penelitian ini adalah: pertama,guna memperoleh pengetahuan dan mampu menganalisis keterkaitan mengenai harga terhadap loyalitas pelanggan, kedua, guna memperoleh data baru sebagai bahan pertimbangan dan mengetahui fasilitas terhadap loyalitas pelanggan apakah memiliki pengaruh, ketiga, untuk mengetahui dan menganalisis pengaruh layanan yang berkualitas pada loyalitas pelanggan, keempat, dapat memperoleh pengetahui dan mampu menganalisis perihal pengaruh keragaman produk t pada loyalitas pelanggan, kelima, mampu memahami serta dapat dilakukan analisis pengaruh harga, fasilitas, kualitas layanan dan keanekaragaman produk untuk loyalitas pelanggan. Pada penelitian ini digunakan purposive sampling dan accidental sampling sebanyak 100 responden. Dalam penelitian ini peneliti menggunakan uji validitas, reliabilitas, asumsi klasik, analisis regresi linier berganda dan pengujian hipotesa yang berbentuk uji t, uji F dan koefisien determinan. Dengan analisis regresi linier berganda pada penelitian ini diperoleh hasil b1 = 0,205 menunjukkan pengaruh yang signifikansi harga (X1) terhadap loyalitas pelanggan, b2 = 0,202 menunjukkan pengaruh yang signifikansi fasilitas (X2) terhadap loyalitas pelanggan, b3 = 0,470 menunjukkan pengaruh yang signifikansi kualitas layanan (X3) terhadap loyalitas pelanggan, b4 = 0,169 menunjukkan pengaruh yang signifikansi keanekaragaman produk (X4) terhadap loyalitas pelanggan.Sedangkan untuk uji hipotesis denngan metode parsial digunakan dengan uji t, dihalangi oleh nilai thitung untuk harga (X1) sebesar 2.283, fasilitas (X2) sebesar 2.379, kualitas layanan (X3) sebesar 7.864, produk keanekaragaman (X4) sebesar 3.213 dengan kriteria tabel sama dengan 1.984 yang digunakan dalam ujian ini. Dan untuk pemeriksaan secara keseluruhan digunakan oleh uji F. Diperoleh dengan F hitung sebesar 60.423, dengan nilai signifikansi sebesar 0,000 berbanding lebih kecil dari nilai 0,05 serta lebih besar dari milai Ftabel 2,47. Koefisien determinan (R2) sebesar 70,6%, yang artinya loyalitas pelanggan secara bersamaan terkena pengaruh harga, fasilitas, kualitas layanan dan keragaman produk, dan sisanya sebesar 29,4% disebabkan karena terdapat variable lainnya yang tidak masuk ke dalam variabel persamaan model.
Balance and Adjustment between Self Efficacy, Organizational Culture, Job Design, and Work Engagement with Community Performance in Indonesia Santi Suciningtyas; Lilik Kustiani; Fajar Supanto
International Journal Business, Management and Innovation Review Vol. 1 No. 3 (2024): August : International Journal Business, Management and Innovation Review
Publisher : Universitas Veteran Bangun Nusantara Sukoharjo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62951/ijbmir.v1i3.26

Abstract

This research aims to analyze the influence of self-efficacy, organizational culture, job design, and work engagement on people's performance in Indonesia. This research uses secondary data from the World Bank and Transparency International from 1995 to 2022. This research uses the Autoregressive Distributed Lag analysis method with a bounds testing approach. The results of this research show that self-efficacy, organizational culture, job design, and work engagement have a significant influence on the performance of society in Indonesia, both in the short and long term. Self-efficacy has a negative influence, while organizational culture, job design, and work engagement have a positive influence. The results of this study also show that there is an adjustment back to the long-term relationship between these variables after deviations occur, with an adjustment speed of 3% per period. The results of this research also show that the model used meets the classic assumptions of the Ordinary Least Square method, namely there is no autocorrelation, heteroscedasticity, multicollinearity, or model misspecification. From the results of this research, researchers recommend that the Indonesian government and society improve the quality of education and health, encourage the eradication of corruption, create attractive and useful employment opportunities, and reduce unemployment to improve the performance of society in Indonesia
Pengaruh Persepsi Manfaat, Kemudahan, Risiko, dan Sosial Terhadap Minat dengan Sikap Sebagai Mediasi : Studi pada Pengguna Mobile Banking Livin’ by Mandiri di Pemalang Putri Agustya; Santi Suciningtyas; Tri Handayani; Victor Prasetya
JUMBIWIRA : Jurnal Manajemen Bisnis Kewirausahaan Vol. 4 No. 1 (2025): April : Jurnal Manajemen Bisnis Kewirausahaan
Publisher : BADAN PENERBIT STIEPARI PRESS

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.56910/jumbiwira.v4i1.1997

Abstract

The aim of this research is to examine and describe the extent of the impact of the variables Perceived Usefulnessss, Perceived Ease of Use, Risk, and Social Influence on Interest in Using through the mediation of the Attitude Toward Using variable. The population studied was Livin' by Mandiri mobile banking users in Pemalang, using a research sample of 100 respondents selected through purposive sampling and accidental sampling methods. Information was obtained by observation, filling out a questionnaire using Google Form, and studying relevant literature. Data analysis used IBM SPSS Statistics 25 with various statistical tests, such as instrument validity and reliability tests, classical assumption tests, multiple linear regression analysis, coefficient of determination (R2), t test, path analysis, and the Sobel test which was analyzed using the Sobel test calculator. The research results found that there was a significant direct impact on the variables Perceived Usefulnessss (X1), Perceived Ease of Use (X2), Risk (X3), Social Influence (X4), and Attitude Toward Using (Z) with Interest in Using (Y). Apart from that, Attitude Toward Using (Z) plays a significant role as a link to the indirect impact of these variables on Interest in Using (Y). Keywords: Perceived Usefulnessss; Perceived Ease of Use; Risk; Social Influence; Attitude Toward Using; and Interest in Using.
Co-Authors Fajar Supanto Lilik Kustiani Putri Agustya Siti Masrokhah Tri Handayani Victor Prasetya