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All Journal International Journal of Business, Law, and Education Nusantara Economics and Entrepreneurships Journals IJHABS
Zulfikar, Muhammad Vicky
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Humanities Computer Science & IT Decision Sciences, Operations Research & Management Economics, Econometrics & Finance Education Languange, Linguistic, Communication & Media Law, Crime, Criminology & Criminal Justice Library & Information Science Neuroscience Social Sciences Other

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Journal : Nusantara Economics and Entrepreneurships Journals

 1 
DIGITAL LITERACY AND BUSINESS INNOVATION IN STRATEGIC MANAGEMENT Zulfikar, Muhammad Vicky
Nusantara Economics and Entrepreneurships Journals VOl.3,N0.1, (APRIL, 2025)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v3i1.81

Abstract

This study aims to explore the impact of digital literacy and business innovation on corporate growth strategies. The researcher applied a qualitative research methodology, by analyzing company reports and in-depth interviews. The results show that a high level of digital literacy in organizations plays a central role in supporting firms' ability to adopt the latest technologies and formulate innovative strategies that are responsive to market changes. On the other hand, business innovation accompanied by advances in digital technology provides a greater competitive advantage in the face of rapid market dynamics. In this regard, the results of this study provide valuable guidance for business practitioners, underscoring the importance of investing in digital literacy and establishing a strong culture of innovation as key elements in the management of corporate strategy in the digital era
EFFECT OF ENTREPRENEURSHIP EDUCATION AND ENTREPRENEURIAL ORIENTATION ON BUSINESS PERFORMANCE THROUGH ENTREPRENEURIAL ATTITUDE Anfi, Dieva Zahrohtu; Pratesa, Dimas putri Mega; Rahma , Adelia; Zulfikar, Muhammad Vicky
Nusantara Economics and Entrepreneurships Journals VOL.1 NO.3 (DECEMBER,2023)
Publisher : PUSAT KEWIRAUSAHAAN UNIVERSITAS BALIKPAPAN

Show Abstract | Download Original | Original Source | Check in Google Scholar | DOI: 10.59971/necent.v1i3.23

Abstract

Business performance is an effort made to maximize company profits obtained from providing value to customers by innovating to serve customer needs. Involving customers in an innovation process can be a mutually beneficial symbiotic relationship. This study examines the direct and indirect effects of Entrepreneurship Education, Entrepreneurial Orientation, and Entrepreneurial Attitude on business performance. The sample in this study was 250 entrepreneurial students in Malang. The data analysis techniques used were descriptive statistical analysis, multiple linear regression analysis, and path analysis. This study found that there is a direct influence of entrepreneurship education and entrepreneurial orientation on entrepreneurial attitude. Entrepreneurship education, entrepreneurial orientation, entrepreneurial attitude towards business performance. An indirect influence of entrepreneurship education on business performance through entrepreneurial attitude. There is an indirect influence of entrepreneurial orientation on business performance through entrepreneurial attitude
Co-Authors Anfi, Dieva Zahrotu Dieva Zahrohtu Anfi Dimas Putri Mega Pratesa Mardani, Agnes Dini Rahma , Adelia