Article Per Year (5 Year)
p-Index From 2020 - 2025
2.359
P-Index
This Author published in this journals
All Journal E-Bisnis : Jurnal Ilmiah Ekonomi dan Bisnis Jurnal Ekonomi EKONOMIKA45 International Journal of Economics (IJEC) JAKBS Jurnal Nirta: Studi Inovasi Neraca Manajemen, Akuntansi, dan Ekonomi JURNAL ILMIAH EKONOMI, MANAJEMEN, BISNIS DAN AKUNTANSI Digital Innovation : International Journal Of Management
Endah Budiarti
Unknown Affiliation
Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Environmental Science

Published : 16 Documents Claim Missing Document
Claim Missing Document
Check
Articles

Found 3 Documents
Search
Journal : Jurnal Nirta: Studi Inovasi

 1 
LIVE STREAMING, VIDEO REELS DAN FLASH SALE UNTUK MENDORONG KEPUTUSAN PEMBELIAN PADA ONLINE SHOP AMIRA.CO DI KOTA Vera Miranda; Endah Budiarti
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.177

Abstract

Tujuan penelitian ini menggunakan metode penelitian kuantitatif dengan pengumpulan data menggunakan kuesioner. Teknik pengambilan sampel yang diguanakan adalah teknik Non Probability Sampling dengan jenis Purposive Sampling.dan dianailsis menggunakan IBM SPSS 27. Populasi dalam penelitian ini yaitu konsumen Amira.co. Sampel yang digunakan adalah konsumen Amira.co berusia diatas 17-35 Tahun, berjenis kelamin perempuan yang sudah pernah membeli atau belum pernah membeli produk Amira.co. Hasil uji t menyatakan Live Streaming, Vidio Reels, dan Flash Sale secara parsial berpengaruh positif dan signifikan terhadap keputusan pembelian, sedangkan Vidio Reels berpengaruh positif dan tidak signifikan terhadap keputusan pembelian. Hasil Uji F menunjukkan bahwa Live Streaming, Vidio Reels, dan Flash Sale secara simultan memiliki pengaruh yang signifikan terhadap keputusan pembelian. Sedangkan uji koefisien determinasi (R2) menunjukkan besarnya pengaruh variabel independen terhadap variabel dependen sebesar 80,3% sedangkan sisanya sebesar 19,7% dipengaruhi variabel lain yang tidak masuk dalam model penelitian.
KEPERCAYAAN, WORD OF MOUTH DAN KELENGKAPAN PRODUK UNTUK MENDORONG KEPUASAN PELANGGAN PADA TOKO TYAS LESTARI DI SURABAYA Dimas Tyas; Endah Budiarti
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v5i1.199

Abstract

The food packaging industry in Surabaya is marked by intense competition, necessitating effective marketing strategies to enhance customer satisfaction. This study focuses on the influence of trust, Word of Mouth, and product completeness on customer satisfaction at Toko Tyas Lestari in Surabaya. These three variables were selected due to their theoretical and practical relevance in maintaining sales stability and fostering customer loyalty. Amid fluctuating sales, the research aims to determine the extent to which these factors affect customer satisfaction, both individually and collectively. A quantitative research method with a survey approach was employed, involving 100 respondents. Data were collected using a structured questionnaire based on a Likert scale. The analysis was conducted using multiple linear regression to examine both individual and collective impacts, alongside validity and reliability tests to ensure the instrument’s consistency. The study was conducted at Toko Tyas Lestari, a well-known provider of food packaging products in Surabaya, recognized for its comprehensive product range. The findings reveal that trust and product completeness have a significant positive influence on customer satisfaction. In contrast, Word of Mouth does not significantly impact customer satisfaction. Collectively, the three variables contribute to improving customer satisfaction, although WOM does not make a significant individual contribution. These results imply that Toko Tyas Lestari should prioritize enhancing trust and product completeness to retain customer loyalty while continuing to manage WOM as a supportive factor. Keywords: Trust, Word of Mouth, Product Completeness, Customer Satisfaction, Toko Tyas Lestari.
Pengaruh Employe Engagement, Kepuasan Kerja, Stres Kerja serta Pengembangan Karir terhadap Turnover Intention pada Kepth Coffee Surabaya Sipayung, Natalia Yustisia; Dewa Ketut Raka Ardiana; Sri Budi K; Endah Budiarti
Jurnal Nirta : Inovasi Multidisiplin Vol 4 No 2 (2025): Jurnal Nirta : Studi Inovasi
Publisher : Nirta Learning Centre

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.61412/jnsi.v4i2.143

Abstract

Abstract. This study aims to prove and analyze the Influence of Employee Engagement, Job Satisfaction, Job Stress and Career Development on Turnover Intention on Kepth Coffee Surabaya Employees partially and simultaneously. The population in this study were 30 respondents or all employees of Kepth Coffee Surabaya. Data were collected through a questionnaire with a Likert scale as a measurement instrument. Data analysis techniques were carried out by validity testing, reliability testing, classical assumption testing, multiple linear regression testing, and T-test (partial) and F-test (simultaneous) to reveal the influence of Employee Engagement, Job Satisfaction, Job Stress and Career Development on Turnover Intention. Data analysis in this study used SPSS version 26. The results showed that all indicators of this study were valid and reliable. The results of this study indicate that only Job Stress (X3) has a significant influence on the Turnover Intention variable (Y). Other variables, namely Employee Engagement (X1), Job Satisfaction (X2), and Career Development (X4), did not show a significant influence partially on the Turnover Intention variable (Y) on Kepth Coffee Surabaya Employees. The results of the R² Test show that the influence of the independent variable on the dependent variable is 73.1% while the remaining 26.9% is influenced by other variables not explained in this study. Based on these findings, the limited number of respondents in this study was caused by access and time constraints, so it is recommended in further research to expand the reach, utilize digital platforms, or collaborate with related parties in order to obtain more representative data. Keywords : Employee Engagement, Job Satisfaction, Job Stress, Career Development, Turnover Intention
Co-Authors Aldien Ramadhan Alfernando Marga Putra Alfinatur Rosyida Aurel Virgea Yonanda Dewa Ketut Raka Ardiana Dimas Tyas Erafasa, Rama Adhitya Ida Bagus Cempena Ida Bagus Cempena, Ida Bagus Margareta Gonda Neon Muhamad Yasin Muhammad Mirzaq Shofiurrochman Rama Adhitya Erafasa Rudy Rudy Sayekti Suindyah D Sipayung, Natalia Yustisia Situmorang, Willy Septian Matthew Sri Budi K Tri Andjarwati, Tri Vera Miranda Viando, Feterrido Wahyu Yoga Fitrah Hadiyah Nata