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Journal : Al-Buhuts (e-journal)

Pengaruh Kualitas Pelayanan dan Fasilitas Digital Terhadap Minat Membayar Zakat Profesi melalui BAZNAS Kabupaten Tegal dengan Kepercayaan Sebagai Variabel Intervening (Studi Kasus Muzakki Potensial Di Kabupaten Tegal): Studi Kasus Muzakki Potensial di Kabupaten Tegal Maryunia, Salsabila; Sucipto, Hendri; Yulianto, Andi
Al-Buhuts Vol. 20 No. 1 (2024): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v20i1.5173

Abstract

The focus of this study is to provide an understanding of how BAZNAS Tegal Regency provides services to muzakki, the use of digital technology by BAZNAS Tegal Regency in influencing the views and beliefs of the community, and its influence on the level of interest of muzakki. The population is muzakki who are recorded as paying professional zakat through BAZNAS Tegal Regency. The research method uses quantitative. Data collection techniques with questionnaires. Data analysis using SmartPLS. The number of samples that will be used to represent the population is 100 respondents. The results of this study prove that service quality does not have a significant effect on interest in paying professional zakat, digital facilities have a significant effect on interest in paying professional zakat. Then the quality of service has a significant effect on the trust of muzakki, digital facilities have a significant effect on the trust of muzakki. Trust has a significant effect on interest in paying professional zakat. Service quality has a significant effect on interest in paying professional zakat at BAZNAS Tegal Regency mediated by trust. Digital facilities have a significant effect on interest in paying professional zakat trust. The research findings are expected to provide valuable insights for BAZNAS Tegal Regency in improving its services and facilities to encourage zakat collection and strengthen the trust and involvement of muzakki.
Strategi Pengembangan Produk UMKM melalui Batik Lokal Salem dalam meningkatkan Ekonomi Kreatif di Kabupaten Brebes Sucipto, Hendri; Nur Afridah; Elsara Khairun Nisa; Lidia Puput Mentari; Yunia Zahra Khaerunisa
Al-Buhuts Vol. 21 No. 2 (2025): Al-Buhuts
Publisher : Institute Agama Islam Negeri (IAIN) Sultan Amai Gorontalo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.30603/ab.v21i2.6877

Abstract

The purpose of this study is to examine in-depth the product development strategies of MSMEs through local Salem batik to encourage the growth of the creative economy in Brebes Regency. Through a qualitative approach and case study analysis, this study will identify product innovation models, adaptive marketing strategies, and the role of collaboration between parties in strengthening the competitiveness of Salem batik. Thus, it is hoped that the results of this study can provide concrete recommendations for stakeholders to formulate more effective policies, empower Salem batik MSMEs, and ultimately, make Salem batik a primary driver of sustainable creative economic growth in Brebes Regency. The analysis tool used was SWOT. Based on the analysis results, the Total IFAS Score was 2.88 and the Total EFAS Score was 2.81. The SWOT analysis shows that the Salem Batik MSME has several prominent internal strengths, as reflected in the highest internal scores in categories 2, 3, 4, and 5. However, there are significant internal weaknesses in categories 6, 7, 8, 9, and 10, which require improvement. From the external side, there are strong opportunities, especially in categories 1 and 3, which can be utilized for growth. However, external threats also need to be watched out for, especially in categories 6, 7, 8, 9, and 10, where despite their low ratings, their high weighting makes these factors very influential and have the potential to become major obstacles or opportunities that have not been optimized. The main challenges faced include limited innovation, limited market reach, and the potential for minimal collaboration between partie.