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All Journal JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Jurnal Ekonomika dan Bisnis Islam
Robimadin, Cahya Nugeraha
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Economics, Econometrics & Finance Education Social Sciences

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KEBERMANFAATAN ZAKAT PRODUKTIF UNTUK PENINGKATAN KESEJAHTERAAN MUSTAHIQ LEMBAGA MANAJEMEN INFAQ SURABAYA Robimadin, Cahya Nugeraha; Cahyono, Hendry
Jurnal Ekonomika dan Bisnis Islam Vol 3 No 2 (2020): Agustus
Publisher : Universitas Negeri Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (268.807 KB) | DOI: 10.26740/jekobi.v3n2.p128-138

Abstract

Poverty is a problem in almost every country. One cause of poverty is the low level ofwelfare in the economic field. Productive zakah is a solution so that economicempowerment can overcome the problem of poverty. The aim of the research is analyzethe benefits of productive zakah on improving the welfare of mustahiq. The researchmethod used in this research is qualitative descriptive with fieldbased approach.Information and data resources in this research are Lembaga Manajemen InfaqSurabaya and Mustahiq who received productive zakah. Triangulation (observation,interview and documentation) is used to collect the data. The data in the research isanalysed through three step; data reduction, data presentation, and conclusion. Theanalysis shows that the distribution of productive zakat has various benefits for themustahiq. While welfare must be unacceptable with material abundance, it must bebalanced and oriented to the afterlife.
KNOWLEDGE TRANSFER THROUGH NEWHEXA’S CULTURAL STORYTELLING IN INDONESIA’S HYDRATION ECONOMY BATTLEFIELD AS A PEDAGOGICAL MODEL IN ENTREPRENEURSHIP EDUCATION Robimadin, Cahya Nugeraha; Suryadi, Nanang; Handrito, Radityo Putro
JURNAL EKONOMI PENDIDIKAN DAN KEWIRAUSAHAAN Vol. 13 No. 2 (2025)
Publisher : UNIVERSITAS NEGERI SURABAYA

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.26740/jepk.v13n2.p227-250

Abstract

Intense competition in Indonesia’s Packaged Drinking Water (AMDK) industry necessitates entrepreneurial strategies emphasizing innovation and communication. This study examines how product innovation and marketing communication influence repurchase intention, mediated by brand image, using NEWHEXA (East Java) as a case study. A quantitative approach employing SEM-PLS analysis of 200 active consumers yielded key findings: (1) Innovation (β = 0.35, p < 0.001) and marketing communication (β = 0.41, p < 0.001) significantly enhance brand image; (2) Brand image exerts the strongest direct impact on repurchase intention (β = 0.62, p < 0.001); (3) Brand image significantly mediates the relationship (VAF = 58.3%), confirming its pivotal causal role. These findings have strong implications for entrepreneurship curricula that emphasize cultural storytelling as a strategy to foster consumer loyalty. They strongly support integrating packaged water industry case studies, like NEWHEXA, into entrepreneurship curricula, particularly modules using cultural storytelling to build consumer loyalty through authentic brand identity. Key limitations include geographically focused sampling and respondent homogeneity. Future research should investigate socio-cultural moderators and the socio-economic impact of AMDK innovations on SMEs.
Co-Authors Hendry Cahyono Nanang Suryadi Radityo Putro Handrito