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All Journal Jurnal Konstruksia Komunikasi : Jurnal Komunikasi Al-MIKRAJ: Jurnal studi Islam dan Humaniora Golden Ratio of Data in Summary Journal of Artificial Intelligence and Digital Business Journal International Dakwah and Communication Jurnal Konseling Pendidikan Islam
Puspitaningrum, Deby
Unknown Affiliation
Civil Engineering, Building, Construction & Architecture Computer Science & IT Economics, Econometrics & Finance Education Electrical & Electronics Engineering Engineering Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Social Sciences Transportation Other

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Journal : Golden Ratio of Data in Summary

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The Role of Social Media in Building the Image of TransJakarta: A Content Analysis of News on the Instagram Account @pt_transjakarta Lancia, Ferrari; Puspitaningrum, Deby; Pahlevi, Muhammad Reza
Golden Ratio of Data in Summary Vol. 4 No. 2 (2024): May - October
Publisher : Manunggal Halim Jaya

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.52970/grdis.v4i2.753

Abstract

Instagram is a social media platform that is highly popular among the public, and its use is not limited to individuals but also extends to organizations and companies. PT. Transportasi Jakarta (TransJakarta) uses Instagram as a tool to support its reputation and image in the eyes of the public. The purpose of this study is to understand the role of Instagram in building the image of TransJakarta and to analyze the news content on the Instagram account owned by TransJakarta. In this research, the theory and method used is media ecology theory with a qualitative research approach. The nature or type of this research is descriptive research. Data collection techniques were carried out in the form of primary and secondary data. In this study, the researcher used source triangulation as a data validation technique. From the research results, it was found that the role of public relations in enhancing the image of TransJakarta through Instagram has been effective. This is evident from the positive feedback, the growing number of followers, and the increased engagement with TransJakarta's Instagram account.
Co-Authors Adityo Fajar, Adityo Andika Setiawan Bender, George Wilhelm Budiawan, Budiawan Desi Setiyadi Dzikrullah, Agyl Muhammad Ekowati, Sari Erlinda, Livia Dwi Fajar Kurniawan Ferrari Lancia Harwidyo Eko Prasetyo Haryo Koco Buwono malika, alyadisa Maulida, Ira Siti Rohmah Muhammad Reza Pahlevi Novalia Novalia Priatna Priatna Rouzi, Kana Safrina RR Roosita Cindrakasih