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All Journal Develop EKONOMIKA45 Journal of Economic Education and Entrepreneurship Studies
Indah Noviandari
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Economics, Econometrics & Finance Environmental Science Social Sciences Transportation Other

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PEMBERDAYAAN MASYARAKAT PESISIR EKOWISATA MANGROVE GUNUNG ANYAR BERBASIS EKONOMI KREATIF UNTUK MENINGKATKAN PENDAPATAN Anggraeni Rahmasari; Indah Noviandari
Develop Vol 8 No 1 (2024)
Publisher : Universitas Dr. Soetomo

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.25139/dev.v8i1.7969

Abstract

Sumber daya manusia yang ada di sekitar Ekowisata Mangrove Gunung Anyar adalah masyarakat yang berdomisili di kecamatan Gunung Anyar Surabaya. Mereka sangat antusias dengan adanya Ekowisata Mangrove Gunung Anyar tersebut, karena mereka melihat adanya kesempatan untuk menambah pendapatan dengan menjual makanan dan minuman di tempat wisata tersebut. Dengan pemberdayaan berbasis ekonomi kreatif, masyarakat pesisir Ekowisata Mangrove Gunung Anyar dapat menciptakan nilai tambah dan lebih kreatif untuk meningkatkan pendapatan mereka. Program pemberdayaan masyarakat mempunyai esensi dengan melibatkan partisipasi masyarakat. Masyarakat sebagai pelaksana dalam pengelolaan dan pemanfaatan sumber daya sosial, SDM dan dan lingkungan alam dalam kegiatan yang bertujuan meningkatkan kesejahteraan masyarakat secara ekonomi Ekonomi kreatif merupakan konsep ekonomi baru yang memadukan informasi dan kreatifitas yang mengandalkan ide, gagasan, dan pengetahuan dari sumber daya manusia sebagai faktor produksi. Pada dasarnya ekonomi kreatif adalah orang-orang yang memfungsikan potensi yang dimilikinya berupa akal kemudian digunakan untuk berfikir mencari sesuatu atas keterbatasan ekonomi untuk mengentaskan diri sehingga dapat menghidupkan proses kemandirian ekonomi.Tujuan penelitian ini adalah untuk mengetahui dan menganalisis Pemberdayaan Masyarakat Pesisir Ekowisata Mangrove Gunung Anyar Berbasis Ekonomi Kreatif Untuk Meningkatkan Pendapatan beserta kendala-kendalanya. Penelitian ini menggunakan pendekatan kualitatif dengan jenis penelitian deskriptif. Teknik sampel yang digunakan dalam penelitian ini adalah menggunakan Teknik Purposive Sampling. Hasil dari penelitian ini adalah Pemberdayaan Masyarakat Pesisir Ekowisata Mangrove Gunung Anyar Berbasis Ekonomi Kreatif Untuk Meningkatkan Pendapatan dilakukan melalui beberapa tahapan pelatihan. Metode pelatihan diberikan dalam bentuk metode sharing, praktek, demonstrasi dan diskusi.
IMPLEMENTASI HARGA, KUALITAS PELAYANAN DAN PEMBELIAN BERULANG PADA PENJUALAN PRODUK GAMIS AFIFATHIN Enny Istanti; Bramastyo Kusumo; Indah Noviandari
EKONOMIKA45 :  Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan Vol. 8 No. 1 (2020): Desember : Jurnal Ilmiah Manajemen, Ekonomi Bisnis, Kewirausahaan
Publisher : Fakultas Ekonomi Universitas 45 Surabaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | Full PDF (972.207 KB) | DOI: 10.30640/ekonomika45.v8i1.180

Abstract

This study aims to determine the effect of prices, service quality, and repeat purchases on product sale decisions simultaneously, partialy, and significantly. And to determine which variables have a dominant influence. Methods of research using quantitative methods in the study population are consumers Gamis Afifathin Surabaya. The sampling technique used was simple random sampling and accidental sampling with a sample size of 95 respondents to the formula Slovin. Technique uses multiple linier regression analysis. The variable is the prices, service quality, repeat purchases, product sale. Result were obtained value of F count 41,563 with a significance of 0,000, t value of each variable of prices 1,094 > 1,98638, variable service quality 10,757 > 1,98638, and variable repeat purchases 0,437 > 1,98638 Based on the result of research in Product Gamis Afifathin Surabaya to the simultaneous effect of three independent variables, partial and significant impact on Product sale. The Independent variable of Service Quality has a dominant influence on the Product Sale which has a Beta value of 0,597.
Employee Engagement as an Intervening Variable in the Relationship Between Work-Life Balance and Employee Retention in Indonesian Digital Startups Indah Noviandari; Anggraeni Rahmasari; Nurul Imamah; Elly Yuniar Nitawati
Journal of Economic Education and Entrepreneurship Studies Vol. 6 No. 2 (2025): VOL. 6, NO. 2 (2025): JE3S, JUNE 2025
Publisher : Department of Economics Education, Faculty of Economics, Universitas Negeri Makassar

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.62794/je3s.v6i2.8425

Abstract

This study examines the mediating role of employee engagement in the relationship between work-life balance and employee retention among digital startup employees in Surabaya, Indonesia. Using a quantitative associative approach with Structural Equation Modeling-Partial Least Squares (SEM-PLS), data were collected from 150 respondents working in various digital startups through purposive sampling. The research employed validated instruments measuring work-life balance, employee engagement, and employee retention using a 5-point Likert scale. Results demonstrate that work-life balance has a positive and significant direct effect on employee retention (β = 0.30, p < 0.001) and employee engagement (β = 0.50, p < 0.001). Employee engagement also significantly influences employee retention (β = 0.30, p < 0.001). Furthermore, employee engagement partially mediates the relationship between work-life balance and employee retention with an indirect effect of 0.15 (p = 0.002). The model explains 46.8% of the variance in employee retention and demonstrates adequate predictive relevance (Q² = 0.312). These findings indicate that while work-life balance directly contributes to employee retention, its effect is enhanced through increased employee engagement. The study contributes to human resource management literature by highlighting the importance of integrating work-life balance policies with engagement enhancement strategies in the dynamic startup environment. Practical implications suggest that digital startups should focus on creating flexible work arrangements while simultaneously fostering emotional and psychological attachment to improve talent retention in Indonesia's competitive tech sector.
Co-Authors Anggraeni Rahmasari Bramastyo Kusumo Elly Yuniar Nitawati Enny Istanti